10. DESIGNING THE USER EXPERIENCE FOR INTERNATIONAL WEB USERS

Abstract

How do you efficiently design a global yet local user experience for Web sites? Arguably, the user-centered design approach has been one of the best methods in designing a successful user experience for Web services in the initial market, but why isn’t this process applied to international markets? This chapter makes a case for applying a user-centered design process to the international expansion of Web sites and discusses issues impacting the creation of a successful user experience for local audiences. Although this chapter primarily focuses on designing large scale Web services, many of the principles can be applied to any sites that undergo internationalization.

Citation

Chong, M. (2004), "10. DESIGNING THE USER EXPERIENCE FOR INTERNATIONAL WEB USERS", Kaplan, M. (Ed.) Cultural Ergonomics (Advances in Human Performance and Cognitive Engineering Research, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 281-316. https://doi.org/10.1016/S1479-3601(03)04010-4