Search results

The purpose of this paper is to apply social comparison theory to the study of managerial careers. It is proposed that how managers evaluate their career progression in comparison with the accomplishments of others will affect how they feel about their careers and organizations.

Male and female managers who were similar in age (±5 years) and from the same organization, functional area, management level, and region were asked to participate in the study. Data from 392 managers from lower and middle levels were used to test the study hypotheses. Respondents completed measures of upward comparisons, downward comparisons, enacted aspirations, competitiveness of work group, career satisfaction and turnover intentions.

Study results showed that social comparisons influence managers' turnover intentions and career satisfaction. Upward comparisons were found to be positively related to turnover intentions and career satisfaction. Downward comparisons were found to be negatively related to turnover intentions and positively related to career satisfaction. In addition, the competitiveness of the managers' work group and their enacted aspirations were found to be significant moderators. These findings emphasize the importance of relative standards in predicting managerial career attitudes.

The measures created to assess the degree to which individuals make downward and upward social comparisons when assessing their career progress should be tested in additional occupations and studies. Future research should investigate how social comparisons influence career attitudes beyond considering feelings of relative deprivation. In particular, researchers should aim to understand when upward comparisons are threatening or motivating.

The findings demonstrate that social comparisons can be quite prevalent within organizations and that the competitiveness of the organizational climate can have a significant impact on how social comparisons affect managers' career satisfaction. Therefore, organizations should be mindful of the climates they endorse. Furthermore, findings suggest that organizations should encourage managers to participate in career strategies since career strategies associated with enacted aspirations were found to enhance the effects of the social comparison process, leading to an increase in managers' career satisfaction and a decrease in their turnover intentions.

This is the first known study to empirically examine how upward and downward comparisons affect managers' turnover intentions and career satisfaction.

Previous research has linked upward social comparison on social network sites (SNSs) to depressive symptoms; however, the mechanism underlying this relationship remains unclear. The purpose of this paper is to explore the roles of envy and self-efficacy in the relationship between upward social comparison on SNSs and depressive symptoms.

Based on the social comparison theory and previous related literature, a moderated mediation model integrating upward social comparison on SNSs, depressive symptoms, envy and self-efficacy was developed and empirically examined based on the data collected from 934 Chinese high school students.

The structural equation modeling analysis shows that envy partially mediates the relationship between upward social comparison on SNSs and depressive symptoms, whereas self-efficacy moderated both the direct effect of upward social comparison on SNSs on depressive symptoms and the mediating effect of envy in the relationship between upward social comparison on SNSs and depressive symptoms.

The findings offer interesting implications for guiding adolescents to use SNSs properly. This study found that envy and self-efficacy act as a mediator and moderator, respectively, between upward social comparison on SNSs and depressive symptoms, indicating that reducing envy and enhancing self-efficacy should be feasible to alleviate the negative effect of SNSs use.

In order to alleviate the negative effect of SNSs use, parents and educators should direct adolescents to view others’ achievements and happiness properly and manage to improve self-efficacy among adolescents with poor self-efficacy through effective training.

Through building and examining a moderated mediation model integrating envy and self-efficacy into the relationship between upward social comparison on SNSs and depressive symptoms, the present study advances our understanding of how and when upward social comparison on SNSs augments the risk of depressive symptoms among adolescents.

This study aims to focus on the dynamics in influencer-consumer relationships to understand how Generation Z consumers’ identification and social comparison with influencers shape their response to influencers’ branded posts. Specifically, this study investigates how perceived similarity and wishful identification lead to distinct social comparison mechanisms that affect Generation Z consumers’ self-improvement motives, which, in turn, drive their message engagement, brand attitudes and purchase intentions.

An online survey was conducted with 295 college students who are digital natives and whose purchase decisions are heavily influenced by social media influencers.

The study findings confirmed that perceived similarity positively influenced assimilative comparison emotions of optimism, admiration and aspiration while negatively influenced contrastive comparison emotions of envy, depression and resentment. Wishful identification positively affected both assimilative and contrastive comparison emotions. Both types of social comparison emotions further affected consumers’ motivations to follow the influencer for self-improvement, thereby enhancing their brand attitude, purchase intention and engagement behaviors.

This study is one of the earliest attempts to investigate the relationship dynamics between influencers and consumers from the lens of social comparison. The study examines the antecedents of perceived similarity and wishful identification, the mediators of upward comparison emotions and self-improvement motives and the brand evaluation outcomes of message engagement, brand attitude and purchase intention.

The purpose of this paper is to confirm the causal relationship, in an upward social comparison, of envy, loneliness and subjective well-being (SWB). Particularly, the authors address the mediating roles, each, of benign envy (BE) and malicious envy (ME) as different types of envy. In addition, the authors explore the grandiosity of users, in terms of narcissistic personalities, and whether it has discriminatory impacts on this causal relationship.

The authors re-enacted a situation that users confront on Facebook as a quasi-experiment to determine if there is an effectual relationship among variables in the path of upward comparison, envy, loneliness and SWB. First, the authors divided envy into BE and ME to examine its mediating role in the path of upward comparison and loneliness. Second, the authors examined the differentiated effects of both kinds of envy and loneliness on SWB. Finally, the authors determined if users’ grandiose, narcissistic behaviour has moderating effects on the path of each variable.

The results revealed that upward comparison has a positive effect on both kinds of envy; however, in the path of loneliness, only ME operated and played a mediating role. Furthermore, grandiosity had a partially significant moderating effect.

This study has the following theoretical implications. The mediating effect of envy was identified in the path of upward comparison, loneliness and SWB. Research limitation is as follows: this study could not effectively reflect individual differences. It is necessary to include individual difference variables in later research, including characteristics of social comparison.

This study has the following practical implications. Social comparison on Facebook poses a more serious problem than it does offline; therefore, users need to protect their own SWB. If users can actively cope with the information of others and selectively choose their upward comparison targets, they can reduce their loneliness and improve their SWB as expected in the hypotheses.

The “unfriending” events that occur on Facebook may be explained by the mediating phenomenon of ME. The research showed that the excessive narcissism of users on Facebook is an inconsistent information with real selves of users, thus triggering the ME, which causes avoidance from other Facebook users.

The authors have proven that social comparison and envy emotion are the causes of the loneliness, while the authors are on Facebook. Especially, the mediation role of BE and ME are discussed in a distinguished manner. Also, the authors confirmed that the influence of narcissism could further aggravate the problem of loneliness. Finally, the authors found that the variables of the study also affect the SWB of the Facebook user.

This paper aims to examine whether social comparison in a prior, nonconsumption circumstance (e.g. in an academic setting) affects consumers’ materialism and subsequent spending propensity, and explores the incidental feeling of envy as the underlying mechanism.

Four experiments have been conducted to test these hypotheses. Study 1 manipulated social comparison in an academic domain, and measured undergraduate students’ materialism after they compared themselves to a superior student or to an inferior student. Study 2 used a recall task to manipulate social comparison and examine the mediating role of envy. Study 3 examined which of the two types of envy (benign or malicious) affected materialism. Study 4 examined the downstream consequences on spending propensity in both public and private consumption contexts.

The results suggest that consumers place greater importance on material goods and are more likely to spend money on publicly visible products after making upward social comparisons than after making downward social comparisons or no comparisons. Furthermore, envy acts as the mediator for the observed effect of incidental social comparison on materialism.

First, this study improves our understanding of the consequences of social comparison and envy by demonstrating that incidental envy (both benign and malicious) experienced in a prior, unrelated social comparison can motivate materialistic pursuits. Second, the present research contributes to the compensatory consumption literature by revealing that, in a social comparison context, envy is the affective underpinning that gives rise to the motivation to engage in compensatory consumer behavior. Third, the findings also enrich materialism research by exploring an important situational antecedent in driving materialistic orientation.

The purpose of this paper is to extend and test a theory of uncertainty and directional social comparisons. Prior studies have posited that uncertainty leads to increased upward and downward social comparisons. The authors ' view is that uncertainty affects upward and downward comparisons differentially. They test their theory in the Chinese workplace, and focus specifically on employees’ comparisons of career progress. Workplace consequences of social comparisons are also investigated.

The authors achieve their objectives by collecting data from respondents in China that measure uncertainty, directional social comparisons, organizational commitment and job satisfaction. They use a longitudinal design to assess causality.

This paper found that perceived organizational support, an antecedent that lowers uncertainty in the workplace, is related to upward social comparison, whereas psychological entitlement, an uncertainty-raising antecedent, is related to downward social comparison. Upward social comparison positively affected organizational commitment, whereas downward social comparison positively impacted job satisfaction.

The data collection relied on self-reports and hence the findings may be adversely affected by common method bias. Another limitation involves the generalizability of results, given that the respondents were drawn from three large firms in China.

This paper indicates that directional social comparison processes serve as an important mechanism for understanding how employees’ work attitudes are developed. It also demonstrates the applicability of social comparison theory to the study of organizational behavior in China.

From the perspective of customer segmentation, most scholars show more interest in the very important person (VIP) customer’s service experience and satisfaction; however, the way in which ordinary customers view VIP services has received less attention. Based on fairness heuristic theory and social comparison theory, this study aims to examine the impact of the social visibility of VIP services on ordinary customers’ satisfaction and explored the underlying mechanisms and boundary conditions of this effect.

Two experiments were conducted, Study 1 verified the main effect and mediating effect, Study 2 tested the moderating effect.

The results show that the social visibility of VIP services decreases ordinary customers’ satisfaction and perceived fairness mediates this effect. The deservingness of VIP status moderates the connection between social visibility and perceived fairness.

This research changes the objects of VIP services research and focuses on ordinary customers as its main group and expands the scope of social comparisons among customers.

The findings expand the scope and perspective of research on VIP services and provide guidance to service providers to reduce ordinary customers’ feelings of unfairness so as to improve customer satisfaction.

This study explores the effect of the social visibility of VIP services on ordinary customer satisfaction from the perspective of perceived fairness, as well as the underlying mechanism and boundary conditions of the effect.

Compares the social comparison experience on young Japanese adults with a similar one on young Canadians. Reveals that satisfaction of the Japanese with their possessions did not change with the social comparison experience in the same way as it did with Canadians. Suggests the Japanese reaction was on a more general level of effect with possessions, rather than simply satisfaction as was the case in Canada. Observes an interaction between direction of social comparison and respondents’ gender that was considerably different in nature from that of Canadians. Suggests that Canadians had a stronger desire for more and better possessions, willingness to strive for more possessions, together with a high degree of how possessions contribute to self‐image.

Despite the dramatic increase in people's use of social media, relatively few studies have examined its effect on careers. Drawing upon social comparison theory and self-regulation theory, this study aims to investigate how career-oriented social media usage interacts with social comparison orientation (SCO) to influence the career exploration of university students.

Three waves of survey data are collected from 482 university students in China. Hypotheses are tested through ordinary least squares analysis.

Results show that career-oriented social media usage increases career anxiety, which in turn promotes career exploration. Furthermore, SCO strengthens such influence of career-oriented social media usage.

Given the limited attention paid to the effects of social media in career contexts, this study distinguishes career-oriented social media usage and proposes insights into its effect on career exploration. In doing so, this study extends social media literature and provides implications for the transition of university students from school to work in the digital era.

This study aims to explore the connection between travel content consumption in social networks and social comparison, envy as well as travel intention. It analyzes whether tourists’ travel intention is affected by travel content consumption in social networks, and more importantly, whether social comparison and envy play a mediating role in this process.

Data was collected through intercept in four popular tourist spots in Guangzhou and Zhuhai in South China. A self-administered questionnaire was used. A total of 400 participants were recruited, and 291 valid questionnaires were obtained. Bias-corrected nonparametric percentile bootstrap mediation variable test method was used to test hypotheses.

The study yielded three results. First, travel content consumption in the social networks positively influences travel intention. Second, travel content consumption in social networks indirectly affects travel intention through social comparison and envy. Third, the control variables, such as gender, age, education and income, mainly affect envy.

This study constructs a theoretical framework of stimulus–cognitive appraisal–emotion–behavioral responses. To the best of the authors’ knowledge, it is the first study to reveal that the internal psychological mechanism of travel content consumption affects travel intention. It also discloses that envy of seemingly negative emotions can encourage positive behaviors in certain situations.