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This study aims to examine why women transition from wage work to self-employed entrepreneurship, the seemingly insecure and unruly economic sector compared with the stable iron rice bowl and the fancy spring rice jobs.

Based on in-depth interviews in Zhejiang, the entrepreneurial hotbed in coastal China, this study examines the experiences of self-employed female entrepreneurs who used to work in the iron rice bowl and the spring rice jobs and explores their nonconventional career transition and its gendered implications.

This study finds that these women quit their previous jobs to escape from gendered suppression in wage work where their femininity was stereotyped, devalued or disciplined. By working for themselves, these women embrace a rubber rice bowl that allows them to improvise different forms of femininity that are better rewarded and recognized.

The study contributes to studies on gender and work by framing femininity as a fluid rather than a fixed set of qualities and fills the research gap by illustrating women’s agency in reacting to gender expectations in certain workplaces. The study develops a new concept of rubber rice bowl to describe how entrepreneurship, a seemingly women-unfriendly sphere, attracts women by allowing them to comply with, resist, or improvise normative gender expectations.

Although a host country may offer a safe home to refugees, it may not be able to offer them their native foods. In fact the hosts may know very little about the refugees' staple food items and their traditional preparation. This was found to be the situation when the Vietnamese boat people were given refugee in the UK.

In late 2015, the El Nĩno phenomenon induced Vietnam’s worst drought in 60 years, which lasted until mid-2016 and intensified the most expansive saline intrusion in 90 years. The combination of the two hazards resulted in a large-scale disaster, which has led 18 provinces of Vietnam, most of them from the Mekong Delta, to water shortage, insanitation, human and animal diseases, food emergency need and a considerable disruption in local communities’ livelihoods. These devastating effects raise the question of what makes local households vulnerable to drought and saline intrusion. The chapter argues that vulnerability to the natural disaster is not something resulted from external threats, but rather, is derived from the interplay between social structures residing deeply inside the socio-economic systems and agency’s conditions presenting at the household level. Social structures are rules and procedures that constrain and/or enable human actions in agricultural production, risk taking and adaptation. Agency refers to the capacities of disaster-affected households in the Vietnamese Mekong Delta who cultivated third rice crop and suffered heavily from the 2015–2016 disaster. In addition to households’ lack of planning and coping capacities, the constitution of vulnerability to drought and saline intrusion can be attributed to the interaction between farmers’ choice of extra rice crops and the state’s policies and directions in agricultural and irrigation development since 1990s to date.

Discusses the logic of the re‐emerging relationship approach to marketing and presents key strategic as well as tactical implications for a firm attempting to apply a relationship marketing strategy. Notes that major changes in the business philosophy may be required if relationship marketing is truly to be adopted. Otherwise the firm may just be paying lip‐service to the new philosophy. Using direct marketing techniques and developing partnerships alone are not sufficient. Relationship marketing requires much more than that.

Rice agroecosystems must grow sustainably to meet the increasing demand for food. A fish-rice co-culture was introduced to conserve rice agroecosystems in farming communities. This study aims to assess the technical, socio-economic and environmental outcomes as the pillars of sustainability.

This study employs a mixed qualitative-quantitative approach to assess a sustainable intensification programme's impact on sustainability. Data were collected using group discussions and self-assessment surveys. The study sites cover East Java and West Java provinces.

This study found that rice-fish co-culture improved the sustainability of the farming system. Farmers applied pest and disease management and partially substituted inorganic fertilisers with organic ones. The outcomes were apparent in the diversity of harvested products. Economically, the rice yield increased, the production costs decreased and the resultant increased income. Environmentally, the fish-rice co-culture was sound because of ecological inputs. The population of natural enemies of pests increased. Socially, fish-rice co-culture was acceptable to the community since there was no conflict with the local governments, local norms and religions and the existing farming practices of other crops.

This study was based on five groups as case studies, such that the result might not represent the general condition.

The study's methodology was supported by valid economic theories and data directly gathered from farmers.

The purpose of this paper is to assess Korean consumers' valuation for domestic rice and imported rice from China and the USA.

In order to identify Korean consumers' willingness to pay (WTP) for domestic, Chinese, and US rice, the non-hypothetical experimental auction approach (i.e. the random nth price auction) was utilized. Auction participants were randomly assigned to three treatments: no labelling information, country of origin labelling information, and food miles labelling information to analyze the effects of differing labelling information on consumers' valuation.

