African‐American consumer attitudes toward domestic and foreign‐made automobiles
Fred O. Ede
(Associate professor of marketing, Benedict College, Columbia, SC)
Bhagaban Panigrahi
(Associate professor of marketing, Norfolk State University, Norfolk, VA)
611
Abstract
Evaluates, empirically the attitude of African‐American consumers towards US and Japanese made automobiles. Outlines the rationale and urgency for the study of this population, before looking at the hypotheses which are considered important both from a sociocultural and a managerial perspective. Presents the data and draws conclusions including the limitations of the study and outlines further research in the area.
Keywords
Citation
Ede, F.O. and Panigrahi, B. (2000), "African‐American consumer attitudes toward domestic and foreign‐made automobiles", Management Research News, Vol. 23 No. 5/6, pp. 1-19. https://doi.org/10.1108/01409170010816543
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited