PREFACE

Abstract

In the first paper, Fredrik von Corswant offers a firm level theory of interfirm network relationships for blending resources effectively for NPD. Thick descriptions of NPD processes in three case studies in the transportation vehicle industries illustrate the theory. A key conclusion: modular product development may entail a modular organization with regard to teams and interactions between business units including entire enterprises.

Citation

Woodside, A.G. (2005), "PREFACE", Woodside, A.G. (Ed.) Managing Product Innovation (Advances in Business Marketing and Purchasing, Vol. 13), Emerald Group Publishing Limited, Leeds, pp. XI-XIII. https://doi.org/10.1016/S1069-0964(04)13010-X