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It is unattainable that entrepreneurs engage equivalent resources in public and private morality because of the limitation of resources. This study aims to conduct experiments to test how entrepreneurial deviation in morality affects legitimacy perception of consumers to entrepreneurs.

This study conducted secondary data analysis and experiment to test how entrepreneurial deviation in morality affects legitimacy perception of consumers to entrepreneurs.

The experimental results show that entrepreneurial deviation in morality negatively affects legitimacy perceptions of consumers to entrepreneurs. Specifically, when public moral is higher than private moral, consumers have negative perceptions of pragmatic legitimacy to entrepreneurs, because consumers perceive deviation behaviors disobey the norm “Li”. However, entrepreneurial private morality excels public morality, consumers have negative perceptions of social legitimacy to entrepreneurs because consumers perceive deviation behaviors disobey the norm “Qing”. Moreover, the authors examined entrepreneurial values moderate the effects of moral deviation and legitimacy perceptions.

This study expands the ethical marketing of entrepreneurs from the perspective of the deviation between public morality and private morality.

This paper aims to compare the Greek and Chinese rhetorical traditions and explore their influences on today’s business and marketing communication across relevant cultures. In particular, it uses the Aristotelian persuasive orientations as reference points to introduce the Chinese rhetoric, and interpret cultural differences in persuasion from a historical and sociocultural perspective. It has been found that Greek and Chinese rhetoric and persuasion were developed to meet the needs of the social and cultural environments and this rule still applies to today’s business communication. The logical approach has been emphasised in the English rhetorical tradition while both qing (emotional approach) and li (logical approach) are the focus of persuasion in the Chinese tradition. This difference is also the root of cultural differences in modern business communication. Findings from both English and Chinese texts and data are examined to substantiate our focal argument.

Previous studies on social influence and virtual product adoption have mainly taken users’ purchase behavior as a dichotomous variable (i.e. purchasing or not). Given the prevalence of competing versions (basic vs upgraded) of a virtual product in online communities, this paper investigated the differences in the effect of social influence on users’ adoption of basic and upgraded choices of a virtual product. It also examined how the effect varies with users’ social status and user-level network density.

A natural experiment was conducted in an online game community. Two competing versions (basic vs upgraded) of a virtual product were provided for in-game purchase while a random set of users selected from 897,765 players received the notification of their friends’ adoption information. A competing-risk model was used to test the hypotheses.

Social influence exerts a stronger positive effect on users’ adoption of the upgraded virtual product than of the basic virtual product. Middle-status users have the greatest (least) susceptibility to social influence in adopting the upgraded (basic) virtual product than low- and high-status users. User’s network density enhances the effect of social influence on adoption of both virtual products, even more for the upgraded one.

This research contributes to the social influence and product adoption literature by disentangling the different effects of social influence on basic and upgraded versions of a virtual product. It also identifies the boundary conditions that social influence works for each version of the virtual product.

This paper aims to understand the current development situation of scientific data management policy in China, analyze the content structure of the policy and provide a theoretical basis for the improvement and optimization of the policy system.

China's scientific data management policies were obtained through various channels such as searching government websites and policy and legal database, and 209 policies were finally identified as the sample for analysis after being screened and integrated. A three-dimensional framework was constructed based on the perspective of policy tools, combining stakeholder and lifecycle theories. And the content of policy texts was coded and quantitatively analyzed according to this framework.

China's scientific data management policies can be divided into four stages according to the time sequence: infancy, preliminary exploration, comprehensive promotion and key implementation. The policies use a combination of three types of policy tools: supply-side, environmental-side and demand-side, involving multiple stakeholders and covering all stages of the lifecycle. But policy tools and their application to stakeholders and lifecycle stages are imbalanced. The development of future scientific data management policy should strengthen the balance of policy tools, promote the participation of multiple subjects and focus on the supervision of the whole lifecycle.

This paper constructs a three-dimensional analytical framework and uses content analysis to quantitatively analyze scientific data management policy texts, extending the research perspective and research content in the field of scientific data management. The study identifies policy focuses and proposes several strategies that will help optimize the scientific data management policy.

The purpose of this paper is to optimize a new thin-walled cellular configurations with crashworthiness criteria, so as to improve the crashworthiness of components of a vehicle body.

ANSYS Parametric Design Language is used to create the parameterized models so that the design variables can be changed conveniently. Moreover, the surrogate technique, namely response surface method, is adopted for fitting objective and constraint functions. The factorial design and D-optimal criterion are employed to screen active parameters for constructing the response functions of the specific energy absorption and the peak crushing force. Finally, sequential quadratic programming-NLPQL is utilized to solve the design optimization problem of the new cellular configurations filled with multi-cell circular tubes under the axial crushing loading.

Two kinds of distribution modes of the cellular configurations are first investigated, which are in an orthogonal way and in a diamond fashion. After comparing the optimized configurations of the rectangular distribution with the annular distribution of the multi-cell fillers, it is found that the orthogonal way seems better in the aspects of crashworthiness than the diamond fashion.

The two new thin-walled cellular configuration are studied and optimized with the crashworthiness criteria. Study on the new cellular configurations is very valuable for improving the crashworthiness of components of a vehicle body. Meanwhile, the factorial design and the factor screening are adopted in the process of the crashworthiness optimization of the new thin-walled cellular configurations.

