Librarians, professionalism and image: stereotype and reality
Abstract
Purpose
The purpose of this paper is to consider the professional role of the librarian, examining the images of presented by professional literature, mass media and popular culture.
Design/methodology/approach
The historical development of the library professional is considered. Conceptions of librarians in professional literature, mass media and popular culture are examined. The ongoing dialogue upon the nature of the professional role within the professional press and email discussion lists is also discussed.
Findings
Images of librarians within mass media and culture are often positive and heroic whereas images within professional literature tend to reinforce stereotypes.
Originality/value
An examination of the professional role of the librarian, particularly in the UK, considering images and content from the mass media, popular culture and professional literature.
Keywords
Citation
Luthmann, A. (2007), "Librarians, professionalism and image: stereotype and reality", Library Review, Vol. 56 No. 9, pp. 773-780. https://doi.org/10.1108/00242530710831211
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited