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The online Question and Answer community is full of a large number of science and technology topics, the discussion and dissemination of which play an important role in promoting the popularization of new technologies and cultivating public enthusiasm for science. However, the spread of false information and rumors weakens the community's positive effect, making the community more difficult for people to obtain useful information on such topics. Research on the influencing factors and governance of the spread of false information on science and technology topics has become the key to the spread of popular science.

Therefore, this paper uses the Elaboration Likelihood Model as the theoretical framework to examine the role of the factors influencing the spread of false information on science and technology topics in Zhihu community on the information persuasion and the impact on public behavior attitude from the core path and the edge path. This paper compiles a crawler program to capture 12,893 response information under the “Metaverse” topic in Zhihu community as an empirical sample and uses text mining and conducts visual correlation analysis to explore the key factors affecting the persuasive transmission path of information on science and technology topics.

The research finds that the content specialization, content consistency and content coherence of science and technology topics affect personal judgment from the aspect of information content through the core path and have a positive correlation with information persuasion; the number of comments, the length of the text and the publishing authors' influence from the edge image characteristics through the edge path are positively correlated with the information persuasion. Then, from the perspective of topic platform, government and topic participants, this paper puts forward a general plan to improve the information persuasion of science and technology topics so as to deal with false information.

Compared with the small data set of the traditional questionnaire survey, the research based on community empirical big data is more reliable. The model takes into account the attitude and behavior of users and is more suitable for the research on the transmission path of scientific and technological information in the internet era. This research provides a direction for analyzing the text characteristics and development trends of information in the field of science and technology and is conducive to promoting the optimization of the network information environment and building a good ecology, with the spread of rumors about science and technology topics curbed and the governance of false information strengthened.

The purpose of this paper is to raise awareness among tourism and business scholars and professionals to avoid using socially constructed academic artifacts (such as “Silaturrahim”), which do not describe their real meanings but reflect false realities constructed by scholars over a period of time. In the last decade, academic research on identifying false information has played a significant role to raise awareness among electronic and social media users so that they may distinguish between false and true reality. In contrast, studies on misleading devices, such as false information reporting and citations in published academic literature, and their pejorative consequences are rare and scant. This paper, therefore, viewed the underexamined and relatively obscure issues of false information reporting and citations in published business and tourism research by highlighting a wrongly perceived concept “Silaturrahim” from the theoretical lens of social constructionism. It has been established that factors like false information, false information citation chains and falsely attributed meanings of academic artifacts pave the way for myths and urban legends which in turn formulate socially constructed academic artifacts. These artifacts are impulsively entrusted by the academic community but, in reality, their meanings are socially constructed, therefore, represent false realities. This paper calls the experts to invest their time and efforts to further explore the proposed concepts of “academic social construction” and “academic social artifacts.” Lastly, it is suggested to develop strategies to minimize or eradicate the dreadful psychological impacts of “academic social construction” on academic communities.

With the outset of automatic detection of information, misinformation, and disinformation, the purpose of this paper is to examine and discuss various conceptions of information, misinformation, and disinformation within philosophy of information.

The examinations are conducted within a Gricean framework in order to account for the communicative aspects of information, misinformation, and disinformation as well as the detection enterprise.

While there often is an exclusive focus on truth and falsity as that which distinguish information from misinformation and disinformation, this paper finds that the distinguishing features are actually intention/intentionality and non-misleadingness/misleadingness – with non-misleadingness/misleadingness as the primary feature. Further, the paper rehearses the argument in favor of a true variety of disinformation and extends this argument to include true misinformation.

The findings are novel and pose a challenge to the possibility of automatic detection of misinformation and disinformation. Especially the notions of true disinformation and true misinformation, as varieties of disinformation and misinformation, which force the true/false dichotomy for information vs mis-/disinformation to collapse.

The purpose of this paper is to assess whether firefighters display different decision‐making biases: either a liberal bias to accepting information as true or a conservative bias to rejecting information, with the former carrying risk of “false alarm” errors and the latter of “misses”.

