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1 – 10 of over 103000US-based digital rights watchdog Access Now recorded more internet shutdown events in 2023 than ever before. US-based non-profit Internet Society Pulse suggests that this trend…
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DOI: 10.1108/OXAN-DB287653
ISSN: 2633-304X
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This paper outlines the rationale behind the development of a course aimed at university lecturers wishing to use the Internet for teaching and learning. It evaluates some of the…
Abstract
This paper outlines the rationale behind the development of a course aimed at university lecturers wishing to use the Internet for teaching and learning. It evaluates some of the potential benefits of using the Internet and assesses lecturers’ concerns about exploiting this teaching resource. It covers the design and development of the course. Finally, it considers some important points lecturers should bear in mind before embarking on using the Internet for teaching and learning.
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Alka Varma Citrin, David E. Sprott, Steven N. Silverman and Donald E. Stem
The projected sales potential for Internet commerce indicates that businesses must understand those consumer characteristics that will influence consumer adoption of this medium…
Abstract
The projected sales potential for Internet commerce indicates that businesses must understand those consumer characteristics that will influence consumer adoption of this medium for shopping. An empirical study conducted here (n = 403) investigates the extent to which open‐processing (more general innovativeness) and domain‐specific innovativeness explain the conditions under which consumers move from general Internet usage to a product purchase via the Internet. The results of our study find that generally higher amounts of Internet use (for non‐shopping activities) are associated with an increased amount of Internet product purchases. Importantly, however, this relationship is moderated by domain‐specific but not general innovativeness. Implications for business practice and academic research are provided.
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Chang E. Koh and Kyungdoo “Ted” Nam
This study explores the relevance of the value chain concept in internet‐driven business and assesses the extent to which businesses utilize the internet from a value chain…
Abstract
Purpose
This study explores the relevance of the value chain concept in internet‐driven business and assesses the extent to which businesses utilize the internet from a value chain perspective. It attempts to answer the following three questions: is the value chain concept relevant and applicable to the internet as a means of understanding the internet? To what extent do organizations utilize the internet according to a value chain perspective? Does the business use of the internet change over time?
Design/methodology/approach
To answer these questions, a longitudinal survey study was conducted over a two‐year period. The first study collected data from 110 firms on the way they utilize the internet. Two years later, a similar survey was conducted with 70 firms using the same instrument used in the first study.
Findings
The study provided empirical support for the use of the value chain concept as a viable taxonomy for assessing the level of adoption of the internet. The study also provided a time‐lapsed glimpse of how organizations evolve in adopting the internet.
Research limitations/implications
One of the shortcomings of the study is in the sampling process, although various measures were taken to ensure that the data represent a wide range of organizations, so that the findings can be reasonably generalizable.
Practical implications
The most important practical contribution of the study is that it provides practitioners with a tool to systematically plan and deploy an ever‐increasing array of internet applications. The internet value chain model should provide organizations with a strategic and macro perspective to evaluate and manage various internet applications.
Originality/value
An important contribution of this study is that it empirically observed the evolution of the internet practices in business according to the value chain framework. There has been plenty of anecdotal evidence of changes in the way business utilizes the internet, but no study has empirically assessed these changes systematically based on a theoretical framework. The study provides a valuable theoretical framework for researchers to continuously accumulate knowledge on the use of the internet in business.
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This paper examines how online market research is utilised within UK market research agencies and what opportunities or problems this new research tool is giving the market…
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This paper examines how online market research is utilised within UK market research agencies and what opportunities or problems this new research tool is giving the market research industry. The research involved sending 120 postal questionnaires to UK based market research agencies that claimed to do Internet based research. The main findings from the study show that the dramatic growth predicted by industry commentators is not evident among practising market researchers. Internet research is tending to be used for specialist types of research study such as Web site evaluation, business to business and employee research, where the audience is more likely to be online, or are part of an easily accessible database list supplied by clients. The research also found continuing concern about sample frames, attrition of panel members and response rates. Many in the industry are still undecided on the likely problems and opportunities associated with Internet research. There needs to be far more research and development if Internet based research is to become a serious alternative to traditional research methods.
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MiYoung Lee and Kim K.P. Johnson
We investigated whether differences existed among Internet apparel purchasers, browsers, and non‐purchasers in terms of their attitudes about Internet shopping and retailers…
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We investigated whether differences existed among Internet apparel purchasers, browsers, and non‐purchasers in terms of their attitudes about Internet shopping and retailers, willingness to provide credit card information, Internet use behavior, and demographic characteristics. Data were obtained from an Internet survey conducted by the Graphic, Visualization, and Usability (GVU) Center from the Georgia Institute of Technology. Internet apparel purchasers were significantly different both from the Internet apparel browsers and non‐purchasers, but browsers were not significantly different from non‐purchasers.