The results suggest that Korean consumers have a positive perception of and preference for domestic rice, particularly when country of origin information is provided. However, food miles information alone may not help consumers to distinguish between domestic and Chinese rice.

The marketing of imported rice will increase since Korea will be opening its rice market under tariffication after 2015. Therefore, it is necessary for Korea and other exporting countries to identify the feasibility of marketing both domestic and imported rice, and also to investigate which rice from specific countries Korean consumers prefer. Therefore, the authors conducted the random nth price auction using real rice products and cash in transactions.

This paper aims to inform the readers an overview of expected impacts of sea level rise (SLR) and climate change on rice crops area, yield and the urgent need to build climate responsive infrastructures to a coastal district, Alappuzha – a high-risk area which is already under mean sea level (MSL). This research carried out to understand the realities and impacts with respect to the exposures of rise in SLR and possible inundation extent of crop land. The extreme precipitation events have caused crop loss and damage, numerous casualties and enormous economic loss in this district during the recent past and project the likely impacts under anticipated climate change.

Global sea levels have already been risen noticeably as a result of climate change, and this trend is anticipated to continue. To reflect on the research objectives, the paper projects a climate change scenario analysis and impact assessment on the major crop grown, i.e. rice, using a crop simulation model, DSSAT 4.7 as the first part of the study. QGIS 3.28 version and Erdas Imagine software were used for land use land cover analysis and to delineate possible inundation in the major land use land cover, especially in agriculture area under SLR scenario. It points out the need to equip the district urgently with climate responsive agriculture strategies as majority of the area comes under 10 mts of elevation as per the Sentinel 2 data. For better adapting to the current and future climate change impacts in the aspects of built environment such as early warnings in farm sector in particular and forests, urban water management, transportation systems, building construction and operation and land use planning in general. Climate change is no longer a policy issue alone; now it is a common man’s nightmare. For a coastal state like Kerala, extreme climate events during 2018 and 2019 and 2021 have posed substantial impacts and damages on the environment and society. The impacts hit the vulnerable communities in multiple ways.

From the analysis, it was revealed that there is an increasing trend in rainfall observed over the past three decades in Alappuzha district. It is projected that day and night time temperatures may increase in Alappuzha by 2.5°C and 2.6°C by 2100, respectively, under RCP 4.5. With unchecked pollution or emission reduction actions, warming may further rise and hence the median projection when SLR reaches 2.4 meters (8 ft) at Alappuzha to Cochin coast is 2130s. The possible inundation analysis shows that around 53.48% of the coastal agriculture land may be likely inundated if SLR is only with mitigation measures such as extreme carbon cuts, SLR rise can be delayed till 2200. Alappuzha is known as the rice bowl of Kerala; however, it is highly exposed to climate vulnerability in terms of its unique environmental geographical settings like coastal wetlands, lagoons and sand beaches. DSSAT simulations shows that Uma rice, a major ruling variety in the region, may have yield reductions of up to 13% in the near century for Alappuzha.

This paper in general explains the projected climate change perspectives for Alappuzha, a climate change hotspot of Kerala with respect to SLR and coastal agriculture. and a review of the progression of DRR in the built environment and mainstreaming CCA and DRR by government and other agencies in the state.

This study underscores the urgent need for climate-responsive agricultural strategies in Alappuzha, Kerala, due to anticipated sea level rise, climate change, and land use changes. Equipping farmers with the knowledge and tools to adapt is essential for ensuring food security and sustainable livelihoods. Implementing climate-resilient practices and technologies will help mitigate adverse effects on rice crops, promoting economic stability and resilience in the region. Involving local stakeholders in the adaptation process is crucial, as their participation can enhance collaboration, increase awareness, and accelerate the adoption of sustainable agricultural practices, making the transition smoother and more effective.

It is the responsibility of the scientific community to inform the knowledge gained for the benefit of the society, especially on criticality of altering the existing land use pattern and building climate resilient coastal infrastructures. Studies such as this can stand as basis for implementing planned adaption actions. This is to conclude that instead of working in silos, mainstreaming climate change adaptation holistically across sectors is very necessary at this crucial hour. Participatory action plans and policies involving all local stakeholders can strengthen awareness and fasten the learning processes for adaptation including managed retreats.

At present, there are no specific studies, on the impacts of climate change and SLR on rice cropping systems in the district which specifically inform how to mainstream adaptation in the agriculture strategies in low lying coastal zones of Alappuzha.

Rice is a strategic commodity and staple food; thus, rice productivity should grow faster than the population. A public agricultural agency launched technology modernisation to improve rice farm performance. This study aims to assess the impact of technology modernisation on rice farming performance and evaluate farmer acceptance of such technology.

This study was conducted in 2023-2024, based on selected demonstration farms (demfarm) carried out during 2021-2022 in East Java, Indonesia, one of the rice bowls. Microeconomic theory of production and the double-differences approach were used as fundamental analyses. Farmers were purposively selected to participate in the demfarm. For comparison, farmers with existing technology adjacent to the demfarm were chosen accordingly. Rice production is considered an economic performance indicator, and factors related to socio-demographic and technical aspects were conceptualised using innovation and diffusion theory.

The results of demfarm were apparent. Technology modernisation improved rice farming’s economic performance. Farmer acceptance of such technology was relatively high at the first stage. There was no conflict between technology and local culture and norms. The technological package will likely be disseminated to farmers after adequate socialisation.

This study engaged farmer innovators and early adopters in the demonstration farm. This needs more actions from farmers who are not categorised as innovators and early adopters, which dominate the farmer population.

Extension officials need field guidance to ensure continual technology adoption because of technology complexity.

The originality of the study is based on a field experiment and direct observation throughout a crop cycle, and the analysis is established using a solid theory and analytical framework.

The purpose of this paper is to identify the structure of household income and examine the effects of non-farm incomes on the income distribution of farm households in a relatively developed rural area of the Malaysian rice bowl.

The non-farm incomes were disaggregated into different components to determine the contribution of each income source to total household income and overall inequality. The income distribution and decomposition was examined using the Gini decomposition method.

It was found that almost 71 percent of the households in the sample had at least one source of non-farm income. On average, non-farm incomes contributed about 33 percent to total household income. Non-farm wage employment was the dominant source of non-farm income, accounting for almost 26 percent of overall household income. The farm incomes, especially the paddy incomes were found to be the inequality-decreasing income source. The study also confirmed the proposition that the non-farm incomes were the inequality-increasing income source as they contributed up to 35 percent of the overall income inequality.

Previous studies have found that non-farm incomes have different effects on income inequality of rural communities, especially those in the rice granary areas situated in less developed states of Malaysia, where poverty is still a problem. This study is significant because it identifies the effect of certain incomes on the overall income inequality among farm households in the granary areas located in a relatively developed rural area. The studied areas are characterized by an intensive paddy production and a rapid development in business and industrial activities, and hence, providing non-farm employment opportunities to the rural farmers. Therefore, this study shows the income structure and how farm and non-farm incomes affect the overall income distribution of the paddy farmers.

Farmers' risk attitudes and risk perceptions play an essential role in shaping risk management strategies to address risks and uncertainties. Contract farming is considered as one of the feasible approaches to tackle farmers' concerns. However, risk perspectives under various categories have not been included in studies on farmers' preferences for contract farming in the literature, especially in Vietnam. This study aims to determine factors affecting farmers' choices of different contract farming practices.

The explanatory factor analysis (EFA) and multinomial logit model (MNL) were applied to explore the impacts of risk perspectives on farmers' preferences for contract farming. Data have been collected from 211 rice farmers in An Giang Province, “the rice bowl” of the Mekong Delta, Vietnam.

The study found that farm size, cooperatives, extension, market access and trust have significantly impacted on contract participation while a delay payment was a barrier for farmers' motivation to opt for the contract. Farmers' contract choices were also influenced by their risk attitudes and perceptions under different risk dimensions. The financial, policy and human risk-averse behavior predisposed farmers to single out the full contract while the policy and human risk-loving and production, market and finance risk-averse respondents were in favor of the marketing contract. Moreover, the findings indicated that the more farmers concerned about risk of weather and market, the more choices for the full contract, whereas the risk perceptions of weather and policy encouraged farmers to use the limited contract. By contrast, farmers who perceived the impacts of risk of diseases/pests and human were likely to adopt the marketing contract.

This study just focuses on collecting data from farmers’ perspective. Future studies involving stakeholders such as enterprises and policy makers are strongly recommended so as to design suitable contracts and enforce contract schemes effectively in Vietnam.

The findings also contribute to the literature on different types of contracts and the multidimensional aspect of risk for rice production in Vietnam.