Sustainability issues such as energy security, air quality, climate change, and poverty are introducing greater levels of complexity into strategic decision-making and often have far-reaching implications for companies in today's competitive environment. Building on Appreciative Inquiry, this paper discusses a new model for sustainable value creation, based on the growing business opportunity to do well by doing good.
Laszlo, C. and Cooperrider, D.L. (2007), "Design for sustainable value: A whole system approach", Avital, M., Boland, R.J. and Cooperrider, D.L. (Ed.) Designing Information and Organizations with a Positive Lens (Advances in Appreciative Inquiry, Vol. 2), Emerald Group Publishing Limited, Leeds, pp. 15-29. https://doi.org/10.1016/S1475-9152(07)00202-5
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