Autoethnography is ethnographical and autobiographical at the same time. Here I intentionally place ‘ethnographical’ before ‘autobiographical’ to highlight the ethnographical character of this inquiry method. This character connotes that autoethnography utilizes the ethnographic research methods and is concerned about the cultural connection between self and others representing the society. This ethnographic aspect distinguishes autoethnography from other narrative-oriented writings such as autobiography, memoir, or journal.
Chang, H. (2007), "Autoethnography: Raising Cultural Consciousness of Self and Others", Walford, G. (Ed.) Methodological Developments in Ethnography (Studies in Educational Ethnography, Vol. 12), Emerald Group Publishing Limited, Bingley, pp. 207-221. https://doi.org/10.1016/S1529-210X(06)12012-4
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