Application of Marketing Principles and Techniques to Libraries and Information Centres

Abstract

Briefly considers the concept of marketing and outlines the characteristics of marketing management. Discusses marketing for non‐profit organizations and indicates the use of marketing techniques for libraries and information centres. Also indicates methods of applying marketing techniques to library and information centres.

Citation

Ojiambo, J.B. (1994), "Application of Marketing Principles and Techniques to Libraries and Information Centres", Library Review, Vol. 43 No. 2, pp. 46-51. https://doi.org/10.1108/00242539410053886