Search results

Although governments have used social media platforms to interact with the public in an attempt to minimize anxiety and provide a forum for public discussion during the pandemic, governments require sufficient crisis communication skills to engage citizens in taking appropriate action effectively. This study aims to examine how the National Health Commission of China (NHCC) has used TikTok, the leading short video–based platform, to facilitate public engagement during COVID-19.

Building upon dual process theories, this study integrates the activation of information exposure, prosocial interaction theory and social sharing of emotion theory to explore how public engagement is related to message sensation value (MSV), media character, content theme and emotional valence. A total of 354 TikTok videos posted by NHCC were collected during the pandemic to explore the determinants of public engagement in crises.

The findings demonstrate that MSV negatively predicts public engagement with government TikTok, but that instructional information increases engagement. The presence of celebrities and health-care professionals negatively affects public engagement with government TikTok accounts. In addition, emotional valence serves a moderating role between MSV, media characters and public engagement.

Government agencies must be fully aware of the different combinations of MSV and emotion use in the video title when releasing crisis-related videos. Government agencies can also leverage media characters – health professionals in particular – to enhance public engagement. Government agencies are encouraged to solicit public demand for the specific content of instructing information through data mining techniques.

This exploratory study aims to investigate the use of Facebook as a dialogic accounting tool for promoting citizen engagement in Italian regions.

This study adopts a mixed methodology. Indeed, it first collects some quantitative data to construct an engagement index for the Facebook pages of the Italian regions, and then it performs a content analysis of some posts while also examining the tenor of the related comments and the level of interaction between regions and citizens.

The Italian regions have mainly used their Facebook pages for public communication purposes rather than for public participation. Therefore, they have conceived social pages more as an instrument of self-legitimisation and thus monologic accounting and have rarely considered them as a tool for engaging citizens who, in turn, showed low interest in participating in online debates. Nature and environment, tourism promotion and sport were the most engaging content types. Findings also confirm that posting many messages does not automatically increase engagement.

This study is one of the first to investigate the potential of social media from a dialogic accounting perspective, especially in the public sector. Additionally, it focuses on regions which are understudied in the literature, although they are critical actors in implementing public policies. Last but not least, this study offers a framework that integrates the literature on the use of social media for citizen engagement and research on such platforms as dialogic accounting tools.

The purpose of this study is to explore the role of direct public engagement in shaping the sustainability image of nuclear energy in the UAE and the Arabian Gulf region. The study aims to measure the conflicting viewpoints of stakeholders, particularly the local community, regarding nuclear energy's dependability, cost-effectiveness, safety and environmental friendliness. The study also seeks to assess the effectiveness of direct stakeholder engagement strategies in enhancing public confidence in nuclear energy as a safe and sustainable source of electricity.

This study uses a quantitative-methods research design and used a sample of 318 participants. The SPSS AMOS application was used to conduct a structural equation model analysis. The purpose of this analysis is to examine the relationships among variables that constitute the key constructs of the study. In addition, confirmatory factor analysis was used to assess the reliability of the testing approach. Various fit indices and measurements, such as chi-square ratio, degrees of freedom, GFI, CFI and RMSEA, were used to evaluate the adequacy of the model.

The study finds that the construct “Direct Stakeholder Engagement (DSE)” has a positive effect on the dependent variables “Trust in Nuclear Sustainability (TNS)” and “Perception of Nuclear Energy as Safe (PNE)” with a probability value of (0.003, p < 0.05). Therefore, the hypothesis of the study is deemed acceptable. Hence, it can be concluded that each of the foregoing variables (DSE1, 2, 3, 4 and 5) and (TNS1, 2, 3, 4 and 5) with (PNE1, 2 and 3) have been observed and analysed in this study, and based on this analysis, it is plausible that the public's trust in nuclear sustainability and their acceptance of nuclear energy as a safe source of their nation's electricity can be positively affected by direct stakeholder engagement.

The study's findings have implications for policymakers and managers of nuclear power plants in the UAE and the Arabian Gulf region. The study provides insights into effective stakeholder engagement strategies that can enhance public participation and confidence in nuclear energy. The study's recommendations highlight the importance of incorporating public opinion in policymaking and management practices to address conflicting viewpoints and enhance public trust in nuclear sustainability. The study's findings also contribute to the ongoing discourse on nuclear sustainability and provide insights into the role of direct public engagement in shaping public perception of nuclear energy.

This study's originality lies in its focus on the UAE and the Arabian Gulf region, where nuclear energy is a critical source of electricity. The study contributes to the limited research on stakeholder engagement and public perception of nuclear energy in the region. The study's novel framework of stakeholder engagement, tailored to cultural dimensions, provides insights into effective engagement strategies that can enhance public participation and confidence in nuclear energy. The study's quantitative-methods research design also provides a comprehensive understanding of the conflicting viewpoints of stakeholders, enhancing the understanding of the role of direct public engagement in shaping public perception of nuclear energy.

This paper examines the communication modalities on Twitter to broadcast content to citizens and measures the effectiveness of the posted content in activating the citizens’ political participation proposing an retweetability rate.

Through content analysis of the European Commissioners’ posts, this paper identifies the most used communication modalities to broadcast content to the citizens. A retweetability rate is proposed to measure the effectiveness of the posted content in activating the political citizens’ engagement. The methodology is applied to the tweets posted by European Commissioners, who are currently facing democracy legitimation issues and Euroscepticism.

Empirical results show that Twitter is not fully used yet as a citizen engagement tool. However, the paper highlights the potentiality of Twitter to broadcast contents of value and build a relationship of citizens and institutions.

Measuring citizen engagement based on the posted messages can help the institutions to evaluate the effectiveness of the posted social media content. Moreover, the paper gives suggestions regarding how governments might implement social media content capable of fostering a dialogic communication with citizens.

A measurement of citizen engagement permits the identification of which kinds of public communication stimulate the engagement and favor a closer bond between citizens and public institutions.

The last ten years have shown a significant upward trend of engagement in public management reflecting a significant increase in interest in the topic. The purpose of this paper is to investigate the benefits and factors affecting the construct of civic engagement that thus far are missing in the current literature through the analysis of studies published in the main journals of management.

Through a systematic literature review, the current research tries to advance the progress in the understanding of the civic engagement construct analyzing a sample of 96 papers published in the main journals on the subject areas of “communication,” “marketing” and “public sector management.”

The literature was codified and characterized as follows: level of analysis, variables that affect civic engagement; benefits of civic engagement; and theoretic and methodological approach. This research explores the construct through an analysis of the literature found in the main scientific journals to intercept its various profiles and facets alongside the mechanisms that precede and follow its manifestation.

Public organizations can no longer do without engaging citizens in decision-making processes. Public managers can use these findings to establish a connection with their citizens and influence their publics through commitment and managerial actions that guarantee direct democracy.

This is the first research that aims to study the phenomenon in the public sphere from a multidisciplinary perspective that is as yet incomplete. An integrated vision can highlight current and future developments and eventual opportunities for further research.

Contributing to the global dialogue on disaster risk reduction (DRR), the purpose of this paper is to address a key priority for the Post-2015 Framework for DRR (HFA2) by analysing initiatives used by one local government to increase local-level engagement in DRR.

A review of literature from the multidisciplinary areas of communication, social and political theory examines the role that communication theory and practice can play in facilitating public participation to build community resilience. Building on these insights, the authors introduce a research methodology to examine modes of communication, the quality of dialogue and opportunities for “voice” and “listening” between decision makers and local-level stakeholders during DRR planning A qualitative, case study is undertaken with data sourced from observation, document analysis and interviews to provide insights into public engagement events, policies and procedures that enhance or impede local engagement in DRR.

Communication between the DRR campaign team and publics are analysed according to the range of communication practices used and opportunities provided for dialogue between parties. Findings differentiate between public information, consultation and participation events. Factors that enable and conversely, constrain local-level engagement to build community resilience, and conditions associated with each factor, are identified.

A unique analytical framework adapted from the duel lenses of participatory communication and information flow models, is used to differentiate events using one-way information from those offering opportunities for dialogue and participation. The framework provides a method for DRR practitioners to plan and evaluate local-level engagement events to meet the communication needs of particular situations.

The framework provides a method for DRR practitioners to plan and evaluate local-level engagement events to meet the communication needs of particular situations.

Co-authored by an Australian academic and a member of Amadora’s campaign team, the paper is a combination of one city’s experience in developing strategies to build community resilience, analysed using communication, social and political theory. Findings have implications for standard command-and-control management systems and styles of leadership and crisis management. Results will assist practitioners’ advance their understanding of different ways that publics may be engaged to build community resilience.

