SUCCESSFUL RECRUITMENT OF BUSINESS STUDENTS FOR STUDY ABROAD THROUGH PROGRAM DEVELOPMENT, CURRICULAR INTEGRATION AND MARKETING

Abstract

Throughout the early 1980s, schools of business struggled with ways to internationalize their faculty, students and curriculum. In the face of an increasingly global economy, it was necessary for schools to meet this challenge. Various strategies were employed: infusion of global topics into the classes, creation of International Business departments, the implementation of the CIBER program (Center for International Business Education and Research) and faculty exchanges. Although the Kelley School of Business tried all of these, our most successful efforts to internationalize students has been by facilitating overseas experiences through organized study abroad programs.

Citation

Sideli, K., Dollinger, M. and Doyle, S. (2003), "SUCCESSFUL RECRUITMENT OF BUSINESS STUDENTS FOR STUDY ABROAD THROUGH PROGRAM DEVELOPMENT, CURRICULAR INTEGRATION AND MARKETING", Tomas M. Hult, G. and Lashbrooke, E.C. (Ed.) Study Abroad (Advances in International Marketing, Vol. 13), Emerald Group Publishing Limited, Leeds, pp. 37-57. https://doi.org/10.1016/S1474-7979(02)13004-3