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The growing professionalization of Malaysian industry over the past three decades, and the need for skilled business talent, have led to an increased demand for business education. This paper aims to examine how institutions in Malaysia have responded to this need.

This is a case study that synthesizes and organizes institutional experiences in delivering business education in Malaysia.

Malaysian academic institutions have responded to the demand for business education through a process modeled by the authors as a “cycle of business education” (CBE). The authors discuss institutional developments and competitive marketing strategies directed toward target markets during the five stages of the CBE.

The Malaysian experience in meeting business education needs can provide valuable guidance to educators and policy makers, among others, in developing countries engaged in similar initiatives. These countries can benefit from understanding more about institutional practices as well as from the problems that surfaced during the Malaysian CBE.

The paper makes an original contribution first by delineating and discussing the five stages of the cycle of business education (CBE), including institutional developments. Next it systematically articulates various components of the marketing strategies institutions use to deliver business education. Finally, recommendations are offered to improve the institutional provision and marketing of business education.

The purpose of this study is to investigate the effect of Malaysian public universities’ service quality on international student satisfaction, institutional image and loyalty.

A total number of 400 questionnaires were distributed to international students, selected using convenience sampling technique, at three public Malaysian university campuses in Kuala Lumpur. Of this, 241 were deemed fit for analysis (60 per cent response rate). Partial Least Squares Structural Equation Modeling was used to analyze the collected data, assess the model and test hypotheses.

The findings show that all the five dimensions of higher education service quality influence student satisfaction which in turn influences institutional image, and together, they influence student loyalty.

There are a number of limitations associated with this study. First, the findings of the study are based on data from international students at only three Malaysian public university campuses. Second, this study focuses on a relatively small sample of international students. Besides, this study uses HEdPERF to assess higher education service quality which might exclude some factors that may influence international student satisfaction. On the other hand, it highlights a number of implications for the management of Malaysian universities.

This study validates the HEdPERF scale in the context of Malaysian public universities with regard to the perceptions of international students. Furthermore, this study extends the HEdPERF scale and examines its effects on student satisfaction, institutional image and loyalty.

The purpose of this paper is to investigate, in general, what are the contemporary external influences that have been dominant in Malaysian universities and what are the major local traditional practices that are also found in these universities.

From the literature review, the paper proposes a conceptual framework to explore hybridity in governance and management, programs and curriculum, teaching and learning, and research and service.

Using the conceptual framework, the paper discusses the Malaysian higher education in terms of Western influence and indigenization of Western models, the background context of Islamic universities and seven possible hybridities compiled from anecdotal evidences.

The conceptual framework and possible hybridities identified in the paper serve to provide the guide to a more systemic empirical investigation to examine the characteristics of Malaysian universities emerging from the interaction between external influence and local cultures. The Malaysian case also potentially contribute in exploring the question, “Are Asian universities different from Western universities?”.

In recent times, many universities have been pressured to become heavily involved in university branding. The purpose of this paper is to investigate students’ perceptions of different international universities (brands) in terms of important university attributes, including the country in which the university’s main campus is located and educational programs are designed (COD) and the method by which the educational services are distributed internationally (DM).

Using a conjoint simulation procedure, this paper predicts the impact that university attributes have on Malaysian and Chinese students’ preferences for international universities.

The results suggest that, although COD and DM are important factors, the extent to which these factors dominate student preference differs significantly across students according to nationality.

The simulation suggests how international universities can improve their branding strategies, and highlights the need to understand students’ preferences when developing marketing strategies.

Past research has compared the importance of university attributes across countries from the perspective of students, but failed to assess this issue in the light of existing university brands (at an institutional or country level). Such knowledge can provide an indication of student preferences and competitive performance, which are of great interest to education marketers. The present study predicts the impact of various university attributes on Malaysian and Chinese students’ preferences for specific international universities (brands) in four different countries, and changes in preference that occur when the style of delivery or course suitability is altered.

This study seeks to propose the implementation strategies for energy sustainability on a Malaysian university campus.

The paper describes five proposed implementation strategies for Malaysian Universities to contribute to a sustainable energy future and to realise a sustainable university, namely: gaining top management commitment, raising energy awareness, providing energy education, developing energy conservation behaviour and developing a sustainable campus implementation blueprint.

Over the years, numerous global energy issues have been identified, which include fluctuation of world energy prices, uncertainty of future energy supplies and environmental degradation. All these problems are threatening global movement towards a sustainable energy future. Immediate action should be taken by everyone in order to secure a sustainable energy future for the next generation. Malaysian universities, which are composed of hundreds of building blocks equipped with massive facilities, present enormous opportunities to contribute to a sustainable energy future, through reduction of their overall energy consumption.