An increase in community engagement by governments across Australia’s three-tiered federal polity conforms to international trends. It represents a multidimensional institutionalization of participatory democracy designed to involve the public in decision-making. Increasingly, it is a practice which displays the markers of professionalization, including (self-described) professionals, professional associations and a code of ethics. The individuals who design, communicate, and facilitate community engagement are placed in a unique position, whereas most professions claim to serve both their client or employer and a greater public good, community engagement practitioners play these roles while also claiming to serve as “guardians” of democratic processes. Yet the claimed professionalization of community engagement is raising some questions: Is community engagement really a profession – and by what criteria ought this be assessed? What tensions do community engagement practitioners face by “serving multiple masters,” and how do they manage these? More pointedly, how can ethics inform our understanding of community engagement and its professionalization? This chapter examines the case for the practice of community engagement as a profession using Noordegraaf’s (2007) pillars of pure professionalism as a guide. It then explores some practical examples of the tensions practitioners may experience. The chapter concludes by reflecting on the future direction of community engagement given its positioning.

The purpose of this paper is twofold: to explore what kinds of social media content public libraries create to communicate with users online, and to examine the relationships between social media content types and corresponding levels of user engagement.

The sample comprises 4,637 Facebook posts collected from 151 public libraries across the USA. The authors identified ten types of Facebook posts based on the open coding, and calculated the degrees of user engagement for each type of Facebook post, represented by the numbers of likes, shares and comments. Also, The authors examined the effects of the inclusions of images or video clips on user engagement.

The authors observed that the most frequent type of post was related to announcing upcoming events held in libraries. This study also found that posts about community news or emotionally inspiring messages elicited much engagement from users. Posts having an image or images tend to receive more user engagement.

Based on the findings of this study, the authors discussed practical strategies for public libraries to effectively use social media to better facilitate user engagement.

This study is one of a few attempts that examine the relationships between the types of social media content and the degrees of user engagement in public library environments. Also, the authors have proposed a coding scheme useful to analyze social media content in the context of public libraries.

This study seeks to understand the communication factors associated with effective social media for nonprofit organizations (NPOs). Specifically, the study investigated how interactive and emotional communication strategies influence public engagement in different ways, and how the effects differ by service-oriented and other types of NPOs.

Using computer-assisted textual and emotional analyses, the authors examined the functional interactivity, contingency interactivity and emotion elements of 301,559 tweets from the 100 largest US nonprofits. Negative binomial regression was applied to test the relationships among these elements and public engagement on Twitter (i.e. likes and retweets).

Findings revealed negative effects of functional interactivity on likes, negative effects of contingency interactivity on likes and retweets but a positive effect of functional interactivity on retweets. The findings also showed negative effects of emotion valence on likes and retweets but positive effects of emotion strength on likes and retweets. There were varying effects of interactivity and emotion on public engagement for service-oriented and other types of NPOs.

This study advances the nonprofit social media scholarship in several ways. First, this study suggests a clear yet largely ignored distinction in the effects of functional and contingency interactivity on public engagement. Second, this study is an early attempt to examine the role and impact of emotion elements in nonprofit social media success without downplaying the role of interactivity. Third, this study is one of the earliest attempts to include interaction effects for different types of NPOs. Last, this study contributes to the organizational social media use research by demonstrating the benefits of computer-assisted approaches in processing text data on social media. From a practical perspective, this study provides strategic guidelines for NPOs to design effective communication contents and improve their public engagement on social media.

The need for universities to connect with local communities and to make research relevant to the public has been highlighted over recent years through the debate about public engagement. At the same time, the internet and its applications have made it possible for universities and academics to engage with the public in an easier and more effective way. The purpose of this paper is to examine the factors that motivate academics to engage with the public online.

The decomposed theory of planned behaviour and uses and gratifications theory were used as a basis for the study’s research model. An online survey was conducted and 250 valid responses were used for the data analysis (structural equation modelling).

The results indicate that although academics seem to use online technologies for public engagement, this use takes the form of a one-way communication as the most influential factors of attitude when it comes to engaging with the public are image and information seeking rather than networking.

While there are some studies about the use of online technologies for teaching or for networking purposes within academia, little is known about academics’ intentions to engage with the public online. The study attempts to fill this gap and help universities understand their staff’s motivation and needs, which could be useful when it comes to launching successful public engagement campaigns.