New developments in organizing around markets
Gail S. Thomas
(The School of Business Administration and Economics, California State University, Fullerton, USA)
Brian H. Kleiner
(The School of Business Administration and Economics, California State University, Fullerton, USA)
845
Abstract
Marketing seeks to sell the products that provide jobs and pump dollars into the economy. Especially in a region still struggling out of recession, marketing becomes a key element of business organization. With changing economic conditions and the development of modern technology, organizations have refocused their marketing functions and efforts for competition and survival.
Keywords
Citation
Thomas, G.S. and Kleiner, B.H. (1995), "New developments in organizing around markets", Work Study, Vol. 44 No. 8, pp. 4-8. https://doi.org/10.1108/00438029510103301
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited