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This paper aims to investigate cognitive antecedents of knowledge sharing (KS) by applying a belief elicitation study and embedding KS in an organizationally relevant context, work meetings.

The study was carried out in two phases: an elicitation study (n = 18), and a survey (n = 200) based on its findings. The method, which combines a qualitative and a quantitative approach, is frequently used in the study of other behaviors (e.g. health behaviors) when applying the theory of planned behavior (TPB).

Belief-based measures, informed by the elicitation study, were meaningful predictors of KS intentions. In line with TPB, attitudes, subjective norms and perceived behavioral control explained 47.7 per cent of the variance in KS intentions, which together with perceived behavioral control explained 55.2 per cent of the variance in KS behavior. Behavioral beliefs reflecting positive collective outcomes (new perspectives, knowledge diffusion/collective learning, increased interaction) were the most important predictors.

Single organization and the study design limit generalizability of the results.

The findings suggest that by eliciting shared beliefs relating to specific KS behaviors, organizations may come a long way in understanding and subsequently influencing these behaviors.

This is the first study to apply TPB on KS by investigating the underlying beliefs using an elicitation study. By demonstrating its utility, the study not only lays avenue for evidence-based interventions to improve KS in organizations, but also presents a method that bridges the gap between quantitative and qualitative approaches to KS.

Amidst escalating sustainability challenges, product and brand managers face a pressing need to foster responsible consumption and marketing strategies. Guided by the theory of planned behavior, this paper aims to explore consumers’ motivation to purchase second-hand clothing, a type of product that contributes to Sustainable Development Goal (SDG) 12 on Responsible Consumption and Production by democratizing the brand, extending the life-cycle of the product, promoting a circular economy, while reducing economic costs for consumers and environmental costs for companies.

A two-stage study was conducted: 20 consumers were initially interviewed to identify the salient beliefs about second-hand clothing, and following that, a survey was conducted with 449 consumers to statistically analyze consumers’ motivation to purchase second-hand clothing. The data were analyzed using partial least squares-structural equation modeling (PLS-SEM) and necessary condition analysis (NCA).

From a “should-have” perspective (PLS-SEM), the study reveals that behavioral beliefs, injunctive normative beliefs, descriptive normative beliefs and control beliefs positively shape attitudes, injunctive norms, descriptive norms and perceived behavioral control toward second-hand clothing, whereas attitudes, injunctive norms, moral norms and perceived behavioral control positively influence consumers’ purchases of second-hand clothing. From a “must-have” perspective (NCA), the study shows that behavioral beliefs, injunctive normative beliefs and descriptive normative beliefs are necessary conditions to positively shape attitudes, injunctive norms and descriptive norms toward second-hand clothing, whereas attitudes, injunctive norms and perceived behavioral control are necessary conditions to stimulate second-hand clothing purchases.

The study offers a deep dive into consumers’ motivation to purchase second-hand clothing using a multimethod approach that enables not only the elicitation of salient beliefs (through interviews) but also the empirical examination of these beliefs alongside varying subjective norms in motivating consumers to purchase second-hand clothing (via survey). Given that beliefs are deeply rooted, the rigorous unfolding and validation of consumers’ beliefs about second-hand clothing, including the “should-haves” versus the “must-haves,” provide finer-grained insights that product and brand managers can strategically use to encourage consumers to purchase second-hand clothing.

This study examines the factorial structure of salient user beliefs associated with smart locks. We also examine the predictive value of the identified constructs on the smart lock adoption intention and we evaluate gender differences in the predictive value of the identified constructs.

The study assumes pragmatic epistemological stance and it leverages mixed-methods research design. The research progresses through three stages: belief elicitation, exploratory factor analysis and confirmatory factor analysis within a nomological network. New groups of participants were recruited for each stage of the study.

We find that while potential adopters express a broad range of perceived benefits and concerns associated with smart locks, only the perceived relative advantage of smart locks vis-à-vis conventional locks in providing safety and security is significantly correlated with adoption intention for both genders. We also find that perceived novel benefits are a significant predictor of the smart lock adoption intention for women, but not for men.

Our results indicate that perceived relative advantage can be the singular critical consideration in the adoption of smart home technologies that replace incumbent solutions. The results also demonstrate that gender-specific models can better capture gender effects that influence technology adoption and use.

Smart home technology vendors would need to convince prospective users that new technology is better than the incumbent solutions on the core affordances of the incumbent technology. Men and women differ in the consideration of novel benefits afforded by novel technologies.

This is among the first studies to examine salient beliefs that affect smart home technology adoption. The findings suggest that the traditional models (TAM, UTAUT) do not capture the key salient beliefs that can influence innovative smart home technology adoption. The study also suggests that gendered models are needed to understand technology adoption in contexts where technology adoption intersects with gender roles.

Given the proliferation of mobile devices, m‐commerce is expected to experience a substantial growth. However, most m‐commerce applications except for a few have failed to meet expectations. In this study, the authors aim to examine specific factors pertaining to the individual adoption of B2C transactional mobile commerce.

A comprehensive framework integrating well established theories of technology adoption – i.e. the technology acceptance model (TAM) and the theory of planned behaviour (TPB) – is developed. More specifically, perceived usefulness is re‐conceptualized to enhance the specificity of these theories to mobile commerce. The resulting model is empirically tested with mobile device users who have not adopted mobile commerce yet.

The empirical results provide strong support for the integrative approach, shedding light on the significance and relative importance of specific technological characteristics. The theoretical and empirical implications of these results are discussed.

The paper demonstrates the need to develop the innovation diffusion theory and TAM further by including the effects of social influence and individual characteristic variables. Furthermore, the paper also shows the usefulness of accounting for the specificity of the IT artifact in general and m‐commerce applications in particular. In this study, the specificity of the IT artifact is accounted for by decomposing perceived usefulness into specific considerations that are relevant to m‐commerce adoption. Such an approach presents a major advantage. Indeed, the significance and magnitude of the formative measures show which characteristics of m‐commerce are adoption drivers.

The purpose of this paper is to examine the influence of anticipated emotions (AE) on behavioural intention and behaviour to consume filled chocolates and to give an indication on the possible differences in consumer behaviour between two countries.

The theory of planned behaviour (TPB) was used to explain the consumption of chocolate. In this study, TPB is extended with a construct for AE.

A total of 859 consumers in Belgium and Hungary participated in the study and results showed that including AE increases the predicted variance of the TPB. Moreover, AE have a positive effect on the intention and the actual behaviour of consumers. Next, the study suggests that Belgian consumers are more influenced by their emotional and control beliefs and that Hungarian consumers are also driven by opinion of family and friends and some behavioural beliefs.

Overall, TPB can contribute to the understanding of behavioural intention and behaviour towards eating filled chocolate. Moreover, it can help to develop a marketing plan for specific consumer segments as it can identify influencing factors and consumer beliefs towards a product.

This is the first study that compares the fit of the TPB model with and without the construct of AE. The work contributes to the growing literature on emotions as it does not focus on emotions elicited during or after consumption, but explores if the AE also play a significant role in behaviour.

We study how giving depends on income and luck, and how culture and information about the determinants of others’ income affect this relationship. Our data come from an experiment conducted in two countries, the USA and Spain – each of which have different beliefs about how income inequality arises. We find that when individuals are informed about the determinants of income, there are no cross-cultural differences in giving. When uninformed, however, Americans give less than the Spanish. This difference persists even after controlling for beliefs, personal characteristics, and values.

This paper presents a method designed to measure the value of Knowledge Based Systems (KBSs) to the employees involved in their development, implementation and use at an organisation. The method is based upon the scoring approach to valuation. The major advantage of using this approach stems from the fact that many KBSs are typified by numerous intangible benefits and costs. Traditional cost benefit models are unable to account for the contribution of intangible benefits to the value of an evolving KBS project. The method presented here overcomes this difficulty by using managers, users, and experts involved in a KBS project to measure its perceived value from both tangible and intangible sources. It produces an overall measure of value which is separated into three critical categories ‐ time, finances, and quality. Time and finances are tangible, while quality is intangible. These categories are meaningful to decision makers at all organisational levels and are critical in making an informed investment decision. The paper applies the method to two KBS projects from a large manufacturing and sales organisation. Suggestions are made for practical uses to which the method can be applied.

Using the integrated behavioural model as a theoretical framework, this study aims to identify salient beliefs underlying intention to save regularly among Gen Ys in Malaysia.

Semi-structured interviews were conducted with 13 participants who were selected using purposive and snowball sampling methods.

While Gen Ys are not pushed by others to save, they find that older people (parents, parents-in-law, colleagues and relatives) influence them to save. The main facilitator of regular saving behaviour is low financial commitments. Expenses, particularly unexpected expenses, was found to be the main factor impeding the performance of regular saving. Overall, the participants feel that, irrespective of what happens in the future, they want to continue saving regularly. Lastly, self-efficacy might be present for some participants, but not self-control. Some end up withdrawing their savings for spending, emergency, and travel, thus ending up almost depleting their savings.

Of this study’s 13 interviewees, only one has not managed to save any money. Such an imbalanced sample composition was not deliberate. It appears those who have not saved money were reluctant to be interviewed, as this topic might be uncomfortable for them. This could have led to only those who save being eager to be interviewed.

Policy makers should find this study useful, as the behaviour of Gen Ys in Malaysia is different from the overall perception of Malaysians’ financial behaviours. Gen Ys have positive attitudes towards saving money, although they do not seem to practice long-term saving. Policymakers could identify, with banks and the Employee Provident Fund, ways to encourage Gen Ys to think long term. Government could play its part by creating and increasing awareness amongst Gen Ys on the long-term consequences of inadequate savings.

This study contributes to the literature by identifying the salient beliefs underlying regular saving behaviour through the conduct of elicitation interviews. It is an empirically grounded study enhancing the understanding of intention to perform regular saving among Gen Ys in an emerging market.

To use the theory of planned behavior (TPB) as a theoretical framework to explore in depth the range of beliefs held by consumers about internet shopping in general and internet grocery shopping in particular.

Seven focus group interviews, four in the United Kingdom and three in Denmark, were conducted among consumers with different degrees of experience with internet grocery shopping. This diversification of respondents was chosen to capture a broad range of the consumer beliefs that predict intentions to buy groceries online or not. The TPB framework was used to construct the interview guide that was followed in all focus groups.

An unexpected result of the explorative study was that the seven groups consisting of more or less experienced internet shoppers differed only little in their pool of beliefs (outcome and control beliefs). Beliefs about internet grocery shopping, positive as well as negative, were remarkably congruent across groups. In the minds of consumers, internet grocery shopping is an advantage compared with conventional grocery shopping in terms of convenience, product range and price. Disadvantages, which could act as mental barriers, are, for instance, the risk of receiving inferior quality groceries and the loss of the recreational aspect of grocery shopping.

An important potential limitation of this research is the choice of focus groups as research methodology, which can prevent the elicitation of certain types of beliefs. If important beliefs concern issues of a more sensitive, personal character they are not likely to be mentioned in a focus group. Another limitation is the explorative nature of the research, which makes it impossible to attach weights to the importance of the elicited beliefs in predicting internet shopping behavior.

The findings could be used to direct attention to consumer beliefs about internet grocery shopping which have the potential of acting as barriers to this line of e‐commerce.

To shed some light on the role of consumers in an underperforming and understudied branch of internet retailing. Barriers in the consumers' minds to shop for groceries online are identified using an established theoretical framework.

IT security breaches plague organizations worldwide, yet there continues to be a paucity of comprehensive research models for protective technologies. This study aims to develop an IT security user behavior model focusing on the protective technology anti-spyware which includes organizational climate, a theory of planned behavior (TPB) background variable and elicited salient user beliefs.

A multimethod approach, including interviews and a survey, is used to elicit salient user beliefs and test hypotheses of the influences of perceived IT security climate on those user beliefs and ultimately user behavioral intentions. Primary data were collected through interviews following the prescribed TPB methodology and an offline survey method with 254 valid responses recorded. Partial least squares was used to investigate the hypotheses.

The authors found that attitudinal beliefs – protecting organizational interests for data/privacy, preventing disruptions to work and control beliefs – monetary resources and time constraints mediate significant relationships between IT security climate and attitude and perceived behavioral control, respectively. Implications are discussed.

This study is the first, to the best of the authors’ knowledge, that uses both interviews and a survey to examine the relationships among IT security climate, elicited user beliefs and behavioral intentions in a TPB-based model for a protective technology.