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Ireneus Luambano and Julita Nawe
This paper is based on a Master’s dissertation whose objective was to determine the purpose for which students of the University of Dar es Salaam use the Internet (see…
Abstract
This paper is based on a Master’s dissertation whose objective was to determine the purpose for which students of the University of Dar es Salaam use the Internet (see www.udsm.ac.tz/). It was to determine if students were using the Internet for academic purposes. The study also investigated the level of students’ access to the Internet, as well as the problems students faced in Internet use. The web site has specific information on faculties, institutes, and departments, including training programmes. The Online Public Access Catalogue (OPAC) has been installed at the Main Campus and UCLAS libraries, replacing the manual card catalogues. The OPAC has simple and advanced search options, using ADLID software. Plans are underway to convert the manual catalogue of MUCHS library into an online catalogue. The survey method was used as the basic method for data collection, employing the questionnaire and the interview. Participant observation and focus group discussion are other methods used. The study revealed that the level of students’ access to the Internet was low, and the major reason was that at the time of the study, computers with Internet facilities were inadequate. The findings also revealed that the students who had access to the Internet were not using it effectively. They used it mainly for communication with friends and relatives more than for academic purposes. The cause of this was found to be lack of skills required for effective use of the internet. The study recommends the provision of more computers with Internet facilities, increasing Internet access speed, as well as providing more chances of training in Internet use.
Much attention, both within the popular media and the academic milieu, is devoted to presenting a very positive image of the Internet in terms of its usefulness and its importance…
Abstract
Much attention, both within the popular media and the academic milieu, is devoted to presenting a very positive image of the Internet in terms of its usefulness and its importance within the business environment of the 1990s. The above statements convey that any company can ill afford not to have a presence on the Internet. The objective of this paper is to establish whether a strategic intention exists for companies being on the Internet or whether there is an element of ‘keeping up with the Jones's’. This has been achieved by undertaking investigative research in order to establish the reason why companies, who already have a presence on the Internet, have selected to be there. The research will concentrate on clothing retailers operating within the UK marketplace. In all, it is hoped that this research will go some way to offering a more focused view on the use of the Internet and its potential as part of a viable strategy for clothing retail marketing.
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Fawzy Soliman and Mohamed A. Youssef
The current dynamic and turbulent business environment has forced companies that are competing in global markets to change their traditional methods of conducting business. Recent…
Abstract
The current dynamic and turbulent business environment has forced companies that are competing in global markets to change their traditional methods of conducting business. Recent developments in Internet‐based e‐commerce offer the most exciting business opportunities in the marketplace. Organisations must re‐evaluate every aspect of their manufacturing strategy and quickly move to a working mode where the Internet‐based e‐commerce is essential for their success. As the Internet develops it is possible that e‐mail and applications‐based technologies will take over from traditional telephony as the common method of communications. Furthermore, the Internet provides an unprecedented infrastructure for moving information. The real key to making e‐commerce over the Internet a normal, everyday business activity is the convergence of the telecommunications, content/media and software industries. The business‐to‐business and business‐to‐customer segments of commerce contain both common and differing characteristics that must be understood to succeed in implementing an Internet‐based e‐commerce strategy. This study examines the benefits and drawbacks of Internet‐based e‐commerce and its possible applications for future business operations.
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John A. Schibrowsky, James W. Peltier and Alexander Nill
The purpose of this study is to examine the internet marketing literature to determine how internet marketing research has evolved in terms of quantity, content, and publication…
Abstract
Purpose
The purpose of this study is to examine the internet marketing literature to determine how internet marketing research has evolved in terms of quantity, content, and publication outlets. In addition, the paper identifies important trends in the internet marketing literature and provides a view of the research gaps and expected topical areas of interest.
Design/methodology/approach
A content analysis was performed on approximately 1,400 internet‐related marketing articles identified by searching the ABI/INFORM database. A total of 902 peer‐reviewed internet marketing articles appearing in nearly 80 different journals were identified. The study revealed that 60 percent of the internet research had been published in the last three years. The three most researched internet marketing areas were consumer behavior, internet strategy, and internet communications. The topics with the highest growth over the past two years were research issues and consumer search. Over the past 15 years, 14 articles appeared in the top three marketing journals.
Findings
The article identified important trends in the internet marketing research to provide future direction, particularly in terms of research gaps and expected topical areas of interest. The three major research areas that are likely to grow in the next few years are: consumer trust pertaining to the internet, the use of the internet by consumers for marketing related activities, and where is the internet headed in terms of integrating strategies?
Originality/value
The study provides both academics and practitioners with an updated review of the internet marketing literature along with a sense of how internet marketing research is evolving.
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