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The purpose of this study is to investigate librarians’ involvement in cross-disciplinary research and its implication in achieving sustainable development goals (SDGs) with the aid of five research questions. This is in a bid to integrate librarians into cross-disciplinary research, and a stride toward embedded librarianship.

Survey research design was used to gather data from an online group of library personnel with the aid of the questionnaire link posted on the platform. Palinkas et al. (2013) justified the use of purposeful sampling technique, while Yamane (1967) justified the use of 66 copies of questionnaire retrieved from the 1,562 population of action and inactive online members of the platform, which was subjected to descriptive statistics.

Librarians have high level of knowledge in possible aspects of cross-disciplinary research, which they have been previously involved in. Cross-disciplinary research is a means to achieving SDGs because it provides a basis for the understanding of SDGs and its actualization. Therefore, librarians being equipped to engage in cross-disciplinary research will contribute more to the global development agenda.

The study seems to exhibit a weak power of generalization due to the purposeful sampling technique adopted for the study, been an online survey and the ±10 per cent precision level in determining the sample size. This should be taken into consideration for further study.

The study has implication for librarians in Nigeria in achieving sustainable development through cross-disciplinary research. While librarians engaged in research within the ambit of library and information science, this study proposes the need for them to extend their research knowledge and skills into other disciplines for greater impact in line with achieving the global development agenda.

This study is a stride toward embedded librarianship which reflects the need for librarians to participate in cross-disciplinary research, learning new skills and taking up new roles in research process.

Mental illness presents a huge individual, societal and economic challenges, currently accounting for 20% of the worldwide burden of disease. There is a gap between the need for and access to services. Digital technology has been proven effective in e-mental health for preventing and treating mental health problems. However, there is a need for cross-disciplinary efforts to increase the impact of e-mental health services. This paper aims to report key challenges and possible solutions for cross-disciplinary and cross-sectorial research teams within the domain of e-mental health.

The key challenges and possible solutions will be discussed in light of the literature on effective cross-disciplinary research teams.

Six topics have been key challenges in our cross-disciplinary and cross-sectorial research team: to develop a shared understanding of the domain; to establish a common understanding of key concepts among the project participants; to involve the end-users in the research and development process; to collaborate across sectors; to ensure privacy and security of health data; and to obtain the right timing of activities according to project dependencies.

This study focuses to increase knowledge and training in cross-disciplinary and cross-sectorial research, as this is often referred to as an important tool when developing sustainable solutions for major societal challenges.

This study needs to include theory and skills training in cross-disciplinary research in research training.

Cross-disciplinary teams have the potential to address major societal challenges, including more perspectives and more stakeholders than single disciplinary research teams.

Major societal challenges require complex and sustainable solutions. However, there is a lack of knowledge about how cross-disciplinary and cross-sectorial research teams may work productively to solve these challenges. This paper shares experiences regarding the challenges and possible solutions for productive collaboration in cross-disciplinary and cross-sectorial research teams within the domain of e-mental health services.

Purpose – In this chapter, we report on the lessons of cross-disciplinary collaborative workshop between sociologists and engineering educators to synthesize what is known about legitimating and disseminating educational reform and to develop a research agenda for what needs to be known in order to spread educational reform and to overcome on-the-ground resistance to change.

Methodology/approach – This chapter is based on a case study of this workshop, describing the “white papers” prepared by participants prior to the workshop and the research agendas that emerged from discussions of them during the workshop and after.

Findings – The workshop resulted in a sophisticated research agenda as well as some modest efforts to create cross-disciplinary links to implement it. However, a one-time workshop did not overcome institutional barriers to this kind of activity.

Research limitations – Since this is a case study of a single collaboration we cannot generalize to all cross-disciplinary collaborations, although it does provide an example of what works to facilitate cross-disciplinary efforts and what obstacles remain.

