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This study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interaction values affect attitudes toward food videos and vloggers. Additionally, it investigates the potential for product placement by studying the effects of attitudes toward food videos and vloggers on consumers’ behavioral intention regarding purchasing featured food ingredients.

An integrated model informed by theories (uses and gratification and stimulus-organism-response) was developed. An online survey was administered to 339 Vietnamese social media users. The data were analyzed using partial least square structural equation modeling (PLS-SEM).

The results show that food videos’ entertainment and information value positively impact the attitude toward food videos. However, the interaction value does not have a significant impact. All three values (entertainment value, information value and interaction) impact the attitude toward food vloggers. Both attitudes significantly influence purchase intention, showing that there is a pathway to product placement. The frequency of social media use can moderate these relationships, with a negative effect on the attitude toward food videos and a positive effect on the attitude toward food vloggers.

These findings provide insights into vlogger success pathways, not only in terms of audience reception but also in terms of product placement. This study offers comprehensive suggestions on pathways for success that are interesting for vloggers, food business operators, restaurant managers and audiences on how to design effective food videos and potentially encourage consumer purchases. These pathways can also be valuable for other behaviors, such as food safety advice and food waste reduction.

Using the transportation theory, and the brand equity model, this study aims to examine how short video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to patronise. Further, the study tested the moderating role of real-world video between the brand equity dimensions and intention to patronise.

A sequential explanatory mixed method is adopted for this study. An empirical study was conducted in the first phase with 1,119 participants. In the second phase, the quantitative results were used to develop a semi-structured interview guide for in-depth interviews with 9 respondents to validate the quantitative outcomes. The structural equation modelling technique was utilised to analyse the quantitative data, whereas content analysis was used for the qualitative data.

The results revealed that short video narratives lead to horti-awareness, image and value. Additionally, horti-awareness, and value had a significant impact on intention to patronise horti-tourism destinations. Another interesting observation is that the negative perceived quality might be as a result of the short video emanating from a tourist perspective. Importantly, potential tourists perceived the real-world video to be authentic, thus strengthening the relationship between the brand equity dimensions and intention to patronise.

This research provided valuable insights for marketers/management and stakeholders within the tourism and hospitality sector to achieve benefits derived from the findings of the study.

To the best of the authors knowledge, this study is the first attempt to embed the theory of transportation and the brand equity model in understanding horti-tourism destinations, which can rarely be found in extant literature.

This study aims to analyse the differences between professional interaction mediated by video conferencing and direct professional interaction. The research identifies diverging interests of office workers for the purpose of addressing work ethical and business ethical issues of professional collaboration, competition, and power in future hybrid work models.

Based on 28 qualitative interviews conducted between November 2020 and June 2021, and through the theoretical lens of phenomenology, the study develops explanatory hypotheses conceptualising four basic intentions of professional interaction and their corresponding preferences for video conferences and working on site.

The four intentions developed on the basis of the interviews are: the need for physical proximity; the challenge of collective creativity; the will to influence; and control of communication. This conceptual framework qualifies a moral ambivalence of professional interaction. The authors identify a connectivity paradox of professional interaction where the personal dimension remains unarticulated for the purpose of maintaining professionality. This tacit human connectivity is intertwined with latent power relations. This plasticity of both connectivity and power in direct interaction can be diminished by transferring the interaction to video conferencing.

The application of phenomenology to a collection of qualitative interviews has enabled the identification of underlying intention structures and the system in which they affect each other. This research identifies conflicts of interests between workers relative to their different self-perceived abilities to persevere in competitive professional interaction. It is therefore able to address consequences of future hybrid work models at an existential and societal level.

This paper investigates the interaction effect of audio and video, and studies lip synchronization (lip sync). The study shows a comprehensive evaluation of achievable audio and video quality undertaken based upon different sets of impairments between audio and video, prior to transmission. The tests have been conducted on two different task scenarios, i.e. passive communication and interactive communication (person to person). The research concentrates on quantifying the effects of network impairments (packet loss) on perceived audio and video quality, as well as finding the correlations between audio and video in multimedia applications. The results presented in this paper show the strong interaction dependency between audio and video. It was justified that video has a unique benefit on multimedia quality for its psychological effects. The findings also concluded that the sensory interactions, and the attention given to a particular aspect of performance, are clearly content‐dependent.

The purpose of this paper is to explore the availability and features of Latin American and Spanish online videos available through video vendors and other providers to US academic libraries.

The paper examines US, Spanish, and Latin American video vendors that offer online videos about and/or are produced in Latin America and Spain. The study focuses on: content, technical aspects, and terms of purchase. For video vendors providing digital delivery systems, searching capabilities and special features are also analyzed. The paper also evaluates video providers interested in working with academic libraries. The availability of videos integrated in major multimedia databases is also explored.

The paper concludes that the Spanish and Latin American online video marketplace for academic libraries is still emerging, especially for those video vendors located abroad. The relatively small number of offerings are mostly documentaries. Streaming via internet protocol access is the most common way of delivery. Term licenses are standard and access is allowed both off‐campus and on‐campus.

Little research has been done on the availability of Latin American and Spanish online videos. This research would be especially useful for librarians responsible for collection development in these subject areas.

Video is an increasingly important medium for the communication of ideas in academia. It has high potential as a tool in instruction and is valuable for the visual portrayal of the outcomes of large‐scale mathematical models and simulations. A major problem for conventional video is that it is a passive medium, moving linearly at a fixed pace regardless of the viewer. This problem is overcome when video documents are made interactive so that the viewer can affect the pace and order of viewing. Video controlled by computer software permits the user to select video segments for viewing in any order and see video segments in the context of text, computer graphics, and sound. In effect, one can read a book (on screen) where the photographs are video segments, and one can branch from any page to any other as interest dictates. We might call such materials compound documents and the method of delivering them a multimedia presentation. Libraries have begun to collect interactive video materials and to sustain the equipment necessary to make the documents useful to readers. The challenge to library managers is making sensible decisions about investments in this arena.

The purpose of this paper is to describe and assess Arabic videos related to cancer treatment to gain insights about the nature of health information as it is shared on YouTube. Accordingly, future strategies for different bodies are suggested to promote effective communication.

The approach is to select a representative sample of YouTube videos for certain search terms related to cancer treatment in the Arabic language. In order to identify the search terms, Google Trends is utilized. To retrieve the most relevant videos, a simple python tool is developed using YouTube API V3. For this study, the first 150 relevant videos are quantitatively and qualitatively analyzed. Objective data and subjective data are collected for each video and analyzed. Objective data include video title, URL, length, view count, like count, dislike count, comment count and the associated tags. For content analysis, coding themes are defined for the subjective data as follows: video format, video authorship and video content. Video content includes three categories: types of treatments, targeted part and evidence-based indicators.

The study included 150 videos, from which 30 videos were not content related; therefore, 120 videos remain in the analysis. Using rounding values, it can be observed that the average video lasted 10 min, had 184,966 views, was commented on 263 times, was liked by 2,295 users and disliked by 148 users. Non-professional individuals (46 percent) posted less than half of the videos, whereas public institutions posted only 18 percent of videos. More than half of videos (56 percent) promoted using herbal, botanical, and other natural products for cancer treatment. The majority of YouTube video formats were videos (52 percent), followed by audio with captions (30 percent). News and stories were the dominant videos, with (16 percent), and other types of videos were mostly testimonials and private centers promotions. Only 6 and 9 percent of videos targeted the genetic and immune systems, respectively. Out of the 120 analyzed videos, 86 percent did not mention any risk factor for the recommended treatment, and 73 percent did not offer the details of their usage direction.

Researchers need to understand the information that is currently available on social media platforms related to the high-risk diseases in order to design initiatives, tools, and actions to allow an easy effective transfer of knowledge.

Recounting in-depth knowledge of YouTube cancer treatment contents will allow policy makers, YouTube management, medical organizations, and government agencies to understand the viewers’ behavior of YouTube and their needs to provide accurate and trustworthy information to adopt evidence-based resources.

Creating the suitable content, in terms of health promotion strategies, associated with the appropriate format and understandable language that people need will be one of the major responsibilities of YouTube management, government and professional bodies. The well-designed health messages will enhance users’ engagement and attention to health issues from trusted sources.

There is very less information about Arabic messages in social media, YouTube in particular, specifically regarding cancer treatment. Thus, this study is one of the first studies to explore how Arabic messages are presented on YouTube. The aim of the assessment is to extract the current status and suggest future strategies for different bodies to have effective communication toward the Arabic communities.

The high-efficient processing of mass data is a primary issue in building and maintaining security video surveillance system. This paper aims to focus on the architecture of security video surveillance system, which was based on Hadoop parallel processing technology in big data environment.

A hardware framework of security video surveillance network cascaded system (SVSNCS) was constructed on the basis of Internet of Things, network cascade technology and Hadoop platform. Then, the architecture model of SVSNCS was proposed using the Hadoop and big data processing platform.

Finally, we suggested the procedure of video processing according to the cascade network characteristics.

Our paper, which focused on the architecture of security video surveillance system in big data environment on the basis of Hadoop parallel processing technology, provided high-quality video surveillance services for security area.

The use of video as a teaching and learning aid in education and training is a relatively recent development. Yet already its effectiveness can be demonstrated in many areas. For many, the first contact with video is in the home. Here it is typically used as a means of time‐shifting television programmes: that is, recording them at the time of transmission in order to view them at a more convenient time. A further popular use of the home video recorder is to view tapes purchased or rented from shops and video clubs. These cover a variety of topics, some educational in content.

NO better indication of the growing consumer interest in video systems in Britain exists than the number of monthly magazines available on the subject. Excluding journals such as Audio visual and Video which cater mainly for the professional, there are at the time of writing six periodicals dealing with domestic video: Popular video (formerly Music and video), Television and home video, Video review, Video today, Video world and What video? (As a further sign of the times, the established magazine Photoplay has been transformed into Photoplay movies and video, with front cover emphasis on the last three words of the title). By way of contrast, there is only one comparable journal devoted to amateur film making, Movie making having taken over its competitor Film making in late 1980. Movie maker itself has ackowledged the importance of home video by carrying a regular video column and advertisements. The various publishing groups are as follows: