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The Olympic Region of Seefeld is a popular winter but also a strong summer destination. Together with the city of Innsbruck, Seefeld hosted several Olympic mega-events and gained a strong reputation as an Olympic region, with a main focus on Nordic combination competitions. Seefeld’s strengths include the Nordic cross-country skiing slopes that provide the ideal basis for high-altitude trainings for top sports athletes. Since 2006 five municipalities have been represented by the DMO, which is managed by two CEOs. Individual and group behavior can be observed in the region. Seefeld’s destination network displays a sufficient density where a few key leading actors have come to symbolize the network nodes linking different stakeholder groups.

The purpose of this study was to apply social exchange and organizational support theories to examine the relationship between mid-level strategic enrollment managers’ perceptions of managerial coaching behaviors enacted by their senior managers and their own reported job engagement, as mediated by perceived organizational support (POS) within the US higher education context.

A quantitative survey-based half-longitudinal design, which used the latent marker variable technique, was conducted with a sponsoring professional organization in the strategic enrollment management (SEM) field in the USA. A total of 301 usable surveys were analyzed using structural equation modeling.

The results of this study indicate that SEM managers’ job engagement and the perceived managerial coaching behaviors provided to them by their senior managers were positively correlated, and that POS fully mediated this relationship. These findings highlight how coaching behaviors may allow managers to elicit positive emotional responses and, by fostering enhanced POS, ultimately enhance job engagement among their team members.

This study addresses several calls for research on managerial coaching, job engagement and POS in an under-examined higher education context within the human resource development field.

The above was the title of a paper presented by R. J. Bird, of “Shell” Research Ltd., Thornton Research Centre, at the Institute of Petroleum's Symposium on Analytical Methods held in London on 7th February, 1962.