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Using e‐commerce to deliver high productivity

Michael Fisher (Michael Fisher is a freelance journalist, based in Bradford, UK.)

Work Study

ISSN: 0043-8022

Article publication date: 1 April 2000



E‐commerce is either a major opportunity or a significant business threat. The cost of entry is low in terms of capital costs but high in terms of effort and opportunity cost. It can significantly lower the cost of trading but using it for this purpose is sub‐optimal; it allows restructuring of the supply chain, of business processes and of the nature of the business itself. Its effective deployment requires an understanding of the way in which the company operates now and of a vision of the way it could operate in the future. E‐commerce offers the technology to make, and can act as a catalyst for, this change.



Fisher, M. (2000), "Using e‐commerce to deliver high productivity", Work Study, Vol. 49 No. 2, pp. 59-62.




Copyright © 2000, MCB UP Limited

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