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The international women's movement has always focused on discrimination against women, but only in the past few decades have activists been focusing on violence against women, and within this framework, domestic violence. Global feminist activism found common ground in protecting women from physical, sexual, and emotional abuse. This framework traveled to Eastern Europe with the advent of regime changes there. In post-communist Europe, it took only a decade and a half for the Polish, Czech, Slovak, Hungarian, and Slovene governments to react to domestic and global pressures and establish new definitions and policies regarding domestic violence. However, the feminist NGOs’ definitions and policy recommendations met with limited success. Feminist-inspired norms, such as specific domestic violence courts and distancing ordinances, diffused to a mediocre level of half-hearted official responses in Central and Eastern Europe (CEE). This middle-of-the-road approach attempted to de-gender and thus to de-politicize feminists’ fundamental gender-sensitive claims. A norm diffusion to reach the middle ground took place through a complex set of interactions that involved various types of political actors ranging from international governmental organizations, such as the UN and the EU, governments, international and local NGOs. Analyzing the process of these multiple-level and manifold interactions sheds light on the partially deterritorialized nature of globalization. The development of norms and their difffnousion regarding domestic violence policy also inform us about how democratic processes, efforts to achieve gender equality, and the global context interact in CEE.

This paper asks how values and beliefs around gender influence social norms regarding masking. Specifically, the paper explores how the gendered meme “Karen” fits into social media discussions on support for and opposition to the wearing of masks to fight the spread of COVID-19.

The authors analyze tweets containing the hashtags #Masks4All and #NoMasks over a three-week period, using adjacent hashtag analysis to determine the terms most associated with Karen in the pro and anti-mask communities associated with these hashtags.

Anti-maskers reference Karen more often than pro-maskers, although she is presented in negative terms with gendered overtones by those on both sides of the masking debate.

The paper highlights how hypermasculinity rhetoric impedes social change that normalizes mask wearing.

Purpose – Using sexual harassment in Japan as a case, this research illustrates how local gender culture, particularly sexual harassment consciousness, has changed since initial local legal reform.

Design/methodology/approach – The historical analysis draws on national newspaper reporting of a fairly new concept of sexual harassment into a local society.

Findings – My findings suggest that Japanese actively engaged in, rather than rejected, the new social issue; their active response gave rise to social consciousness toward sekuhara especially and sex discrimination more generally. Broader and more inclusive definitions of sexual harassment appeared in Japan than the original international legal definitions. Local–international interactions effectively shaped such outcomes.

Originality/value – This is the first qualitative and quantitative analysis of the media's portrayals of sexual harassment in Japan.

This article aims to propose that increased guidance on the implementation of social marketing principles for sustainability issues can advance both implementation and empirical evaluation. The primary goal of this paper is to ignite further empirical investigation of social marketing for sustainability by first presenting benchmark criteria for one social marketing model – community-based social marketing (CBSM) – and second, applying this framework to the case study of musician Jack Johnson’s “All at Once” (AAO) campaign.

The research design is twofold. First, based on Doug McKenzie-Mohr’s CBSM model, a series of 21 benchmarks for assessing the key components of an effective CBSM initiative was developed. Second, this tool was applied to information gathered from Jack Johnson’s extensive outreach promoting AAO initiatives including reports, videos as well as interviews and in-person meetings with the Jack Johnson team.

Application of the benchmark criteria to the Jack Johnson case study showed that seven out of the 21 benchmarks were integrated into the AAO campaign; seven were partially integrated and seven were not integrated in the program’s design. In particular, the use of commitments, incentives, norms and social diffusion was clearly present as was a final evaluation of the full-scale implementation of the campaign.

The CBSM benchmarks are meant as a starting point to further assess and compare the effectiveness of CBSM initiatives. Further research should be done to explore how criteria should be weighted and which of the 21 principles need to be present in the design and implementation of an effective CBSM program.

This paper aims to examines the trade-offs that Small Island Developing States (SIDS) must make in navigating an inappropriate elite-driven global anti-money laundering anti-money laundering/countering the financing of terrorism (AML-CFT) order. This paper examines the case of Samoa, an under-researched Pacific Island nation. It is hoped that this paper will have a wider resonance for policymakers from other developing nations facing similar challenges.

It draws on the latest Samoan domestic source material and Asia/Pacific Group on Money Laundering Mutual Evaluation Reports to highlight the difficult balancing act that SIDS face in complying with complex global norms within their limited regulatory capacity and competing development priorities of financial inclusion and affordable remittance flows.

