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The purpose of this paper is to map the variables that affect the customer-based brand equity (CBBE) of media channels (television news) in an emerging market context.

The study adopted structural equation modelling (SEM) to investigate the causal relationships between CBBE and the variables that affect brand equity for television news channels.

The analysis revealed that localization, ideology, credibility and entertainment are the variables that influence CBBE of television news channels (media brands). Subsequent analysis using SEM indicated that apart from the sole negative impact of entertainment, all the variables had positive impact on brand equity.

This study is confined to one of the metros of emerging market hence it cannot be generalized. Also the variables that indicate brand equity have been tested only for television news channels hence they may not hold true for other form of television stations.

For marketers of news channels this study identifies the factors that they need to focus on if they want to garner the equity of the brand in an emerging market scenario.

The content factors identified that influence television news brand equity are reflections of the social requirements of an emerging market. It indicates what the audiences in such markets expect from their television news channels and is part of the social discussion.

The study contributes to brand equity literature by finding the antecedents that can influence any media brand in the emerging market scenario.

The purpose of this study is threefold: To compare many old and new media channels in terms of a range of attributes such as perceived intrusiveness, reliability, trustworthiness, convenience, and entertainment value. To compare the perceived relative effectiveness of alternative communication channels in terms of how a marketing proposition is evaluated by recipients and thus to establish whether some channels are better than others for achieving engagement and persuasion. To additionally survey the senders of marketing communications, to examine potential differences between how senders think recipients perceive each channel and what recipients actually perceive. Moreover, it is proposed that the survey be conducted in both consumer and business markets.

First, in a survey, the channels are compared from the perspective of both receivers and senders of marketing communications and additionally from that of consumer and business markets. Second, by means of experimentally generated scenarios, the paper assesses the relative effectiveness of the 11 channels in eliciting responses to two typical B‐to‐C and two B‐to‐B promotion offers.

The paper finds that, although e‐mail is well established and widely used, the traditional channels of television, radio, newspapers and direct mail retain their historically favored attributes of trust and reliability of information that make them still preferred by consumer recipients of marketing communications, even by “tech savvy” younger consumers who use e‐mail and SMS extensively. Business receivers are more accepting of e‐mail marketing communications than are consumers but, like consumers, they are more likely to act on a marketing offer if it comes through traditional mass media or mail channels.

The paper enables marketing managers to assess the relative benefits of a number of marketing communication channels.

The purpose of this paper is to review current policy and practice in management of analogue‐digital switch in broadcasting.

The paper adopts a case study approach.

The paper finds that with regard the objectives of switch‐off, the broad policy aims of clearing spectrum, modernising infrastructure, and improving the services to the consumer are shared across the major countries studied. Uncertainty about the cash value and potential alternative uses of spectrum is natural given rapid technological change, but the common potential broadcasting uses include mobile television, high definition digital terrestrial television, and more digital broadcasters and channels, including regional and local developments.

The study is restricted to Europe, Japan and North America.

The study has implications for assessment of European switchover strategies and role of Digital Terrestrial.

There are some overviews, but none of so up to date, nor with this geographical coverage.

This chapter will look at the development, types and effectiveness of new forms of advertising in television (NFAs) and report on the current state of research in the field.

The most relevant contributions from the literature describing the practice and assessing the effectiveness of NFAs are presented and reviewed.

NFAs have emerged in response to the decreased effectiveness of conventional television advertising (spots) due to audience fragmentation, zapping, saturation and increased competition. Currently, NFAs are widely used around the world. Although the available empirical evidence indicates that NFAs are more effective than traditional spots in terms of recall, this chapter points to a need for better scientific understanding of key aspects of these new formats. Given the important role that NFAs play in how today’s television advertising market is managed, further research is needed on their effectiveness.

The literature on the practice and analysis of the effectiveness of NFAs is unfocused and varied, making it difficult to adequately determine whether the growing use of these formats can be justified on the grounds of proven arguments regarding the qualities that set them apart from traditional spots. In this regard, the summary provided in this chapter of both the state of knowledge about different types of new advertising formats on TV and their effectiveness is an important reflection of the state of the art in research on these formats.

Points out that numerous studies have attempted to understand the behavior of television viewers. Gone are the days when the entire family gathered around the television, paying rapt attention to the programming. Suggests that the television as “family hearth” has been replaced, as viewers are more aptly characterized as “nomadic”, wandering from channel to channel, from room to room, and from activity to activity. Reports on an in‐depth study of the activities, patterns of behavior, locations of viewing, and attitudes of everyday consumers toward television in the 1990s. Multiple observational methods were used, ranging from unobtrusive observation of viewing, sketches made by viewers of their television viewing location, and focus group interviews. Findings suggest that advertising not only competes with other television shows for the consumer′s attention, but also competes with a multitude of activities, interruptions, and even other televisions within the same or adjacent rooms. Such findings pose a much more complex picture of “cutting the clutter” than that which is traditionally assumed; suggests managerial implications and recommendations for further understanding the complexities of viewer behaviors.

Digitization of terrestrial television enables government to reallocate a portion of spectrum to satisfy the 5G low-band spectrum demand. To accelerate the digitization process, the Indonesian Government has distributed digital terrestrial television (DTT) decoders for households in several DTT trial areas so that the recipients are able to experience DTT broadcasts on their analogue television. To ensure that the DTT is adopted sustainably, this study aims to provide evidence-based policy recommendations by first understanding underlying factors of the intention to purchase a new DTT receiver, either a new DTT decoder or an integrated digital television (DTV).

