To read the full version of this content please select one of the options below:

Planning for innovation: A multi-level perspective

Multi-Level Issues in Creativity and Innovation

ISBN: 978-0-7623-1476-8, eISBN: 978-1-84950-553-6

ISSN: 1475-9144

Publication date: 25 March 2008

Abstract

Scholars continue to debate whether planning, in fact, contributes to creativity and innovation. In this chapter, we argue that planning is critical to innovation and will contribute to the generation of viable new ideas. Effective planning, however, must be based on an incremental approach involving a viable portfolio of projects. The implications of this model for the management of innovation at the organizational, group, and individual levels are discussed. Potential new directions for research are considered, along with the model's implications for the management of creative ventures.

Citation

Mumford, M.D., Bedell-Avers, K.E. and Hunter, S.T. (2008), "Planning for innovation: A multi-level perspective", Mumford, M.D., Hunter, S.T. and Bedell-Avers, K.E. (Ed.) Multi-Level Issues in Creativity and Innovation (Research in Multi-Level Issues, Vol. 7), Emerald Group Publishing Limited, Bingley, pp. 107-154. https://doi.org/10.1016/S1475-9144(07)00005-7

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited