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Based on the tricomponent attitude model, a research model is developed to investigate the factors that influence users’ use intentions regarding broadband television. These factors are divided into vendor’s service and personal psychology perspectives. The paper aims to discuss these issues.

The research sample consisted of 631 respondents with experience in using broadband television. This study adopted structural equation modeling to test the proposed model.

The results show that the structural model has a good fit and indicates that perceived system quality, perceived content quality, customization, perceived ease of use, and perceived risk directly influence users’ opinions toward broadband television and indirectly affect their continuance intention to use through attitude to use.

From a managerial standpoint, this study can assist internet protocol television (IPTV) service providers in understanding the critical determinants that influence consumers’ continuance intention to use IPTV.

This study contributes to the understanding of consumers’ continuance intention to use IPTV by introducing customers’ perspectives for vendor’s service factors (perceived system quality, perceived content quality, customization, and perceived ease of use) to current theoretical models. From a personal psychology perspective, this study provides sound evidence that the determinants of perceived price level and perceived risk are critical factors that affect consumers’ attitude to use and continuance intention to use of broadband televisions.

This study aims to investigate customers’ churning out of Internet Protocol Television (IPTV) service, one of the most prevalent forms of IT convergence.

Based on the review of current literature, a research model is introduced to depict the effects of select independent variables on customer churning behavior. First of all, the two groups are compared in terms of predictor variables, including switching barriers, voice of customer (VOC), membership period and degree of contents usage. Then, a curvilinear regression was applied to understand the association relationship between the level of IPTV contents usage and variables of switching barriers, VOC and membership period. Third, a logit regression was performed to predict customer churning through the variables of switching barriers, VOC, membership period and level of IPTV contents usage.

Through the empirical analysis, this study analyzed the factors affecting customer churning behavior of IPTV service providers based on switching barriers, VOC and contents usage.

Although several studies on IPTV have been undertaken globally, they have largely depended on self-reporting surveys to examine dynamics between antecedent variables and IPTV performance in terms of customer satisfaction, usage intension and customer retention. This empirical study is performed to understand influential factors of IPTV service defection through the weblog analysis of 3,906 service users, who represented both service defectors and non-defectors during a specific month.

The purpose of this paper is to examine how user-perceived video quality, measured by computer assisted web survey, interacts with content richness (CR) and interactivity (IA). It also analyzes how those internet protocol television (IPTV) idiosyncrasies impacts audience perceptions (perceived usefulness (PU) and perceived resistance (PR)) and actual subscriptions.

A computer assisted web survey was administered in Korea to collect data. A structural equation model and Z-test analyses were conducted to address the research hypotheses.

User-perceived video quality influences audience perceptions (PU and PR) through interaction with CR and IA. Subscriber perceptions have a causal relationship with IPTV subscriptions.

Balanced improvement of the IPTV value chain, from content to technical (platform, network, and terminal) perspectives, are necessary for IPTV diffusion. Also, IPTV providers should establish the diffusion strategies, minimizing the user-perceived restrictiveness as well as maximizing the PU.

This study shows computer assisted assessment of video quality can be applied to behavior science. The research model suggests PR, which has been relatively unnoticed is included in existing technology acceptance theories. The introduced antecedents of IPTV subscriptions can be referred to as key performance indicators regarding new media adoption studies.

This paper aims to focus on the interplay between the market of contents and telecom operators. Traditional telecom operators are vulnerable to the new markets and services that appear as a consequence of accessibility to the Internet and, in particular, in the face of over-the-top content as Netflix.

The authors build a conceptual framework to analyze the response strategies by telecom operators in the context of an evolving TV technology.

They argue that the technology that enabled bundling of services was the entry door of telecom operators to the content market and that, nowadays, online TV may be their exit door if they do not display innovative strategies to remain in this market.

This is the first paper exploring the interplay between the market of contents and telecom operators with a focus in countries from Latin America.

The purpose of this study is to propose a systematic method for the diffusion of forecasting technology in the pre‐launch stage.

The authors designed survey question items that are familiar to interviewees as well as algebraically transformable into the parameters of a logistic diffusion model. In addition, they developed a procedure that reduces inconsistency in interviewee responses, removes outliers, and verifies conformability, in order to reduce the error and yield robust estimation results.

The results show that the authors' method performed better in the empirical cases of digital media broadcasting and internet protocol television in terms of sum of squared error compared with an existing survey‐based method, a regression method, and the guessing‐by‐analogy method. Specifically, the authors' method can reduce the error by using the conformability and outlier tests, while the consistency factor contributes to determining the final estimate with personal estimates.

The procedure proposed in this study is confined to the presented logistic model. Future research should aim to extend its application to other representative diffusion models such as the Bass model and the Gompertz model.

The authors' method provides a better quality of forecasting for innovative new products and services compared with the guessing‐by‐analogy method, and it contributes to managerial decisions such as those in production planning.

The authors introduce the concepts of conformability and consistency in order to reduce the error from personal biases and mistakes. Based on these concepts, they develop a procedure to yield robust estimation results with less error.

The purpose of this paper is to investigate the aims of IPTV‐based public services in Korea.

This is a case study written based on the results of a government research project that the authors participated in.

Korea's IPTV promotion policies are driven with a strong force. Focusing on public as well as industrial benefits, the Korean government decided to provide public services through IPTV. For example, the Korean government introduced a plan called “tailored IPTV education services” to expand education services through IPTV. The study of this case is expected to provide implications about new public services under the ubiquitous environment that combines broadcasting and communication.

