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Reports the findings of an earlier study which was conducted to determine the comprehensiveness of wellness programs provided by the 50 state police agencies/departments of public safety for their commissioned law enforcement officers. The study also focused on the attitude of the personnel directors about the effectiveness of their wellness programs. A national survey was sent to each personnel director of the 50 state police agencies/departments of public safety. The survey, with an overall return rate of 98 per cent, addressed five components of wellness: physical fitness, stress management, psychological and mental health, nutrition and dietary related issues, and alcohol and chemical dependency. Although 29 agencies stated they had a wellness program, none offered all five of the wellness components identified above. Of the 20 agencies which stated they did not have a wellness program, all provided at least some aspect of one of the five wellness components. Also identifies areas in which more emphasis should be placed in order to establish a comprehensive wellness program. It can also serve as a basis for an expanded study in the area of wellness.

The first section will be the introduction which discusses the global scenario of wellness tourism after the pandemic. The second section of this study is wellness tourism after the pandemic in Sri Lanka. This title is an overview based on the homestays which are practicing wellness tourism at the Veludvara Wellness Stay, 98 Acres Resort and Spa and Ella Yoga Hub, and it examines the tourist perspective on wellness tourism after the pandemic. The third section discusses global best practices and policy development in this regard. The fourth section of this study focuses on demand and trends that can be promoted to future wellness tourism and conclude with recommendations. This study followed a qualitative method which is carried out with interviews, observation and secondary data such as books, websites, research papers, articles and other published materials. The impact of this research work is focused on stakeholders in wellness tourism, such as service providers, entrepreneurs, policymakers and other relevant authorities to fulfil gaps in the wellness tourism sector. Furthermore, this will be a good overview for tourists who are willing to get the experience of wellness tourism after the pandemic and identify its future values and demands.

The main purpose of this chapter is to analyze the relationship between service innovation and experience creation in the context of spas, wellness and medical tourism. The objectives include providing an overview of service innovation theory and models and applying them to the spa, wellness and medical tourism sectors.

Primary research was undertaken with the purpose of identifying the most important elements in the experiences of spa and wellness guests and tourists. An online questionnaire was collected from 17 different types of spa and wellness facilities from 56 countries including all kinds of spa, wellness hotels, and retreats. Information given was based on three major demand segments: local customers, domestic tourists, and international tourists. A case study is also given of Pärnu hospital in Estonia, where innovative practices are being implemented to enhance the patient experience.

Findings suggested that some aspects of innovation (e.g., design and technology) are not as important as expected, but evidence-based treatments, medical services, and natural and local resources are.

The research gives important insights into customer preferences and current and future trends; however, the research only focused on operator rather than consumer perspectives. This would require further research.

The research findings provide useful information to operators who are trying to create innovative, unique, and competitive customer services.

Existing service innovation models are applied to new sectors (spa, wellness and medical tourism) and new insights are given into how these sectors can increase innovation and enhance customer experiences.

Tourism is one of the key economic activities in the world. Sri Lanka is a country that deeply relies on income from tourism. Hence, identifying new horizons to develop the tourism sector is vital. Since wellness tourism is a trending concept in world tourism, this chapter aimed at Ayurveda-based wellness tourism and ways to uplift the existing outfit through lessons from other Asian counterparts. The researcher conducted 19 in-depth interviews with industry professionals to collect qualitative data inputs to understand the real scenario in Ayurveda wellness service providers. Results showed that Sri Lankan Ayurveda wellness tourism (AWT) is impacted by the actions of three main stakeholders, tourism-related authorities, Ayurveda-related authorities, and service providers. Tourism and Ayurveda-related authorities identified the importance of AWT to some extent, but actions are insufficient or rather bottleneck the sustainable development in the industry. Further, the bureaucracy of authorities prevents the expansion of AWT through medium- or small-scale service providers. The results suggest that Sri Lankan AWT requires long-, mid-, and short-term-based corrective actions.

Human life has been unfavourably impacted by COVID-19, which has impacted the entire planet. Contrastingly, it is now crucial to discern the significance of health in human life and pay more attention to protecting health. Owing to COVID-19's influence on lifestyle, it is evident that the pandemic contributes to the development of health tourism and that wellness tourism, which was in the pre-pandemic growth trend, is favoured more often. Therefore, it is indisputable that stakeholders in the health and tourism industries view the rising demand for health-focused holidays as a potential. However, on the opposite hand, it is meaningful to broaden the number of products made available within the context of wellness tourism, to pinpoint areas that are conducive to health-related activities, to generate the infrastructure and superstructure required in these areas and to step up marketing initiatives in order to make the most of this opportunity. To address these concerns, it is deemed crucial that the parties involved in the tourism and health sectors coordinate their efforts.