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Mallorca is a traditional mass tourism destination that promotes golf tourism development in order to fight tourism seasonality and increase the tourist's average expenditure. Through a longitudinal study, the paper aims to analyze golf demand and its evolution; to evaluate the seasonal and economic impact of this type of tourism and to elaborate a prospective estimation of future trends.

The research was based on 1,271 personal interviews with golfers, 470 in 2005, 401 in 2001 and 400 in 1997, all conducted between March and September. 45 interviews with golf course managers were also conducted in order to obtain information related to future trends.

Golf tourism demand remains stable with minor changes with respect to profile of the players and seasonality. However, some changes have been identified: demand has stopped its growth rates; the use of tourism packages as a way of traveling and in the hotel use as accommodation has declined; the importance of the internet as a marketing channel and of the availability of low cost flights to choose a tourism destination has increased; and finally, a stagnation of the economic impact of golf tourism has been revealed.

This work advances the knowledge of golf tourism evolution. However, it probably suffers from the fact that it has been conducted in a specific destination. Therefore it would be convenient to compare the results with other destinations to generalize patterns.

The results emphasize the need for a multi‐product destination development approach in order to fight seasonality and the limitations to rely exclusively in a single segment.

This paper helps tourism destination managers review their destination marketing diversification strategies by taking into account the results obtained in Mallorca, one of the most important tourism resorts of the Mediterranean.

This study aims to explore the relationships amongst football fans’ travel motivations (FFTMs), their satisfaction (SAT), their perceived destination image (PDI) and their behavioural intentions (BIs). On the other hand, the mediating effects of SAT on the relationships among FFTMs, PDI and BIs are analyzed.

An approach based on a quantitative research method was used, and the data were gathered from Italian and British tourists who visited Istanbul, aiming to attend the Champions League Final match of Manchester City versus Inter Milan.

Based on 277 applicable surveys, Smart-PLS was conducted to test the conceptual model. The results indicated positive and meaningful relationships amongst FFTMs, SAT, PDI and Bis. Moreover, the results also demonstrated that the effect of FFTMs and PDI on BIs is mediated by SAT.

This research makes a contribution to the football tourism literature by first examining the theory of planned behaviour in conjunction with FFTMs, SAT, PDI and BIs. Furthermore, the findings of this study could offer valuable insights to assist tourism marketers in gaining a deeper understanding of FFTMs, BIs, SAT and PDI.

本研究探讨了足球迷的旅行动机、满意度 (SAT)、感知目的地形象 (PDI) 和旅游后行为(BI) 之间的关系。 另一方面, 分析了 SAT 对 FFTMs、PDI 和 BIs 之间关系的中介效应。

采用定量研究方法, 数据收集对象为前往伊斯坦布尔观看曼城对阵国际米兰的欧洲冠军联赛决赛的意大利和英国游客。

基于 277 份调查问卷, 采用Smart-PLS对概念模型进行了检验。 结果表明, 足球迷的旅行动机、满意度、目的地形象感知及旅游后行为之间存在积极且有意义的关系。此外, 结果还表明, FFTMs 和 PDI 对 BIs 的影响是由 SAT 介导的。

这项研究首先将计划行为理论与 FFTMs、SAT、PDI 和 BIs 结合起来进行检验, 为足球旅游文献做出了贡献。

Este estudio explora las relaciones entre las motivaciones de viaje de los aficionados al fútbol (FFTM), su satisfacción (SAT), su imagen percibida del destino (PDI) y sus intenciones de comportamiento (BI). Por otra parte, se analizan los efectos mediadores de la SAT en las relaciones entre las FFTM, la PDI y las BI.

Se adoptó un enfoque de investigación cuantitativa y se recopilaron datos de turistas italianos y británicos que visitaron Estambul con el objetivo de asistir al partido de la final de la Liga de Campeones entre el Manchester City y el Inter de Milán.

Sobre la base de 277 encuestas aplicables, se llevó a cabo un PLS-Smart para probar el modelo conceptual. Los resultados indicaron relaciones positivas y significativas entre los FFTM, el SAT, el PDI y los BI. Además, los resultados también demostraron que el efecto de los FFTM y el PDI sobre las BI está mediado por el SAT.