Situation awareness (SA) and decision‐making biases were examined in Fire and Rescue (FRS) “table‐top” and Breathing Apparatus (BA) training exercises. The former involved showing 50 operational FRS personnel a powerpoint presentation representing the drive‐to, views and information related to the incident. The BA study involved 16 operational FRS personnel entering a smoke‐filled training building in a search‐and‐rescue exercise. True/False answers to statements about the incidents were analysed by a signal‐detection‐type tool (QASA) to give measures of SA and bias.

In both studies, there were two groups showing different bias patterns (either conservative with risk of “miss” errors, or liberal with risk of “false alarms”) (p≤0.001), but not different SA (p>0.05).

Future work will involve more realistic training exercises and explore the consistency of individual bias tendencies over different contexts.

Risk in fireground decision making may be minimised by increasing awareness of individual tendencies to either conservative or liberal bias patterns and the associated risk of respectively making “miss” or “false alarm” errors.

The results may help to minimise fireground risk.

This is the first evidence to show firefighter decision bias in two different exercises.

The purpose of this study is to illustrate the influence of media coverage and sentiment about brands on user-generated content amplification and opinions expressed in social media.

This study used a mixed-method approach, using a brand situation as a case example, including sentiment analysis of social media conversations and sentiment analysis of media coverage. This study tracks the diffusion of a false claim about the brand via online media coverage, subsequent spreading of the false claim via social media and the resulting impact on sentiment toward the brand.

The findings illustrate the influence of digital mass communication sources on the subsequent spread of information about a brand via social media channels and the impact of the social spread of false claims on brand sentiment. This study illustrates the value of social media listening and sentiment analysis for brands as an ongoing business practice.

While it has long been known that media coverage is in part subsequently diffused through individual sharing, this study reveals the potential for media sentiment to influence sentiment toward a brand. It also illustrates the potential harm brands face when false information is spread via media coverage and subsequently through social media posts and conversations. How brands can most effectively correct false brand beliefs and recover from negative sentiment related to false claims is an area for future research.

This study suggests that brands are wise to use sentiment analysis as part of their evaluation of earned media coverage from news organizations and to use social listening as an alert system and sentiment analysis to assess impact on attitudes toward the brand. These steps should become part of a brand’s social media management process.

Media are presumed to be impartial reporters of news and information. However, this study illustrated that the sentiment expressed in media coverage about a brand can be measured and diffused beyond the publications’ initial reach via social media. Advertising positioned as news must be labeled as “advertorial” to ensure that those exposed to the message understand that the message is not impartial. News organizations may inadvertently publish false claims and relay information with sentiment that is then carried via social media along with the information itself. Negative information about a brand may be more sensational and, thus, prone to social sharing, no matter how well the findings are researched or sourced.

The value of the study is its illustration of how false information and media sentiment spread via social media can ultimately affect consumer sentiment and attitude toward the brand. This study also explains the research process for social scraping and sentiment analysis.

The pandemic has enhanced the global phenomenon of disinformation. This paper aims to study the false news concerning COVID-19, spread through social media in Spain, by using the LatamChequea database for a duration from 01/22/2020, when the first false information has been detected, up to 03/09/2021.

A quantitative analysis has been conducted with regard to the correlation between fake news stories and the pandemic state, the motive to share them, their dissemination in other countries and the effectiveness of fact checking. This study is complemented by a qualitative method: a focus group conducted with representatives of different groups within the society.

Fake news has been primarily disseminated through several social networks at the same time, with two peaks taking place in over a half of the said false stories. The first took place from March to April of 2020 during complete lockdown, and we were informed of prevention measures, the country’s situation and the origin of the virus, whereas the second was related to news revolving around the coming vaccines, which occurred between October and November. The audience tends to neither cross-check the information received nor report fake news to competent authorities, and fact-checking methods fail to stop their spread. Further awareness and digital literacy campaigns are thus required in addition to more involvement from governments and technological platforms.

