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The purpose of this paper is to discuss the development of students’ commercial awareness within the curriculum of professional accredited courses. The targeted area of study is the Royal Institution of Chartered Surveyors (RICS) accredited property courses. This paper also discusses how the curriculum of RICS-accredited courses can be designed to successfully incorporate commercial awareness within them and suitable delivery methods for developing this within the curriculum. Commercial awareness is one of the most important employability skills, however, employers have expressed dissatisfaction with graduates’ performance in this area.

This paper presents the research findings of two sets of questionnaire surveys, as well as interviews and e-mail discussions with the course directors and current students of the RICS-accredited property courses in the UK. Descriptive analysis was used to analyse the questionnaire data. Fisher’s exact test was used to identify the statistical significance between academics’ and students’ views on the development of students’ commercial awareness as part of the RICS-accredited property courses’ curriculum. Content analysis was used to analyse the texts in the questionnaire survey, interviews and e-mail discussions.

Academics and students involved with the UK RICS-accredited property courses agreed that commercial awareness is an important employability skill in the property sector and they mostly agreed on the definitions of commercial awareness, except in their “understanding of the wider business environment”. They also agreed that commercial awareness has three components: strategic, financial and process. Academics and students agreed that the commercial awareness components and process sub-components are largely incorporated into the curriculum of RICS-accredited property courses but they have divergent opinions on the level of incorporation of strategic and financial sub-components. A suitable way to deliver commercial awareness in RICS-accredited property courses is to incorporate it into the overall curriculum, ensuring that the components of commercial awareness are closely linked to the RICS APC and match relevant competency levels. They also commented that including practical experience in the curriculum is the most useful way to develop a student’s commercial awareness.

This paper is the first to discuss the development of commercial awareness in professional accredited courses such as RICS-accredited property courses and also identifies suitable methods to enhance students’ commercial awareness as part of the curriculum. The research findings can also be applied to other professional accredited courses that have a strong vocational focus, such as nursing, engineering and accountancy. These courses are usually accredited by relevant professional organisations and students studying these courses usually plan to embark on a career in a relevant profession. The design of the course curriculum has a strong focus on equipping students with the essential competencies to develop their careers within the relevant field.

The purpose of this paper is to review how real estate students perceive and define commercial awareness, which is one of the most important employability skills. This paper also examines students’ perceptions about how their courses support and develop their commercial awareness. In addition, it compares students’ and academics’ views on commercial awareness and identifies whether there are any gaps.

This paper presents the research findings of a questionnaire survey and e-mail discussions with students who are currently studying Royal Institution of Chartered Surveyors (RICS)-accredited real estate courses in the UK. The questionnaire aimed to gather students’ views on the definitions and components of commercial awareness and identify what skills and attributes are required for its development. It also evaluates how commercial awareness has been embedded in the real estate courses. The aim of each discussion was to gain deeper insight on how components of commercial awareness are embedded in real estate courses, and 17 discussions were conducted. The contents of the e-mail discussions were analysed and similar themes were identified and coded. The frequency of the answer in the questionnaire and comments from interviewees is presented. The findings from students’ views have been compared to published research reporting UK RICS-accredited real estate course providers’ views on commercial awareness. In addition to descriptive statistics, Fisher's exact test was used to identify the statistical significance between the academics’ and students’ views on commercial awareness.

The UK real estate students agreed that the most important definition of commercial awareness is a “person's ability to understand the economics of business”. They agreed that “financial” component is the most important component of commercial awareness and it is the largest portion of their courses. The most important skill and attribute for commercial awareness development are “critical thinking” and “ability and willingness to update professional knowledge”, respectively. Although the descriptive analysis shows students and academics have different views on the definition and components of commercial awareness and its incorporation within real estate courses, the Fisher exact test shows that only a few elements are different enough to be statistically significant. This analysis shows that while students and academics have slightly different views on commercial awareness they are not very different. Commercial awareness is an important employability skill, thus, it is still necessary for real estate academics to re-visit the curriculum and to ensure learning outcomes related to commercial awareness have been clearly explained and communicated to students. Furthermore, it is vital for students to obtain practical experience in order to fully develop their commercial awareness.

This paper is a pioneer study focused on reviewing real estate students’ views on commercial awareness, including identifying its definition, components and evaluating the extent to which commercial awareness has been embedded in their courses. It also identifies the skills and attributes that students thought were required for the development of commercial awareness. Furthermore, it discusses students’ preferred ways of enhancing their commercial awareness as part of the course they are studying. It is the first study identifying the statistical difference between students’ and academics’ views on commercial awareness. The understanding of students’ views on commercial awareness, their preferred delivery method and the divergence between students’ and academics’ views on commercial awareness can provide useful insights for course directors on the development and renewal of real estate course curriculum.

