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Since the advent of digital activism, a lot of scholarly attention has been paid to the use of the internet, especially in Africa, for effecting changes in authoritarian rule. This chapter extends the work done by such scholars focusing on the work of African digital feminist activists, thus adding to the growing body of work on digital feminist activism. Drawing on interviews and analyses of digital material produced by four different feminist groups in Ghana, this chapter explores the variety of ideas that such digital feminists express, and the manner in which such ideas are received by the larger Ghanaian society. It argues that, indeed, digital feminists are making a positive impact on the larger Ghanaian society. While these digital feminists are subjected to cyberbullying, there are also many ways in which other individuals, both Ghanaian and otherwise are showing support for these women and their ideas. Increasingly, with particular reference to the newest of these groups, it is clear that they have institutional support for their views as evident in public and private organizations sanctioning employees or associates whose digital language they have critiqued. As with activism targeted at authoritarianism, digital activism targeted at patriarchy gets results, changing mindsets and penalizing sexist behaviors.

This paper aims to explore how and why ideas regarding “intersectional” approaches to feminism and Black activism are drawn on in marketing content related to the concept of being “woke” (invested in addressing social injustices). It considers which subject positions are represented as part of this and what they reveal about contemporary issues concerning advertising, gender, race and activism.

This study involves an interpretive and critical discursive analysis of so-called feminist advertising (“femvertising”) and marketing examples that make use of Black social justice activist ideas.

Findings illuminate how marketing simultaneously enables the visibility and erasure of “intersectional”, feminist and Black social justice activist issues, with the use of key racialised and gendered subject positions: White Saviour, Black Excellence, Strong Black Woman (and Mother) and “Woke” Change Agent.

This research signals how brands (mis)use issues concerning commercialised notions of feminism, equality and Black social justice activism as part of marketing that flattens and reframes liberationist politics while upholding the neoliberal idea that achievement and social change requires individual ambition and consumption rather than structural shifts and resistance.

This work can aid the development of advertising standards regulatory approaches which account for nuances of stereotypical representations and marketing’s connection to intersecting issues regarding racism and sexism.

This research outlines a conceptualisation of the branding of “woke” bravery, which expands our understanding of the interdependency of issues related to race, gender, feminism, activism and marketing. It highlights marketing responses to recent socio-political times, which are influenced by public discourse concerning movements, including Black Lives Matter and Me Too.

The purpose of this paper is to explore the intersection between critical literacy and digital activism. Critical literacy is a form of instruction that teaches students to question power structures and societal injustices, while digital activism introduces methods for individuals and groups to use digital tools to effect social and political change. This review argues that digital literacy is the natural partner to pedagogical approaches informed by critical literacy, which attempts to uncover, address, question and solve social problems.

An illustrative example of collaborative student choice and action is offered through a multimedia project with actionable hashtags for sharing online. The paper concludes with a discussion of how educators can foster more collaborative choice and action by intertwining critical and digital literacies at all levels of education. However, implementation and application of these ideas lies not only with educators and administrators, but most importantly, with students themselves.

In order for students to be most prepared for meaningful interactions in the global and digital world, critical literacy, digital literacy and digital activism must become a core part of classroom instruction. Multimedia projects that are easily sharable and can track analytics are a successful way to raise consciousness and advocate for local and global action.

The powerful instructional practices that link critical and digital literacies provide students with the skills to continue questioning multiple viewpoints and promoting social justice issues within and beyond classroom walls.

Given the extensive evidence of femvertising's positive effects in Western cultures, this paper aims to investigate how femvertising may influence customers' perceptions and brand-related outcomes in a patriarchal context such as Pakistan.

Qualitative methodology was employed in this study, which was based on in-depth interviews involving 17 consumers (including both male and females). Thematic analysis was used to analyse the data.

Results indicated that male and female consumers revealed varied and sometimes contradictory perspectives on the perception, understanding and behaviour towards femvertised adverts, which are governed by patriarchal gendered norms.

This study contributes to the body of knowledge by exploring the consumer perception towards femvertising in a patriarchal context, where gender disparity is evident. It also draws attention to the underlying cultural elements contributing towards the formation of those perceptions.

The purpose of this paper is to explore the potential of using digital shorts (Pytash et al., 2017) focusing on social issues in social studies classrooms.

Qualitative case study is used in this study.

Digital shorts focused on important social issues, and included their beliefs and perspectives about their social issue, as well as insights into their developing identities as citizens. The authors’ findings demonstrate how this assignment can be the gateway for discussions regarding social issues, how students perceive their identities tied to contemporary social issues, and how they make sense of these issues within multimodal compositions.

The findings from this research have implications for researching the effectiveness of digital media production analysis for students’ learning of social issues.

The findings from this research have implications for exploring how digital media production analysis can be incorporated into social studies courses.

Although the push for social studies teachers to provide spaces for students to demonstrate these capacities, few examples exist in the literature.