Since firms must enter into the markets of their (multimarket) competitors to build multimarket structures which yield competitive benefits, we conclude by developing several propositions about how such entry might best be achieved to avoid retaliatory responses by multimarket competitors.
Stephan, J. and Boeker, W. (2001), "Getting to multimarket competition: How multimarket contact affects firms' market entry decisions", Baum, J. and Greve, H. (Ed.) Multiunit Organization and Multimarket Strategy (Advances in Strategic Management, Vol. 18), Emerald Group Publishing Limited, Bingley, pp. 229-261. https://doi.org/10.1016/S0742-3322(01)18009-5Download as .RIS
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