Gives a bibliographical review of the finite element methods (FEMs) applied for the linear and nonlinear, static and dynamic analyses of basic structural elements from the theoretical as well as practical points of view. The range of applications of FEMs in this area is wide and cannot be presented in a single paper; therefore aims to give the reader an encyclopaedic view on the subject. The bibliography at the end of the paper contains 2,025 references to papers, conference proceedings and theses/dissertations dealing with the analysis of beams, columns, rods, bars, cables, discs, blades, shafts, membranes, plates and shells that were published in 1992‐1995.

As an important product characteristic, maintainability is recognized as a highly significant factor in the economic success of engineering systems and products. Based on virtual reality technology, this paper aims to create an intuitive, immersive and interactive environment for product maintenance. In order to analyze and evaluate the product maintainability in a virtual maintenance environment, fuzzy comprehensive evaluation is used. At the early design stage, maintainability influencing factors are analyzed and the whole maintainability evaluation of the product is given by using fuzzy comprehensive evaluation method in virtual maintenance environment.

The paper provides a fuzzy comprehensive evaluation method for product maintainability evaluation in virtual environment.

Fuzzy comprehensive evaluation is used to evaluate product maintainability in virtual environment, and the application of virtual maintainability system is expanded.

According to maintainability requirement, the maintainability index set is built in this paper, and fuzzy comprehensive evaluation method is used to evaluate product maintainability in virtual maintenance environment at stage of early design.

The purpose of this paper is to understand the role Confucianism has in affecting domestic and foreign policy which is accomplished by looking at historical trends and contemporary developments and arguments posed by leading scholars. This paper finds that Confucianism has had a significant impact on current Chinese policy; however, it has been a selective application. In particular, the Chinese Government has focused on the traditional Confucian moral framework and the mandate to rule, which has allowed the Chinese Government to work toward further securing their right to rule and enhance a more assertive foreign policy abroad.

This study based on historical, theoretical and empirical discussions.

It is clear that Confucianism has had profound influence on Chinese politics and foreign policy. As rulers in the past of Chinese history, the Chinese Communist Party (CCP) has also utilized Confucianism to enhance nationalist sentiments among the people. Confucianism, therefore, has been served as the codifying ideology to further secure the CCP’s right to rule domestically, and to enhance a more assertive foreign policy abroad. With confidence, one can argue that Confucianism will continue to serve as a leading source of ideas in China for its effort to pursue modernization.

This paper focuses on the impact of Confucianism on Chinese politics and foreign policy. In the field of international relations and foreign policy analysis, it is well known that ideas are always critical to any changes of a country’s foreign policy. That is to say, a country’s politics and foreign policy would be heavily influenced not only by the changes of tide in contemporary world politics, but also heavily influenced by its traditional thinking and heritage. In this paper, the author will examine the influence of Confucianism on Chinese domestic politics and foreign policy. The analysis will cover recent arguments about the role of Confucianism from several leading contemporary thinkers. It will also make some brief comparisons between China and other East Asian societies, including Japan and Korea.

This paper aims to elucidate the geochemical characteristics of the hydrothermally altered rocks with gold mineralization and the elemental transfers in hydrothermal alteration hosted in alkaline complex in Hongshan area, Taihang Orogen, North China, and preliminarily discuss the relationship between the gold mineralization and the hydrothermal alteration.

Based on detailed field investigation, sampling and petrographical observation, major oxides and trace elements of nine rock samples are analyzed, and the method of mass balance equation is used in calculation of the elemental transfer.

Three alteration stages in the Hongshan area are identified, which are the early, main and late alterations. The early one is characteristic of extensive pyritization in the complex, which is related to the mantle-derived magmas and occurs before gold mineralization. The main one is characterized by developing a great deal of altered rock in fracture zones with the gain of many elements and the loss of a few elements. The late one is dominated by limonitization, that is limonite replacing the early pyrite or Fe₂O₃ replacing FeO in rocks. In the main alteration, the altered rocks obviously gain fluid component (LOI, i.e. loss on ignition) and elements such as V, As, Rb, Au, La, Ce and Nd and total rare earth elements (REEs). Elements such as K, Fe, Cu, Zn, Y, Mo, Sb, W, Re and U are gained in some altered rocks. Na and Sr are lost in all altered rocks, and Th and Bi are lost in some ones in the meantime. The following elements: Si, Mg, Mn, Ca, Li, Sc, Cr, Co, Ni, Zr, Ag, Ba and Hg show either gain or loss in different altered rocks. Au is notably enriched in the hydrothermal alteration. The elemental gain or loss in the altered rocks indicates that the main mineralization develops extensive de-alkalinization, local potassic metasomatism, silicification or desilicification.

Ant colony algorithm is widely used in recent years as a heuristic algorithm. It provides a new way to solve complicated combinatorial optimization problems. Having been enlightened by the behavior of ant colony's searching for food, positive feedback construction and distributed computing combined with certain heuristics are adopted in the algorithm, which makes it easier to find better solution. This paper introduces a series of ant colony algorithm and its improved algorithm of the basic principle, and discusses the ant colony algorithm application situation. Finally, several problems existing in the research and the development prospect of ACO are reviewed.