Exporting firms, the learning organization and market orientation: A conceptual and empirical investigation of Dutch exporters

Abstract

Learning organizations and market orientation are at the center of attention in the 1990s. Many businesses encounter cutthroat competition and operate in a turbulent, international and complex environment. To keep the business going which makes a sound profit is often a difficult challenge. Management theorists and consultants as well as marketing researchers have found these seemingly different concepts from two different disciplines of management as medicines for competition problems. This chapter tries to link these concepts in an empirical study investigating Dutch exporters. The Dutch experiment shows that there is a correlation between learning organizations, market orientation and business performance.

Citation

Breman, P. and Dalgic, T. (2000), "Exporting firms, the learning organization and market orientation: A conceptual and empirical investigation of Dutch exporters", Yaprak, A. and Tutek, H. (Ed.) Globalization, the Multinational Firm, and Emerging Economies (Advances in International Marketing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 339-383. https://doi.org/10.1016/S1474-7979(00)10017-1