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The present study aimed to explore the applicability of theory of planned behavior in construction of eco-friendly houses.

Study utilized cross-sectional correlational research design, collected data from 269 adult house owners of Kerala, India, with the help of a self-report measures namely, attitude towards eco-friendly house construction, subjective norm, perceived behavioral control, behavioral intention to build eco-friendly houses, check list of eco-friendly house and socio-demographic data sheet. Descriptive statistics, Karl Pearson product moment correlation, confirmatory factor analysis and mediation analysis with the help of AMOS were used to describe the distribution of study variables and to test the research hypotheses and proposed model.

Study revealed that behavioral intention to build eco-friendly house was the immediate and strongest predictor of actual behavior of constructing an eco-friendly house. Behavioral intention mediated the relationship of attitudinal variables, normative variables and control variables with the behavior of constructing eco-friendly houses.

The results vouched the applicability of theory of planned behavior as a comprehensive model in explaining the behavior of eco-friendly house construction.

Results of the study iterates the utility of attitudinal, normative and control factors in enhancing the choice of constructing eco-friendly houses. The results can be applied to develop a marketing tool to enhance the behavior of choosing or constructing eco-friendly houses in the population.

Role of conventional concrete construction in climate crisis is unquestioned, and adopting eco-friendly architecture is a potential solution to the impending doom of climate crisis. Behavioral changes play a significant role in the success of global actions to curb the climate crisis. Present study discusses the role of psychological variables in constructing eco-friendly houses.

The urgency to address climate change and its devastating consequences has never been more pressing. As societies become increasingly aware of the detrimental impact of traditional housing on the planet, there is a growing demand for eco-friendly housing solutions that prioritize energy efficiency, resource conservation and reduced carbon emissions. Therefore, this study aims to investigate the factors that influence customers’ priority toward eco-friendly house purchasing intention.

This study collected 386 data using a quantitative research strategy and purposive sampling method. This study uses a hybrid analysis technique using partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) approaches to identify the influencing factors.

The PLS-SEM analysis found that attitude toward the eco-friendly house, subjective norms, performance expectancy, environmental knowledge and environmental sensitivity have a positive influence on eco-friendly house purchasing intention. However, perceived behavioral control and willingness to pay were found to have insignificant effect on customers’ intention to purchase eco-friendly houses. The fsQCA results further revealed complex causal relationships between the influencing factors.

This research will not only contribute to academic knowledge but also provide practical guidance to real estate developers, policymakers and individuals looking to make environmentally responsible choices. By understanding the factors that influence consumers’ intentions to purchase eco-friendly houses, we can pave the way for a more sustainable and resilient future.

This study has used a hybrid analysis technique, combining PLS-SEM and fsQCA, to enhance the predictive accuracy of eco-friendly house purchase intentions among individuals residing in densely populated and highly polluted developing countries, such as Bangladesh.

The purpose of this paper is to combine the theory of planned behavior variables with norm activation model to predict the behavioral intention to build eco-friendly houses among adult house owners of Kerala. It was hypothesized that the moral obligation will mediate the relationship of both attitude and subjective norm toward the intention to build eco-friendly houses.

Data were collected from 269 adult house owners from Kerala with the help of structured questionnaires. Attitude toward eco-friendly houses was measured using semantic differential scale, subjective norm was measured using items adapted from Ajzen and Jansson and Dorrepaal, personal norm was measured using 7 items adapted from Jansson and Dorrepaal and behavioral intention to build eco-friendly house was measured using 14-item measures which probed the various characteristics of eco-friendly buildings. Data were analyzed using mediation analysis with the help of PROCESS macro plug-in of IBM SPSS.

The study revealed that the relationship between subjective norm and behavioral intention to construct eco-friendly houses was fully mediated by personal norm, and the relationship between attitude and behavioral intention was partially mediated by personal norm.

Eco-friendly houses or sustainable architecture is the requirement of the time. Psychology can play a major role in increasing the choice to opt an eco-friendly alternative. The present study tries to develop a green marketing strategy by understanding the influential psychological variables. The study points to the importance of personal moral obligation of the people in the choice of the eco-friendly houses. The study is limited in itself because it failed to consider any situational factors that may be influential in the intention to build an eco-friendly house.

