From a traditional institutional perspective, the ultimate customer of the university is the student and perhaps his/her parents. From the perspective of a business school, however, the ultimate customer is the employer. Thus, a school’s goal, in particular a CIBER school, should be to develop and provide international programs that deliver expertise and experience to meet the needs of firms, not students. The students are the products, and the study abroad program is the means by which this product is developed and improved. Faculty are key players in the development and quality control of the student product.
Yucas, A. (2003), "THE IMPORTANT ROLE OF FACULTY INVOLVEMENT IN STUDY ABROAD", Tomas M. Hult, G. and Lashbrooke, E. (Ed.) Study Abroad (Advances in International Marketing, Vol. 13), Emerald Group Publishing Limited, Bingley, pp. 99-113. https://doi.org/10.1016/S1474-7979(02)13008-0Download as .RIS
Emerald Group Publishing Limited
Copyright © 2003, Emerald Group Publishing Limited