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The purpose of this article is to extend effectuation theory at the front end by building cognitive foundations for the effectual design process.

We adopt an integrative conceptual approach drawing on design cognition theory to explain entrepreneurial cognition.

We find a significant gap in the entrepreneurial cognition literature with respect to effectuation processes. We thus integrate the Situated Function–Behavior–Structure framework from design theory to elaborate on the cognitive processes of effectuation, specifically with regard to the opportunity development process. This framework describes the cognitive subprocesses by which entrepreneurs means and ends are cyclically (re)formulated over time until a viable “opportunity” emerges, and the venture is formalized, or else, the entrepreneur abandons the venture and exits.”

Unravelling this entrepreneurial design process may facilitate more appropriate and effective design work by entrepreneurs, leading to more successful product designs. It also should facilitate the development of better design techniques and instruction.

This research contributes to new cognitive foundations for effectuation theory and entrepreneurial process research. It better explains how means are transformed into valuable goods over time through an iterative reconsideration of means-ends frameworks. This theoretical elaboration will expectedly facilitate additional research into the iterative cognitive processes of design and enable more formulaic design thinking.

Three-dimensional computer-aided design (CAD) assembly model has become important resource for design reuse in enterprises, which implicates plenty of design intent, assembly intent, design experience knowledge and functional structures. To acquire quickly CAD assembly models associated with specific functions by using product function requirement information in the product conceptual design phase for model reuse, this paper aims to find an approach for structure-function correlations analysis and functional semantic annotation of mechanical CAD assembly model before functional semantic-based assembly retrieval.

An approach for structure-function correlations analysis and functional semantic annotation of CAD assembly model is proposed. First, the product knowledge model is constructed based on ontology including design knowledge and function knowledge. Then, CAD assembly model is represented by part attributed adjacency graph and partitioned into multiple functional regions. Assembly region and flow-activity region are defined for structure-function correlations analysis of CAD assembly model. Meanwhile, the extraction process of assembly region and flow-activity region is given in detail. Furthermore, structure-function correlations analysis and functional semantic annotation are achieved by considering comprehensively assembly structure and assembled part shape structure in CAD assembly model. After that, a structure-function relation model is established based on polychromatic sets for expressing explicitly and formally relationships between functional structures, assembled parts and functional semantics.

The correlation between structure and function is analyzed effectively, and functional semantics corresponding to structures in CAD assembly model are labeled. Additionally, the relationships between functional structures, assembled parts and functional semantics can be described explicitly and formally.

The approach can be used to help designers accomplish functional semantic annotation of CAD assembly models in model repository, which provides support for functional semantic-based CAD assembly retrieval in the product conceptual design phase. These assembly models can be reused for product structure design and assembly process design.

The paper proposes a novel approach for structure-function correlations analysis and functional semantic annotation of mechanical CAD assembly model. Functional structures in assembly model are extracted and analyzed from the point of view of assembly structure and function part structure. Furthermore, the correlation relation between structures, assembled parts and functional semantics is expressed explicitly and formally based on polychromatic sets.

The aim is to map function into structure step‐by‐step.

Using bio‐inspired approach to investigate generic principle governing the formation of systems or artifacts by analogy with embryogenesis and using matrices and graphs to formalize design information.

A six‐stage design framework is proposed and represented as six models: the function model which interprets design requirements, the surrogate model which transforms the subjective intention into the objective property, the property model which illustrates basic constituents of property, the specification model which specifies abstract properties by concrete property values or equations, the feature model which transforms properties into the feature of topology and materials of the structure, and the parameter model which parameterizes the detail description of structure. The transformations between stages are achieved mainly by means of induction, duality, decision making and nonlinear programming.

Bio‐inspired approach provides mechanisms to map function into structure.

A normative framework for engineering design and system design.

The framework distinguishes itself by biological approach, developmental process simulating to the development of embryo, induction and duality strategies to map stages, as well as mathematical representation.

In the era of industry 4.0, managing the design is a challenging mission. Within a dynamic environment, several disciplines have adopted the complex adaptive system (CAS) perspective. Therefore, this paper aims to explore how we may deepen our understanding of the design process as a CAS. In this respect, the key complexity drivers of the design process are discussed and an organizational decomposition for the simulation of the design process as CAS is conducted.

The proposed methodology comprises three steps. First, the complexity drivers of the design process are presented and are matched with those of CAS. Second, an analysis of over 111 selected papers is presented to choose the appropriate model for the design process from the CAS theory. Third, the paper provides methodological guidelines to develop an organizational decision support system that supports the complexity of the design process.

An analysis of the key drivers of design process complexity shows the need to adopt the CAS theory. In addition to that, a comparative analysis between all the organizational methodologies developed in the literature leads the authors to conclude that agent-oriented Software Process for engineering complex System is the appropriate methodology for simulating the design process. In this respect, a system requirements phase of the decision support system is conducted.

The originality of this paper lies in the fact of analysing the complexity of the design process as a CAS. In doing so, all the richness of the CAS theory can be used to meet the challenges of those already existing in the theory of the design.

The purpose of this paper was to explore how retained knowledge from degrees in business administration or management served entrepreneurs in building up successful enterprises in a high environmental turbulence and competitive condition in the region.

The survey was conducted in the country of Northern Macedonia and Kosovo, targeting only owners of the enterprises in any of the business sectors. The sample consisted of 400 respondents. Data obtained was analyzed using descriptive statistics, reliability measures and Pearson correlation coefficient using SPSS.

