This contribution suggests a preliminary, broad definition of responsibility and presents different dimensions of the concept. Next, the concept of shared responsibility is developed by combining different criteria to a number of typologies. These concepts and typologies are then illustrated with reference to the relationship between insurance customers and the insurance industry. The paper concludes with formulating some next steps for future empirical studies of interdependent insurance marketing and insurance consumer ethics.
Brinkmann, J. (2007), "Responsibility Sharing (Elements of a Framework for Understanding Insurance Business Ethics)", Flanagan, P., Primeaux, P. and Ferguson, W. (Ed.) Insurance Ethics for a More Ethical World (Research in Ethical Issues in Organizations, Vol. 7), Emerald Group Publishing Limited, Bingley, pp. 83-111. https://doi.org/10.1016/S1529-2096(06)07005-2Download as .RIS
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