The proposed implementation strategies are set in the Malaysian context. These strategies detail the crucial aspect towards an energy efficient campus especially in Malaysian universities. It is recommended in future studies to benchmark other countries in this research.

The study provides an overview of the important strategies for energy sustainability on a Malaysian university campus.

Malaysian public and private universities have faced unprecedented challenges due to multiple government policies in the short and medium term – coupled with economic uncertainty, budget cuts, and the entrepreneurial university (EU) agenda. This pressure is aimed to both public and private universities in accordance with the third mission of the Malaysian Education Development Plan 2015–2025 and ranking agencies by effectively engaging with the community and business, generating income in the process of tackling fundraising. The purpose of this study is to fill that gap by exploring the perspectives of those who are part of the Entrepreneurship Architecture implementation, as intermediaries of knowledge exchange and the impact of interaction by embedding Artificial Intelligence (AI) in achieving the mission of Entrepreneurship University by the government. Therefore, the main objective of this study is to develop a new model for internal parties in public universities as a guide for policy development and strategies to achieve the EU agenda. The Entrepreneurship Architecture Model will be used to identify the existing determinants, the AI infrastructure, and how the demographic factors, e.g., staff and related universities, support the model.

The paper aims to identify the emerging themes on the challenges faced by the Malaysian private higher learning institutions (HLIs) in the provision of providing quality education.

Semi-structured interviews were purposively conducted with 29 of the Malaysian private HLI internal and external stakeholders ranging from the relevant personnel of the institutions (the quality director, administrators and senior academics), regulatory agencies, prospective employer, students and parents. Thematic analysis was then applied to analyze the participants’ responses in determining and clarifying the challenges faced by the Malaysian private HLIs in the issue of providing quality education.

Eight overarching themes were identified, namely, Academics, Facilities, Students, Programs and curriculum, Competition, Accreditation, Finance and Research. Academics represent the most frequent challenge raised by the participants, whereas Research emerged as the least mentioned challenge during the interview sessions.

The present paper focused solely on Malaysian private HLIs, and thus, the findings may not be applicable to the foreign private HLIs that are operating in Malaysia as well as to the public HLIs.

The findings are expected to provide valuable guidelines to the Malaysian Private HLIs in areas where resources need to be critically disbursed. To the regulatory agencies and policy-makers, the findings could enlighten them on the difficulties faced by these privately funded institutions so that further policies can be designed and implemented to assist these institutions in their operations and long-term survival.

The purpose of this paper is, first, to examine student perspectives of their university experience in terms of the soft employability skills they develop; second, how prepared those students feel for the future employment market and finally investigate whether there are differences in perceptions between Chinese and Malaysian students given their different educational experience.

In this study, 361 predominantly Chinese undergraduate students at two universities, one in China and the other in Malaysia completed the 15-item Goldsmiths soft skills inventory using an online survey.

The results, analysed using factor analysis and confirmatory factor analysis, indicated that the university curriculum develops student soft skills, particularly in the Malaysian university and supports the relationship between soft skill and student preparedness for employment. The results also indicate that compared with the respondents from the Chinese university, the Malaysian university respondents were more likely to be positive to statements concerning their respective university’s ability to develop their soft skills.

Such findings have implications for education providers and business in that it is important for universities to embed soft skills into the curriculum in order to develop graduate work readiness.

What this research contributes is not only consolidation of existing research in the contemporary context of a disruptive jobs market, it takes research forward through analysing student perceptions from two universities, one in Malaysia and the other in China, of the skills they develop at university and the importance of soft skills to them and their perceptions of future employment and employability. Such research will provide insight, in particular, into the role of education providers, the phenomena of underemployment among graduates in China, and be of practical significance to employers and their perception that graduates lack the necessary soft skills for the workplace (Anonymous, 2017a; Stapleton, 2017; British Council, 2015; Chan, 2015).

The purpose of this paper is to examine the policies and practices of internationalisation of higher education in Malaysia, and to specifically explore how Sustainable Development Goals are translated into policies and practices.

This paper takes a chronological and historical approach to examine policies and practices on internationalisation of higher education in Malaysia. This includes identifying patterns, trends and shifts on internationalisation at the system and institutional levels.

At the system level, Malaysia has transformed from a sending to receiving country, from being an aid recipient to an equal partner, and from a host to a provider. At the institutional level, internationalisation transforms from a fad to a norm, and from having unilateral collaboration to setting up multinational collaborations with international partners. Equally important, the paper discusses the role of internationalisation to address the global Sustainable Development Goals, and identify policy gaps at the national level and the de facto practices of Sustainable Development Goals at the institutional level.

This paper charts the changes of internationalisation of higher education in Malaysia, and importantly, shows gaps to incorporate the global Sustainable Development Goals and to relate this global agenda to the internationalisation of higher education.