Samoa and other SIDS in balancing the existential risks of “blacklisting” with the significant regulatory opportunity costs of compliance undertake an expensive form of AML-CFT window-dressing. Policymakers need to be more sensitive to the needs and regulatory opportunity costs of small jurisdictions, particularly when questions about the effectiveness of the AML-CFT remain open.

The author notes Samoa’s offshore center’s role in raising its risk profile. However, owing to this paper's limited scope offshore center (OFCs) will not be explored in depth. Further research is needed in this area.

There is a dearth of contemporary academic research into AML-CFT regulation in the South Pacific and Samoa specifically. This paper presents through its Samoan case study insights into the cost-benefit calculations that small jurisdictions must make in seeking to comply with elite global AML-CFT norms vis-à-vis competing policy goals such as financial inclusion and ready access to remittance flows.

This study aims to determine preference and concerns regarding tap vs bottled water and recommendations to increase tap water use in a US Midwest university. The authors propose interventions to increase tap water use based on survey results.

The authors conducted an online survey of the community of a regional comprehensive university in the St. Louis metro-east region (Illinois, USA). They analyzed 781 responses using mixed methods, and developed recommendations based on community-based social marketing principles.

Black respondents reported higher bottled water use than White respondents. Undergraduate students reported higher bottled water use than faculty or staff. Most respondents were concerned about cost and environmental impact for bottled water and taste and water quality for tap water. Chemical and safety concerns were specific and location-focused for tap water only. Concerns were similar to Safe Drinking Water Act mandated public information, such as prior reports of lead (Pb) in campus drinking water. Tap water taste concerns may relate to proximity to the water treatment plant, resulting in high residual chlorine levels. To increase tap water use in this community, the authors recommend persuasive information campaigns, improvements to infrastructure and distribution that increase tap water convenience, more transparent public reporting on tap water lead levels, management of residual chlorine levels, and establishment of institutional norms favoring tap water over bottled water.

The authors evaluate barriers to drinking tap water across multiple environmental and social systems. The methods used in this study combine mixed methods analysis and community-based social marketing. The findings integrate respondent demographics and concerns, local water quality, local and national contamination events, campus-specific sustainability initiatives and barriers, and national drinking water regulations.

Realising the sustainable development goals (SDGs) will require substantial efforts from both governments, businesses, civil society and academic researchers. This paper aims to discuss the contributions that the international business (IB) discipline can make to promoting the SDGs.

The paper is conceptual.

The authors argue that IB can contribute to promoting the SDGs, given IB’s expertise on the multinational enterprise (MNE) and knowledge that is relevant to the international dimensions that most SDGs have. However, paradigmatic features of IB such as a focus on firm-level financial performance and on the MNE as an organisation, and dominance of quantitative methods, may presently restrict the discipline’s contributions to the SDGs.

The authors present a set of recommendations for IB research on the SDGs, many of which imply an extension of the boundaries of the current IB paradigm.

Bloggers often create digital content. Diffusion of the creative articles can make many bloggers or readers visit blog platforms. Restated, diffusion of the creative articles can assist blog service providers (BSPs) to retain bloggers and attract new bloggers. Thus, the research is conducted on creative article diffusion on blogs based on innovation diffusion theory and social network theory. The paper aims to discuss this issue.

In this study, an information system was used to collect 250 creative articles and social network data of these creative articles. Validity of the specific study hypotheses is tested by using multi-regression analysis.

Analytical results indicate both observability and network density positively affect creative article diffusion, and ties-strength negatively affects creative article diffusion.

Since the interpersonal interactive mechanism of blogs differs from that of social network websites, bloggers establish different social networks which may influence innovation diffusion. However, different websites may have different interpersonal interactive mechanisms. Therefore, the results of this study should not be over-generalized.

For diffusing information, BSPs may focus on blog articles with trackback rate below 10 percent among the friends-bloggers network and advertise these articles to make their trackback rate increase to 10-20 percent to reach the self-sustaining status. This strategy ensures the largest payoff from creative article diffusion.

This study contributes to the knowledge of social network and innovation diffusion on blog website and develops a model explaining how antecedents influence creative article diffusion.

Diffusion (spread in usage) of knowledge management systems (KMSs) depends on a number of factors. Among them perceptions of KMS, including perceived usefulness/benefits, perceived user‐friendliness, perceived voluntary use and subject norms are significant factors. This paper aims to investigate the factors impacting the diffusion (spread and sustained use) of KMSs.

This paper first presents an integrated model of the diffusion of KMSs arising from a comprehensive literature review and qualitative field study. An empirical pilot study was then undertaken to test the model through a questionnaire‐based survey.

The pilot study had some interesting findings – results similar to those found in the literature – which are presented in detail.

This paper contributes to the information on KMS by providing results from an empirical pilot study and suggesting future research directions.