IPTV‐based public services are currently in trial phase. Therefore, additional research is necessary to analyze the effectiveness of services after a commercial launch.

This case serves as a reference for other countries that are pursuing public interests through the new media.

This is the first study that looks into the effects of IPTV‐based public services.

TV changes in several disciplines concurrently: from analogue to digital, from scheduled broadcasts to on‐demand TV on the internet, from a lean‐back (passive) to a lean‐forward (active) media, from straight watching to the consumption of content connected to additional services, from the sole TV viewer to the viewer being part in social networks and communities regarding to the TV content, etc. The purpose of this paper is to demonstrate the adaptation of design and realization of TV program formats to the changes that happen to television. In addition, the paper would like find out how to support the design of interactions, dynamic narrations and content types as well as the role of the internet within these processes and this application area.

Currently, there exist many approaches towards the development of social, collaborative, and interactive TV program formats and systems. Within the scope of this paper, the authors present latest case studies and example program formats for each case. The paper examines them concerning their interaction possibilities and architecture as well as the influence and utilization of the web. Finally, the paper provides a simple categorization according to the narration character, content, and interactivity types of the listed TV program formats.

Caused by the collaborative and interactive characteristic of the web, a big influence of the web concerning the hardware‐ and content‐sided development of TV is discovered. Nevertheless, the web's potential is absolutely not exploited in this area, neither to give more dynamic to the narration, nor to appreciate the content type or the interactivity. Finally, the paper identifies a high effort, occurrence and development in the interactivity, in contrary to the narration characteristic and content types.

Only one representative, example TV program format enabling interactions by the viewer for each case in the paper, has been chosen. The authors make no claim to be complete, in covering all genres, possibilities of interaction or TV program formats existing for the field of interactive/social/collaborative TV.

This paper presents an extension of a previous paper presented at the MoMM2009.

The purpose of this paper is to explore the South Korean government's policy objectives for the Broadband Convergence Network (BcN).

This paper integrates two primary approaches. The first is documentary research and analysis of primary policy texts relating to the evolution of South Korea's Broadband Convergence Network (BcN) from 2004 to 2007. The second approach involves field interviews of key informants who are familiar with the policy agenda of the BcN in South Korea.

This paper's findings on the policy agenda of the BcN are intended to be useful for executives in the private sector, officials in government and academics in university settings who are interested in drawing insights from Korean experience to inform their own work.

The BcN's mix of private and public sector stakeholders may have implications for incipient projects in terms of how to structure regulatory oversight for similar initiatives and how to determine the optimal level of government participation in similar broadband and new media infrastructures. This study serves as a first step for academic inquiry into the policy implications of the BcN.

This paper advances the existing research on broadband policy in South Korea by providing one of the only scholarly research studies to address the BcN. Even though the existing research base addresses broadband in South Korea, this is one of the few studies that specifically examines the BcN infrastructure project. As a result this paper offers a unique and distinct analysis of the policy agenda for the BcN and examines the institutional underpinnings of this particular infrastructure project which has not been adequately covered in the existing literature.

The purpose of this paper is to understand the use of the personal video recorder (PVR) in the home and the impact on TV advertising exposure.

A video ethnographic study of 22 participants in eight homes with PVRs.

Use of the PVR differed widely between and within homes but of the 22 individuals, 21 used the PVR – if at all, as a backup when there was nothing on that they wanted to watch live. Consequently, of 3,480 individual opportunities to see commercials during the study, Only 30 per cent were time‐shifted and 70 per cent viewed live. Even for the 30 per cent of commercials that were time‐shifted, there was variable but significant ad exposure. This paper suggests that in combination with other, complementary studies, the impact of PVRs on advertising exposure will be limited.

Many respondents perceived themselves as using the PVR much more than they actually did and claimed to have zero exposure to commercials when they watched time‐shifted programmes. In line with previous research, this shows that claimed behaviour is not reliable and it is important to observe actual behaviour in the natural context in order to understand future use of technology. As with all qualitative research the main limitation of this study is the small sample size. In practice, however, the results were very consistent with comparable results from the two main quantitative sources BARB and the Sky + panel. What our methodology provides, which quantitative methods cannot, is breadth and richness of insight into actual consumer behaviour in a natural context. The two methods are consistent and complementary. Further research could be improved if it was longitudinal and focused on the motivations to use and value of use of PVR and other emerging technologies, e.g. video on demand, internet protocol television and mobile TV.

The paper highlights the necessity of observing actual behaviour in order to gain an accurate understanding of the impact of new technologies on behaviour.

The paper aims to identify issues in broadcasting and telecommunications regulation and law arising from technological convergence and to suggest a new framework for an integrated approach to policy and regulation.

A set of South African laws, regulations, bills and policy papers is reviewed to establish to what extent they promote, or at least adapt to, technological convergence using three tests: technological neutrality, integration of policy processes and a “level playing field” for competition.

It is suggested that current law and regulation fails to meet the South African Government's stated aim of promoting convergence. It is suggested that a reason for this may be the difference in the public interest “rationales” for broadcasting and telecommunications regulation, with the former being largely social and political and the latter largely economic. A new paradigm based on the constitutional principle of freedom of expression is suggested as providing a means of establishing a neutral public interest framework for developing and adapting regulation under conditions of technological convergence.

The research methodology is qualitative. Further research on the economic, social and political welfare costs of regulatory failures to adapt to convergence may be helpful in informing policy, legal and regulatory debates in the future.

This paper suggests a new rights‐based means of direct comparison of public interest costs and benefits across broadcasting and telecommunications using a principle that is present in the South African constitution as well as in international law.