This study uses 2018 survey data collected by Badan Aksesibilitas Telekomunikasi dan Informasi. The samples consist of 433 DTT decoder recipients in nine DTT trial locations in Indonesia. Two logistic models are used, one model for the DTT decoder and the other for integrated DTV. The two models have identical predictors, including respondents' demographics, television media use, technology cluster and DTT-related factors as innovation attributes.

The results indicate that the two models share some relevant variables but varying in sign and magnitude, namely, respondents' geographical location and the DTT picture and sound quality. The results also show that pay-television subscription, TV viewing and the difficulty of using the DTT decoder are other factors significantly associated with the intention to purchase a new DTT decoder.

This study has several limitations. First, the coefficients of determination are low, indicating that more independent variables should be included in the estimation models to obtain better insight about DTT adoption so that a better policy can be stipulated accordingly. Second, even though most of the predictors and proposed recommendations can be applied in general, all respondents of this study were DTT decoder recipients. Thus, future research can be more inclusive. Third, this study is designed based on the correlational model. This might cause the inability of the results to provide a conclusive direction of the relationship.

Demand-side and supply-side approaches are proposed to drive sustainable adoption of DTT, including the provision of subsidy or free DTT decoder for low-income households, increasing competition intensity among DTT devices manufacturers and distributors by allowing more players enter the Indonesian market, driving nationwide DTT infrastructure deployment and stipulating a national standard of the DTT devices.

This study enriches the understanding of the DTT adoption by incorporating geographical location variables for the proxy of infrastructure availability into the diffusion of innovation model, which has never been addressed by previous studies in the context of DTV adoption. In addition, this study focuses on a specific context in which all samples are free decoder recipients so that they have the same chance to experience DTT broadcasts.

The consumption of news from social media is the new trend, still news channels are the authentic source to transmit relevant news to audiences. Social media has gradually left an impact on the audience but the news channels have upgraded and providing various news services online on social media websites. The present study aims to study the type of news videos uploaded by the top five Hindi TV news channels on their YouTube channels with an aim to see which type of videos spark interest for YouTube viewers.

By applying the techniques of content analysis, sentiment analysis and text mining the study aims to measure the average sentiments, top words and the trend of selected popular terms in the comments on uploaded news videos by the top five Hindi news channels over a period of one year.

Results of the study indicate that the news channels are uploading more news videos about crime and investigation, politics, health and protests while uploading fewer news videos covering travel, science and technology, and religion. While the viewers of the participating news channels are more interested in giving their thoughts or opinions in the form of comments on news videos concerning crime, politics, protests and health or that these videos inspire conversation on YouTube.

The findings might be of interest to content managers of news channels to understand the interest of their audience.

The study's distinctiveness resides in the approach utilised to collect data and analyse the results in order to better understand the online behaviour of news channel audiences.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-01-2022-0007

Recounts how, in 1977, President Clinton appointed an advisory committee (the Gore Commission) to chart a reasonable course for digital television, which at its simplest is much “snazzier” than analogue. Looks at public broadcast networks, such as cable and Mitsubishi’s underwriting of 10‐15 hours of weekly prime‐time entertainment programming on CBS for one year, at a reported cost of $20,000 to $30,000 per hour.

Success of a television game show requires brand‐building effort and brand value management like any other product. However, aspects of information, entertainment, novelty, instant gratification, and experience dimensions are more salient in game shows. This has been amply proven by the television game show Who Wants To Be A Millionaire. The purpose of this research is to explore why some entertainment products succeed, while others fail.

In this paper, we present the system dynamic model of brand management of the game show Kaun Banega Crorepati (KBC), the Indian version of Who Wants To Be A Millionaire. Initially, we present the reference mode behaviour, drawn from published data. In the dynamic model, we include factors such as channel popularity, host popularity, prize money, and competition that work towards building the viewership and influencing operational revenues. Computer‐based simulation and experimentalism are then applied as a research method to the model to explore its dynamic behaviour.

Our analysis shows that the right mix of host popularity, channel popularity and prize money has enabled KBC to achieve unprecedented success.

Validation of the model is based on the strength that the simulation results can replicate the reference mode behaviour and produce behaviour expected under extreme conditions. The validated model is used to draw what‐if scenarios, some of which resemble the experiences of competing game shows.

Understanding the dynamics of brand management of this game show can serve as an important tool for brand management of entertainment products. Further, the use of system dynamics for dynamic modelling of brand value has application in broader areas of marketing, and would be of interest to a wide managerial audience.

In the present study, the authors propose a segmentation schema based on patterns of e‐browsing and e‐purchasing. We examine self‐reports of browsing and purchasing using five specific non‐store channels: the Internet, television infomercials, advertising that accompanies regular television programming, television shopping channels, and print catalogs. Our findings indicate that shoppers who browse and/or purchase on the Internet differ in their use of multi‐channel options related to their perceptions of convenience. Some shoppers clearly want to purchase in the store setting and reject multiple forms of non‐store shopping. Others like to browse various non‐store media and have extended their browsing to the Internet, yet maintain their loyalty to in‐store purchases. Retailers who attempt to “convert” such shoppers to Internet‐only purchasing may alienate the shoppers who rely on the Internet solely for information.