Considering the immediacy and potency of global climate change and the role green architecture can play to reduce the impact of the blow, eco-friendly architecture is inevitable. Many psychological studies have been instrumental in shaping and changing individual behaviors. Considering these facts the present study aims to identify the role of psychological variables in determining the intention to build eco-friendly houses. This study will help in identifying the relevant personal variables that can promote eco-friendly construction.

The purpose of this paper is to investigate whether consumers in Hong Kong's private housing market are willing to pay more for new apartment units with an eco‐label.

Green or sustainable housing has recently become a new orthodoxy in the field of architecture. Governments commonly use legislation or subsidies to promote green housing. However, eco‐friendly housing provision can become autonomous without any state intervention if the consumers are willing to pay more for housing of better environmental performance. In this light, this study explores Hong Kong resident's willingness‐to‐pay (WTP) for eco‐labelled housing based on the findings of a face‐to‐face questionnaire survey. Besides, the determinants of the WTP are identified using logistic regression modelling.

Less than half of the 231 respondents were willing to pay more for a new eco‐labelled apartment unit. The number of “willing” respondents dropped significantly with the label grade which signified the level of environmental performance of a property. Moreover, the decision about WTP was contingent mainly on the respondents’ household income and environmental attitude.

The findings of this study can offer valuable insights for the house‐building industry and policy makers into how to promote a more sustainable built environment in Hong Kong.

Nearly all previous research on green building consumerism focussed on commercial buildings and houses. As a preliminary study, this research extends the body of knowledge by exploring the WTP for eco‐labelled apartments.

The purpose of this paper is to investigate millennials’ purchase behaviours towards green housing in India. This paper also examines the mediating effect of purchase intention between determinants of buying green housing and purchase behaviour in the real estate industry.

A cross-sectional research design was applied to collect data from 393 rural and 388 urban millennials. This study used “partial least squares structural equation modelling” to verify the framed hypotheses.

The outcomes indicate that attitude, environmental concern and green trust substantially influence the purchase intention and purchase behaviour towards green housing in rural and urban studies. However, perceived risk has an insignificant effect on purchase intention and purchase behaviour towards green housing in both studies. Likewise, innovativeness insignificantly impacts the purchase intention in study rural while substantially impacting the purchase behaviour in both studies. Additionally, a favourable relationship between purchase intention and purchase behaviour towards green housing in both rural and urban contexts.

This study provides fruitful evidence for practitioners, marketers and academicians about the drivers of purchase behaviour toward green housing. The results of this study also enable regulatory bodies to design appropriate strategies and tactics to foster the sustainable growth of nations.

This paper is a preliminary attempt to explore the decision to buy green housing in India. Furthermore, the authors targeted a specific age group, especially millennials, to gain a valuable understanding of how different factors affect green housing decisions in different areas, that is, rural and urban areas.

The advent of the COVID-19 pandemic brought various and radical changes at the worldwide level. Globally, severe preventive measures were imposed to respond to the crisis such as lockdowns which forced the people to quarantine themselves inside their houses for longer periods. This issue stressed the crucial role of healthy houses in providing the various needs of residents during crises.

This study methodology adopted both inductive approach and a Study Application Model to define the Healthy House Criteria and fulfill the study objectives. Under the inductive approach a holistic literature review was undertaken while the Study Application Model implied defining the conception of the overall Criteria of the Healthy House's interior design under the COVID-19.

The finding of the study showed some areas needed to improve current healthy house's criteria in terms of its interior design that may be used to cope with potential crises such as the COVID-19. Based on the revealed findings, the researcher suggested a conceptual framework for healthy house's criteria and further research areas.

The current research may provide applicable framework for both interior designers and households in terms of how to design and implement a healthy house, which is valid to accommodate residents during potential crises such as the COVID-19.

This comparative research examines the factors influencing individuals' purchase intention toward green housing. By examining these factors, this study provides fruitful insights into the purchase intentions and behaviors for greenhouses among individuals of different age groups in India.

Data were gathered from Generation (Gen) X (313) and Generation (Gen) Y (297) using self-administered questionnaires. The “partial least squares structural equation modeling” was used to test the hypotheses.

