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African‐American consumer attitudes toward domestic and foreign‐made automobiles

Fred O. Ede (Associate professor of marketing, Benedict College, Columbia, SC)
Bhagaban Panigrahi (Associate professor of marketing, Norfolk State University, Norfolk, VA)

Management Research News

ISSN: 0140-9174

Article publication date: 1 May 2000

Abstract

Evaluates, empirically the attitude of African‐American consumers towards US and Japanese made automobiles. Outlines the rationale and urgency for the study of this population, before looking at the hypotheses which are considered important both from a sociocultural and a managerial perspective. Presents the data and draws conclusions including the limitations of the study and outlines further research in the area.

Keywords

Citation

Ede, F.O. and Panigrahi, B. (2000), "African‐American consumer attitudes toward domestic and foreign‐made automobiles", Management Research News, Vol. 23 No. 5/6, pp. 1-19. https://doi.org/10.1108/01409170010816543

Publisher

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MCB UP Ltd

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