The purpose of this paper is to evaluate how and to what extent commercial awareness is embedded within the curriculum of the UK Royal Institution of Chartered Surveyors (RICS)-accredited real estate courses. It also discusses the development of commercial awareness taxonomy.

This paper presents the research findings of questionnaire survey and interviews with RICS-accredited real estate course providers in the UK. The questionnaire aimed to gather course directors’ views on the definitions and components of commercial awareness and identify what skills and attributes are required for its development. It also evaluated how commercial awareness has been embedded in the real estate courses. The aim of the interview was to gain deeper insight on how components of commercial awareness are embedded in real estate courses and nine interviews were conducted. The interviews were recorded, transcribed and coded to identify similar themes. The frequency of the answer in the questionnaire and comments from interviewees is presented.

The UK real estate academics agreed the most important definition of commercial awareness as that of a “person's ability on understanding of the economics of business”. They agreed that “strategic” is the most important component for commercial awareness, followed with “financial” and “process”. However, the “financial” component is embedded the most in the curriculum. The most important skill and attribute for commercial awareness development are “ability to define and solve problems” and “ability and willingness to update professional knowledge”, respectively. Commercial awareness was embedded in the overall curriculum and the key element for developing it is through having “practical experience”.

This project is the first to conduct an in-depth analysis of commercial awareness in real estate education. It also develops the pioneer commercial awareness taxonomy.

The purpose of this paper is to report further on research funded by the Centre for Education in the Built Environment (CEBE) into real estate programmes of study in UK universities (Poon and Hoxley). The aim of this paper is to identify human resource managers’ view on the employability skills of real estate graduates. It also compares the views on the employability skills of real estate graduates between human resource managers, a large sample of real estate employers and real estate course directors.

This paper presents the research findings of eight interviews with human resource managers who work in different types of surveying firms. The approach for collecting their view of the employability skills required by real estate graduates was through gathering their opinions on three charts. These charts compare what employers feel graduates require and what they feel graduates demonstrate in 31 knowledge areas, 20 skills and 21 attributes, alongside a list of additional competencies made by graduates and employers which was developed as part of an earlier study.

The human resource managers identified the key employability skills for real estate graduates as soft skills, in particular report writing skills, communication skills, presentation skills, client care and professional standards. The human resource managers of real estate consultancy firms also voiced their concern regarding graduates’ lack of commercial awareness, which echoed the same view from real estate employers and real estate course directors mentioned in the previous research (Poon, Hoxley and Fuchs). Therefore, it is necessary for universities to embed these soft skills, such as commercial awareness in the curriculum in order to enhance the employability of graduates.

This paper makes an original contribution to existing literature on the identification and discussion of employability skills for real estate graduates. It describes pioneering research focusing on the human resource managers’ perspective of the real estate graduate employability skills.

While substantial scholarly attention has been given to children’s understanding of advertising in the context of traditional advertising channels, there is a gap in the literature with regard to children’s commercial awareness in the context of online social networking sites. This paper aims to seek to explore the nature and extent of advertising literacy among young consumers in the context of their use of social networking sites, namely, Facebook and Bebo.

A three-stage study was conducted with 12 to 14-year-old girls, using focus group discussions, participant observation and in-depth interviews.

The study illustrates that the increasingly blurred line between online advertising and other forms of online brand-related content is militating against the development of advertising and marketing literacy in young consumers. A key issue which is discussed is the extent to which the traditional conceptualisation of advertising literacy is “fit for purpose” in an online context.

The authors propose an alternative to the advertising literacy concept, namely, the Online Brand Communications literacy framework. This framework recognises the convergence of traditional online advertising and other forms of online brand content and also acknowledges that the messaging around a brand may originate from the brand owner in a variety of overt and covert forms. Equally, online consumers may also act as brand promoters when they engage in brand-related word-of-mouth.

This study aims to examine the role of hunger, environmental, economic, landfill and water shortage concerns as significant dimensions of consumer social awareness marketing in socially responsible plate food consumption.

To carry out their purpose, the authors validate the hypothesized model empirically through data from 1,536 households using structural equation modeling (SEM). In particular, the construct measures of the structural model have been tested by confirmatory factor analysis (CFA).

The outcome the authors came up with is coherent with the hypothesized model, and it proves a positive relationship of the five dimensions identified on consumer awareness. Moreover, the study results show the crucial role of landfill and water shortage concerns in measuring consumer awareness.