The outcome shows that attitude and green trust substantially impact the green purchase intention of Gen X and Y. More specifically, environmental knowledge insignificantly influences the green purchase intention of Gen X while significantly influencing Gen Y. However, perceived risk insignificantly affects the purchase intention of both Gen X and Y. Consequently, green purchase intention substantially impacts the green purchase behavior in both studies.

This research focuses primarily on India; future research may be conducted in different geographical contexts. This study could also be extended to all age groups individuals.

The findings of this article facilitate policymakers, real estate developers and professional bodies in formulating strategies for sustainable nations in the future.

The current article is the initial empirical attempt to examine the home-buying decisions of individuals in India. Moreover, the role of Generation X and Generation Y in green housing purchase decisions will provide fruitful insights into how different age groups impact the decision-making process of green housing.

In 2004, the United Nations Environment Programme (UNEP) in Bangkok, Thailand, and UN-HABITAT collaborated on an eco-housing project in the Asian region (UNEP, 2010). The aim was to promote eco-housing as a key disaster preventive measure in the Asia-Pacific region. Eco-housing is an evolving concept that applies sustainability principles into the entire lifecycle of a housing project: from design, through construction and maintenance to the “end of life” activities. The concept applies environmentally friendly and sustainable approaches to the design, site assessment, material selection, energy management, water management, and waste management to the household and community level. The project addressed four key areas: (1) knowledge building, (2) educational initiative, (3) networking, and (4) implementation. The eco-housing project involved countries such as Australia, China, India, Indonesia, Thailand, and Sri Lanka. It was implemented in the 2004 tsunami-affected areas in Banda Aceh and Calang, Indonesia. As part of the tsunami recovery projects, an “eco-village” was established in Lagoswatta, located in the Kalutara district near Colombo in Sri Lanka. It was supported by Sarvodaya, one of the local NGOs. UNEP and UN-HABITAT initiated the eco-housing project in 2004 to build capacity and to increase awareness on this issue. A Regional Expert Group on eco-housing was established to provide technical input and train national architects on this concept. This study was focused on the eco-village project in disaster recovery from the Indian Ocean Tsunami in 2004. In particular, it focused on the case study in Sri Lanka: “The project has implemented passive cooling techniques, solar panels on houses, segregation of waste, composting of bio-degradable waste, recycling of inorganic waste, sub-terra system for recycling waste water, and roof top water harvesting. Site layout and landscaping has been done to minimize disturbances to site, provide shading and improve indoor ventilation” (UNEP, 2010).

A large portion of first-time homebuyers lack adequate means to meet their needs of housing owing to home price inflation in Malaysian cities. One way to address the housing needs of urban household is to provide affordable quality homes. Drawing upon a case study of Greater Kuala Lumpur, Malaysia, this study attempts to discuss the cloud of issues related to different homeownership schemes available for first-time homebuyers. Results suggest that affordable housing should be made available at the price and locations that can be accepted by first-time homeowners. In line with the principle of sustainability, homeownership schemes for first-time homebuyers should be economically viable, socially acceptable and technically feasible.

Sustainable supply chain management (SSCM) practices and green entrepreneurial preference (GEP) have gained increasing attention from academicians; however, their impacts on business' competitive performance (BCP) post-coronavirus disease of 2019 (COVID-19) remain unclear. Although SSCM is vital for supporting BCP, the previous publications indicate the absence of significant relationships among GEP, SSCM and BCP. This study tries to fill this literature gap by investigating if GEP and SSCM can shape BCP. This study also suggests the moderation effect of digital innovations such as artificial intelligence and big data analytics (AIBD) on those relationships from a COVID-19 viewpoint.

Data were collected from 245 Halal food firms in Yemen, and the research framework was assessed using structural equation modeling (SEM).

The empirical findings show that there are significant impacts of GEP on SSCM and subsequently on BCP. The findings also reveal that SSCM practice mediates GEP-BCP link. Besides, digital innovations such as AIBD positively moderate the link of GEP-SSCM.

This study is the first attempt that advises Halal food firms to formally adopt GEP, SSCM and digital innovations to boost BCP, especially in uncertain times like post-COVID-19. Unlike earlier studies that observe SSCM usage as a direct predictor of firm performance, this study delivers an innovative insight that digital innovations can assist in GEP and SSCM incorporation in the in-house operations of the firms post-COVID-19.