Practical implications – An advantage to the workshop was the absence of institutional barriers to cross-disciplinary collaboration. Attendees were removed from their institutions, departments, disciplines, and turf battles. However, without increased institutional support for cross-disciplinary efforts, such as this one, the value of the social sciences for diffusing the innovations of science and engineering reform movements may not be realized.

The purpose of this paper is to evaluate a unique pedagogical approach intended to address a need of the architecture, engineering and construction (AEC) professions for graduates to work in cross-disciplinary collaborative teams. Addressing this industry need has been challenging for higher education programs in the past. The pedagogy evaluated in this study takes a unique approach to addressing the issue and the aim of the study is to capture the effectiveness of the approach.

This paper presents a qualitative research study evaluating perceptions of students and faculty participating in the cross-disciplinary course experience between architecture and construction. The study evaluated perceived vs received learning outcomes and perceived challenges of the cross-disciplinary course approach. Data were collected from open-ended interviews and observations of students and faculty participating in the course, as well as course artifacts.

Results of the study indicate alignment between perceived and received outcomes. Identified perceptions of challenges to the approach reflect many identified in previous studies. Areas for future study, and practice in collaborative education within the AEC disciplines are also suggested.

This research used a qualitative approach to evaluate perspectives of six students and two teachers in a specific pedagogical approach at one university. Given the small sample size and delimitation of one-course approach, findings from this study are not generalizable to a broader population. In addition to providing valuable data for future quantitative studies on a larger population, the study also provides pedagogical options for other schools to consider implementing and studying. The findings support previous research suggestions that collaborative approaches done early and often for longer durations are needed to address collaborative learning challenges.

The pedagogical approach evaluated in this study takes a unique approach to addressing a well-documented need in the AEC industry. Information included in this paper demonstrates an approach not yet documented in AEC higher education. Further, it provides a glimpse into the strengths, weaknesses, opportunities and challenges that contribute a body of knowledge for others in the discipline to build from. The findings suggest a more in-depth approach may help cross the negative student impressions developed in shorter in-frequent approaches, and begin to develop student understanding of the value and necessity of multi-disciplinary collaboration.

This editorial introduces a special issue of the Journal of Services Marketing, dedicated to papers discussing the effect of the physical context on customer experience. This study aims to identify diverse areas of extant knowledge, upon which researchers might draw when investigating the effect of the physical context on customer experience, to inform future research agendas.

Drawing on available literature, the authors argue that, as prior studies in diverse scholarly fields have explored the physical context, these bodies of knowledge may offer theories and constructs that meaningfully inform explorations of the effect of the physical context on customer experience.

The authors identify five marketing subdisciplines and six nonmarketing disciplines, each offering theories, constructs and perspectives which researchers might draw upon in future studies of the effects of the physical context on customer experience.

The authors develop a novel map which depicts the field of study of the effects of the physical context on customer experience, which scholars might use to inform future research design. In addition, the authors suggest several directions for future research.

Contrary to my expectations, the old adage holds true – “absence makes the heart grow fonder” – even in the context of higher education. If someone would have asked me 15 years ago if I would miss my time at the copy machine in the Marketing Department or in the library or stressing about comprehensive exams or my dissertation, my answer would have been a resounding “NO!” Now that I realize what a luxury it was to be focused exclusively on learning and research without all of the other obligations of tenured faculty life, I remember my days at MSU fondly. I can almost say I even miss the winters! However, since joining North Carolina State University in 1995, the key word in that last sentence is “almost”.

The purpose of this paper is to explore the role of storytelling in data interpretation, decision-making and individual-level adoption of business analytics (BA).

Existing theory is extended by introducing the concept of BA data-driven storytelling and by synthesizing insights from BA, storytelling, behavioral research, linguistics, psychology and neuroscience. Using theory-building methodology, a model with propositions is introduced to demonstrate the relationship between storytelling, data interpretation quality, decision-making quality, intention to use BA and actual BA use.

BA data-driven storytelling is a narrative sensemaking heuristic positively influencing human behavior towards BA use. Organizations deliberately disseminating BA data-driven stories can improve the quality of individual data interpretation and decision-making, resulting in increased individual utilization of BA on a daily basis.