These findings may be of interest to practitioners, academics and policymakers for socially responsible food consumption guidance and training for planning consumer awareness programs. More in detail, this study offers the indication that the dimensions of the social consumer awareness construct are differing from commercial consumer awareness.

Even though several previous studies have addressed the concept of consumer awareness concerning product and service purchase decisions, this is one of the first research studies on consumer awareness as a multidimensional construct in social marketing studies domain.

This paper aims to outline work to support the employability agenda in the Library at the University of Sheffield, set in the context of debates about the nature of employability, employability skills and information literacy in the workplace.

The paper starts with a brief review of literature on employability and student skills in the UK higher education sector, the place of information literacy as an employability attribute and information literacy in the workplace. It goes on to outline work done in the Library at the University of Sheffield to support the employability agenda. This includes the development of a commercial awareness workshop in collaboration with other services and the incorporation of student and alumni voices in an employability guide.

The literature reviewed highlights the differences between information literacy in the workplace and academia. This could present challenges and opportunities in promoting information literacy as an employability attribute. The case study highlights the benefits of working in collaboration with students and services beyond the library in the employability arena.

The approaches taken in Sheffield may be of interest to other institutions looking to develop support for the employability agenda.

Reports that there are increasing trends towards the commercialisation of public sector information. Explains the concepts of information trading and discusses the role of the public sector. Describes three case studies within the UK government. Identifies the lack of a uniform approach to information trading within UK government departments in terms of attitudes to information provision, information costing and pricing and the resourcing of an information trading function. Discusses issues concerning the national and departmental policy on information distribution and trading; the resourcing and management of information technology to support the information trading function; the development of an information‐aware culture within the government and its departments and the development of contractual relationships with marketing agents within the private sector. Examines the effect of online information provision on information trading. Discusses the application of agency theory to the study of the role of marketing agents and identifies their importance in the development of a public sector information trading market. Concludes that there is a lack of clear direction for government departments concerning information trading.

The purpose of this paper is to provide insight into the state of enterprise education and skills training at postgraduate level at UK higher education institutions (HEIs).

A case-study research strategy was used to address the lack of existing research on enterprise training for postgraduate researchers (PGRs). The initial task was to identify those UK universities which provide enterprise and entrepreneurship training for their PGRs. Based on this desk exercise, five universities were selected according to the nature and structure of their training programmes and geographical spread such that one university was included from Wales, Scotland, South of England, Midlands and North of England. The next stage of the research focused on gaining in-depth understanding of the enterprise training available to PRGs at selected universities through face-to-face semi-structured interviews with key personnel responsible for the design and management of PGR enterprise education programmes. The data collected were analysed using the Rugby Team Impact Framework to explore the training and development provision and structure, internal and external profile raising and awareness, staff and skills required, research-based practices, the reaction of participants, behaviour and outcomes, stakeholder engagement and on-going strategy.

The paper highlights the current best practices in enterprise education for PGRs. It identified key factors contributing to the success of selected programmes including the development of objectives, the modes and pedagogy of delivery and the involvement of stakeholders.

The results of the research enable universities across the UK to drive the development of a suite of learning opportunities tailored to the needs of the PGR population in order to overcome barriers to engagement and best promote entrepreneurial activity – both within employment and as new venture creation – as appropriate career options.

The paper contributes to the limited literature concerning the state of enterprise training for PGRs which provides a detail analysis of current provisions useful for benchmarking and planning purposes and which can be useful to researchers and enterprise education providers.

The aim of this study is to broaden the understanding of the set of knowledge, skills, attributes and experience (KSAE) that teams should demonstrate and the necessary roles they need to play within the team in Relational Contracting (RC). This research seeks to answer three questions: first, what KSAEs are required in a team operating under RC, second, which of the identified KSAEs are more important to enable an integrated team to perform effectively and third, how do these required KSAEs correspond to the major role clusters identified in Belbin’s team role model?

In-depth interviews with 25 experts and key management representatives in infrastructure construction in Australia were conducted to enable detailed discussion of the research questions.

Sixteen behavioural traits and four knowledge and experience areas were identified. The findings highlight that in RC, team members and especially leaders and managers need to be competent in people-oriented roles, above all others.

This research mainly captured the perspectives of personnel working in state government infrastructure departments. Further research is recommended to explore the perceptions of employees in private construction companies.

By aligning the roles required for RC with the team role clusters of the Belbin’s team roles assessment tool, this study will be useful for identifying suitable members to form high-performance project teams.

The findings of this paper can inform government infrastructure organisations and construction companies as to which roles are more critical when selecting fit-for-purpose teams to successfully deliver large infrastructure projects procured under the RC method.