The main limitation of the research is the fact that it was only possible to conduct a focus group of five individuals who do not belong to generation Z due to the restrictions imposed by the pandemic, although a clear contribution to the analysis of the impact of fake news on social networks during the COVID-19 pandemic in Spain can be seen from the privileged experiences in each of the fields of work that were identified. In this sense, the results of the study are not generalizable to a larger population. On the other hand, and with a view to future research, it would be advisable to carry out a more specific study of how fake news affects generation Z.

This research is original in nature, and the findings of this study are valuable for business practitioners and scholars, brand marketers, social media platform owners, opinion leaders and policymakers.

Social media rumor combating is a global concern in academia and industry. Existing studies lack a clear definition and overall conceptual framework of users' rumor-combating behaviors. Therefore, this study attempts to empirically derive a typology of rumor-combating behaviors of social media users.

A three-phase typology development approach is adopted, including content analysis, multidimensional scaling (MDS), interpreting and labeling. Qualitative and quantitative data collection and analysis methods are employed.

The elicited 40 rumor-combating behaviors vary along two dimensions: high versus low difficulty of realization, and low versus high cognitive load. Based on the two dimensions, the 40 behaviors are further divided into four categories: rumor-questioning behavior, rumor-debunking behavior, proactive-appealing behavior, and literacy enhancement behavior.

This typology will serve as reference for social media platforms and governments to further explore the interventions to encourage social media users to counter rumor spreading based on various situations and different characteristics of rumor-combating behaviors.

This study provides a typology of rumor-combating behaviors from a novel perspective of user participation. The typology delves into the conceptual connotations and basic forms of rumor combating, allowing for a comprehensive understanding of the complete spectrum of users' rumor-combating behaviors. Furthermore, the typology identifies the similarities and the differences between various rumor-combating behaviors, thus providing implications and directions for future research on rumor-combating behaviors.

Knight's Industrial Law Reports goes into a new style and format as Managerial Law This issue of KILR is restyled Managerial Law and it now appears on a continuous updating basis rather than as a monthly routine affair.

The purpose of this paper is to improve the privacy in healthcare datasets that hold sensitive information. Putting a stop to privacy divulgence and bestowing relevant information to legitimate users are at the same time said to be of differing goals. Also, the swift evolution of big data has put forward considerable ease to all chores of life. As far as the big data era is concerned, propagation and information sharing are said to be the two main facets. Despite several research works performed on these aspects, with the incremental nature of data, the likelihood of privacy leakage is also substantially expanded through various benefits availed of big data. Hence, safeguarding data privacy in a complicated environment has become a major setback.

In this study, a method called deep restricted additive homomorphic ElGamal privacy preservation (DR-AHEPP) to preserve the privacy of data even in case of incremental data is proposed. An entropy-based differential privacy quasi identification and DR-AHEPP algorithms are designed, respectively, for obtaining privacy-preserved minimum falsified quasi-identifier set and computationally efficient privacy-preserved data.

Analysis results using Diabetes 130-US hospitals illustrate that the proposed DR-AHEPP method is more significant in preserving privacy on incremental data than existing methods. A comparative analysis of state-of-the-art works with the objective to minimize information loss, false positive rate and execution time with higher accuracy is calibrated.

The paper provides better performance using Diabetes 130-US hospitals for achieving high accuracy, low information loss and false positive rate. The result illustrates that the proposed method increases the accuracy by 4% and reduces the false positive rate and information loss by 25 and 35%, respectively, as compared to state-of-the-art works.

The purpose of this article is to determine the burden of proof that is applicable in the range of activities covered by the civil offence of market abuse. It also considers the approach adopted in the USA and discusses the extent to which that approach may be worth applying in this country.

The methodology adopted is a mixture of black letter law in analysing the nature of the burden of proof and the relevant market abuse issues, historical research in examining how the modern law relating to the burden of proof has evolved and comparative research through the consideration given to the US approach.

The findings are that the burden of proof in market abuse cases is unclear, that the burden may well not be the same in all cases, that clarification is needed on the point and that the approach adopted in the USA offers the advantage of clarity. Therefore, its adoption should be considered.

The main practical implication is that cases are currently being brought without this key issue being properly considered and clarified.

The author can find no other research that has been published in this specific area.