To acquire a deeper understanding of BA data-driven storytelling in behavioral operational research (BOR), future studies should test the theoretical model of this study and focus on exploring the complexity and diversity in individual attitudes toward BA.

This study provides practical guidance for business practitioners who struggle with interpreting vast amounts of complex data, making data-driven decisions and incorporating BA into daily operations.

This cross-disciplinary study develops existing BOR, storytelling and BA literature by showing how a novel BA data-driven storytelling approach can facilitate BA adoption in organizations.

The purpose of this research is to focus on the internationalisation process and experiences of Korean theatre companies. Factors investigated include cultural issues impinging on production values and the roles of entrepreneurial thinking and creativity. An analysis of impacting barriers on performing arts internationalisation is also carried out.

A case study approach was used to investigate the performance and internationalisation activities of five Korean theatre companies that participated in the Edinburgh Festival Fringe.

The exporting of Korean cultural products contributes markedly to the perception and understanding of Korea. Small theatre companies with a tolerance of risk‐taking, together with competencies in creativity and entrepreneurial thinking, can help to minimise the effect of unforeseen problems experienced during the internationalisation of theatre productions.

The in‐depth case study approach adopted here has resulted in the uncovering of data that would not have been unveiled through questionnaire analysis alone. The findings can, however, contribute to future large‐scale surveys of the arts industry.

The issues identified in this study are also relevant for other forms of internationalising artistic productions. The successful combination of artistic ability and the implementation of entrepreneurial competencies, together with the creative use of limited resources, serve as competitive advantages for the arts organisation.

This research promotes a cross‐disciplinary approach to arts marketing in general by encouraging the interrogation of fields such as entrepreneurship, small business marketing and internationalisation research.

This chapter explores the concept of branding in a contemporary competitive arena of places. The multi-dimensional interpretations of places offer a variety of possibilities to better understand the true essence of destination branding. One of the common interpretations of places is through the study of their images, as destination branding requires a thorough understanding of destination image. The important foundation and relation of destination image are specified and explained. The notion of destination branding has evolved from the fields of marketing and urban studies and has become a cross-disciplinary research area. Thus, the researchers explain that destination branding as well as ‘place branding’ are dynamic concepts that are being continuously being explored in academia for the benefit of practitioners in travel and tourism. This chapter suggests that the use of brand equity is also one of the frontier areas of study in ‘place branding’ as it emphasises the need to thematise destinations (e.g. for their historical heritage, cultural value, natural attractions, etc.) and places for residence (e.g. as green cities, creative cities, smart cities, etc.).

The paper aims to explore whether topic analysis (identification of the core contents, trends and topic distribution in the target field) can be performed using a more low-cost and easily applicable method that relies on a small dataset, and how we can obtain this small dataset based on the features of the publications.

The paper proposes a topic analysis method based on prolific and authoritative researchers (PARs). First, the authors identify PARs in a specific discipline by considering the number of publications and citations of authors. Based on the research publications of PARs (small dataset), the authors then construct a keyword co-occurrence network and perform a topic analysis. Finally, the authors compare the method with the traditional method.

The authors found that using a small dataset (only 6.47% of the complete dataset in our experiment) for topic analysis yields relatively high-quality and reliable results. The comparison analysis reveals that the proposed method is quite similar to the results of traditional large dataset analysis in terms of publication time distribution, research areas, core keywords and keyword network density.

Expert opinions are needed in determining the parameters of PARs identification algorithm. The proposed method may neglect the publications of junior researchers and its biases should be discussed.

This paper gives a practical way on how to implement disciplinary analysis based on a small dataset, and how to identify this dataset by proposing a PARs-based topic analysis method. The proposed method presents a useful view of the data based on PARs that can produce results comparable to traditional method, and thus will improve the effectiveness and cost of interdisciplinary topic analysis.

This paper proposes a PARs-based topic analysis method and verifies that topic analysis can be performed using a small dataset.