The field of strategy has long been preoccupied with explaining, and attempting to predict organizational performance. Indeed, the quest to understand how to gain and hold an advantage over competitors is the primary way in which strategy distinguishes itself from other organizational sciences (Meyer, 1991). Strategic choices are made in anticipation of, or in response to, that competitive context and the performance implications that result, are of central interest to strategy researchers.
Coltman, T., Devinney, T. and Midgley, D. (2005), "Strategy Content and Process in the Context of E-Business Performance", Szulanski, G., Porac, J. and Doz, Y. (Ed.) Strategy Process (Advances in Strategic Management, Vol. 22), Emerald Group Publishing Limited, Bingley, pp. 349-386. https://doi.org/10.1016/S0742-3322(05)22012-0Download as .RIS
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