Main findings reveal strong positive relationship between knowledge gained at formal learning on promotion of organization’s positive image and an appreciation of the human resources contribution within organization; entrepreneurs who promote organization’s positive image are found to be effective negotiators, which develop sustainable and respectful relationships with business partners. Finally, strong positive correlation is found between the entrepreneurs who are able to control their emotions at any given situation, and avoid making a sudden decision, during a highly emotional moment.

To the best of the authors’ knowledge, this research is among the first research that explores the power of degrees in business administration/management and career development as entrepreneurs and how these relationships influenced individuals’ learning and affect behavior at workplace in transition communities, such as Kosovo and North Macedonia.

The purpose of this paper is to present a reflective assessment on a research project aimed at applying design research methodologies to understand the benefits of building information modelling (BIM) in infrastructure design projects, a context where design research has not been applied adequately.

The findings reported in this paper are based on a reflective diary and reporting by the researchers on the challenges and barriers they faced in a research project that involved four case studies. The data in the case studies were collected from project documentation, questionnaire surveys, interviews and workshops. Sentiment analysis was conducted to assess the research participants’ perceptions.

Several challenges faced during the research study forced changes to the research process as well as adjustments to the research objectives. From the original objective of quantitatively measuring the benefits of BIM in the design process, the objective was shifted to measuring qualitatively how the designers’ perceived the benefits. There was evident lack of shared understanding between the researchers and industry partners about the scope of design research and design in infrastructure projects.

The findings are based on the studies in one country, and the reflective assessment could have researchers’ bias in terms of their interpretation and experience.

The presented findings and the lessons learnt from the research will be useful for others planning to conduct similar studies, because they are likely to encounter similar problems. The recommendations will benefit both the industry as well as the academia in bridging the gap between design theory and practice.

This paper primarily focusses on the challenges and barriers to conducting empirical research, especially from the viewpoints of a young researcher aiming to adopt design research methodology in infrastructure design projects. While the reported challenges may be widespread in similar research projects, they have not been the focus of research themselves, and are often sidelined. The primary contribution of this research is to identify and bring the key barriers and challenges to the forefront.

This paper aims to provide suggestions for the identification of potential new applications for the existing products and/or technologies.

A nine-step method has been developed for extracting information about a product or technology, processing the international patent database (IPD) and extracting useful hints for potential new applications. An academic case study has been used to perform the first application of the proposal.

A novel approach for processing IPD aimed at supporting the identification of new opportunities for exploiting existing products/technologies. The case study application shows that the proposal allows to extract potentially useful and non-obvious suggestions for new product applications.

Although some limits inevitably affect this preliminary version of the proposal, important hints for future developments have been inferred for a more comprehensive exploitation of both the firm internal knowledge and the suggestions provided by the international patent database.

The achieved results can support firms in expanding market opportunities for their products or technologies.

The proposed approach offers a new structured path for stimulating idea generation for new product applications, by exploiting product information and the cooperative patent classification.

Nowadays, the strategic role of design is reinforced by the increased attention that customers pay to the aesthetic, symbolic and emotional values of products. These values can be communicated through the appropriate combination of product signs (such as form, colours, materials and so on), which gives meaning to a product. Consequently, companies are investing substantial efforts in appropriate strategies for the development of product signs and languages. Firms must understand how knowledge about new products signs diffuses in industrial networks in order to be able to access and exploit it. The purpose of this paper is to ask, does the capability to propose new product trends allow companies to be recognized as innovators? Does the early adoption of product signs positively affect consumer preferences?

An empirical analysis is conducted on strategies regarding a specific type of product within the Italian furniture industry (namely, chairs). In particular, the paper explores the roles played by furniture companies in the diffusion processes of product signs. Analysing approximately 300 chairs marketed by 35 leading Italian furniture manufacturers between 1996 and 2005, the paper explores different strategies adopted in the diffusion processes of product signs.

The empirical results illustrate how trend‐setters are able to attain the best performance in terms of innovativeness and, in part, consumer preferences by forwarding new interpretations of existing material combinations starting at the early phases of diffusion.

The paper analyses the different roles played by companies in the diffusion processes of product signs and thus provides interesting insights regarding the exploitation of the industrial resources of companies.

This paper aims to identify and examine the internal and external factors that e-business communities in Iran grapple with within value proposition design.

Although the world and global economy have been vastly affected by the financial crisis and the competitive market, most businesses and trade lines are growing significantly by the power of online marketing and e-trades. However, this process is somehow different in the Iranian market. Using literature review and combining it with the casual-comparative method, this study first reviews the literature on the business model and value proposition design and then shows the main challenges Iranian entrepreneurs face in starting their e-business, especially at the time of severe economic, political sanction.

This paper attests to two categories of external and internal obstacles to entrepreneurs in the country. Some internal challenges point to obstacles and problems such as poor infrastructure in technology and network equipment, the security of personal data exchanges, improper infrastructure, including the speed of the internet and its bandwidth limit and lack of programming expertise. In the case of external barriers, this paper addresses the economic sanctions and restrictions that have been imposed on internet businesses.

In this study, the authors intend to identify the challenges of internet businesses in Iran and provide effective solutions for creating new value propositions resulting in rapid and sustainable economic growth.