Esta investigación contribuye a la literatura sobre el turismo futbolístico al examinar por primera vez la Teoría del Comportamiento Planificado en conjunción con los FFTM, el SAT, el PDI y las BI. Además, los resultados de este estudio podrían ofrecer ideas valiosas para ayudar a los profesionales del marketing turístico a comprender mejor los FFTM, los BI, el SAT y el PDI.

The purposes of this paper is to segment spectators of collegiate football game using a cluster analysis and to determine differences between spectator clusters based on motivations, satisfaction, and demographic characteristics.

A survey instrument was utilized, and a total of 407 usable data were gathered through a convenience sampling method at a main campus in the Southern USA. A discriminant analysis was employed to create cluster profiles including demographic variables not previously included in the clustering procedure. Cluster analysis is a procedure used to determine best group segmentation.

Through a factor-cluster analysis, two distinct groups are identified as attendees of collegiate football games: far-away fans and seasoned sideliners. Knowing the different spectators in event attendance allows marketers of collegiate sport events to effectively target segments and attract larger numbers of visitors to each event. Although the results indicated lower satisfaction with the far-away fans cluster, they are nonetheless spending their money at these events. A concerted effort to better welcome tourists that are supporting the visiting team may help boost their image of the local community and thus increase their spending level.

The current study adds to the literature on sport event research, while providing great insight for researchers and practitioners how to segment their target market. Therefore, it is believed that the results of the present study will help future researchers and industry practitioners make use of the implications and findings to broaden their knowledge about sport marketing.

On a home game weekend of collegiate football, thousands of fan visitors spend their weekend participating in college football games, showing significant potential of sports tourism businesses in the USA. Understanding the original personality of sport tourists and their travel motivation factors is imperative to develop appealing tourist attractions at the destinations of sports team fandoms. The purpose of the study is to examine the relationships among tourists' personality characteristics, their push and pulls motivations, satisfaction with travel experience, and loyalty toward destination and team using structural equation modeling.

The author collected information from a total of 301 sports tourists who had traveled to a college football game within the past year, staying at least one night in a hotel or other lodging place. This study employed PASW Statistics 25.0 and structural equation modeling using LISREL 9.30 for data analyses.

Personality has a significant relationship with push factors, especially for socialization motivation, and pull factors (i.e. access and affordability, other attractions) had more significant effects on sports tourists' satisfaction than push factors. The findings indicate the key roles for the entertainment motivation in generating tourists' satisfaction and destination loyalty and important roles of destination loyalty in building team loyalty.

The present study provides an approach of sports tourists' travel behaviors and experiences in the sporting event tourism. The outcome of this research can help both sports event organizers and destination marketers to understand the motivations for sports game attendance and to develop marketing strategies and products/services for attracting various types of sports tourists to games.

This paper reflects on recent events in the global football landscape and their implications for the Middle East, especially in their ambitious aspiration to be the future destination of the sport.

By drawing on a mixture of interviews, personal observation and a documentary analysis of scholarly papers on sports marketing in general and comparable “small-time” football leagues in England, the study takes on a qualitative approach.

Even though the tiny Gulf state of Qatar has “controversially” won the hosting rights of the greatest football event in the world (i.e. FIFA 2022), the FIFA world ranking of the State puts it just within the top 100 global footballing nations (ranked no. 95 as at November 2011). Its sibling, the UAE, fares even worse. However both countries have made the most investments in the sport of football in recent years.

This paper does not place emphasis on futures studies per se, but does, in any case, suggest how the Middle East may be shaping their future in football along the six-pillars identified in the literature, which could also become a potential area for future research enquiry.

Countries with established leagues, including Australia, England and the USA recently lost the FIFA World Cup hosting rights to Russia for 2018 and “little known” (in football terms) Qatar for 2022. All these have implications for the future of football in the Middle East, and this paper investigates the sustainability of the discourse and its implication for the global sport, not the least in the Middle East.

With recent developments in global football, it is useful to understand how West Asia in particular has responded to the challenges and/or concerns of their legitimacy. This discussion is scant in the literature and this study draws attention to this trend considering the millions of dollars that have been spent by governments to improve their world ranking. Whether these investments confer on the Middle East the title of “future football destination” is a matter open to debate. This is exactly where the pioneering effort of this paper lies.