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This study aims to examine the public’s acceptance of film-induced tourism and develops the relationship among placement marketing, involvement, place attachment and travel intention. The film Your Love Song shot in the Hualien and Taitung regions in Taiwan was selected as the case study.

An online sample survey was conducted using a structured questionnaire, and statistical tests and overall structural equation modeling analysis using the SPSS and AMOS statistical software packages, respectively, were performed.

This study results demonstrate that destination placement marketing has a significant positive effect on the level of destination involvement, place attachment and travel intention of viewers. Moreover, the level of involvement has some intermediary effect on the interrelationship between placement marketing and travel intention. Hence, this study suggests that relevant government agencies and tourism operators should promote local tourism through films and television shows and attract more tourists by retaining the original shooting scenes.

While previous studies have only analyzed two or three of the four concepts of film-induced tourism, placement marketing, travel intention, involvement and place attachment, this study completely integrates these four concepts and proves the correlation between them.

Examines issues within sales training and stresses the importance of work experience as part of undergraduate business degree programmes, both for those individuals wanting to develop many of the key capabilities of sales professionals and for companies seeking sales recruits. Issues of recruitment are addressed and an explanation is offered of how student placements can benefit organisations in their search for and development of sales professionals. Observations are drawn from an extensive review of selling and placement literature, and from data gathered via the author’s substantial experience as a placement manager for a large UK university’s business school. In the light of comments in the wide‐ranging evaluation of higher education in the UK conducted by Dearing, the article stresses the need for careful management of work placement programmes, and makes suggestions for improved employer and education links in order to optimise skills and knowledge development.

Second part of a two‐part article. Draws on the conclusions of the first part (Vol. 40 No. 5) with regard to a study of the buying behaviours exhibited by UK organisations in the use of placement services from higher education (HE). Explains that results showed clear differences among employers regarding frequency of interaction between university and host organisation, stages in the buying process, selection criteria used and the number of people involved in the decision. Discusses issues of service quality and relationship management. Compares findings to earlier research into placements and other education/business links. Examines the major themes which emerge from several perspectives: those of relationship marketing, stakeholders and key account management. Makes recommendations for the careful management of HE/business relationships in order to ensure the successful formation of new links and the development of lasting partnerships.

This paper provides a discussion on the implementation of formal assessment of work placement within a retail sandwich degree at the Manchester Metropolitan University. Outlines the Retail Marketing degree and placement programme. Explains the key components of placement assessment: professional practice; personal skills and the placement project. Concludes that successful assessment relies on careful briefing and preparation of students prior to placement and close liaison between placement tutor, employer and student during the sandwich period.

The purpose of this paper is to compare the effect of marketing communication techniques concerning product placement and TV commercials on brand recall and the purchase intention of consumers.

A sample of 420 participants randomly assigned to one of the four scenarios of an experiment watched a selected episode of a Sri Lankan TV show that consisted of commercial breaks. Then, their recall and purchase intention toward the advertised/placed brand were measured using a questionnaire and binary logistic regression was the analytical tool.

This research indicated that a combination of product placement and TV commercials forms the highest impact on both brand recall and purchase intention. The next highest impact is created solely by product placement, while sole TV commercials make the lowest impact comparatively.

This study is beneficial to brands and entrepreneurs looking for the most effective marketing communication methods to promote their brands and products to consumers.

As an initial study performed on a comparison between two commonly used marketing communication techniques, i.e. product placement and TV commercials, in the Sri Lankan context would also enrich the global marketing literature on the comparative effectiveness of both techniques, where studies are limited so far.

Australian sales of hyperpalatable beverages (HPB) (a term used to describe naturally or artificially sweet beverages) have followed a consistent upward trend since 2000. The purpose of this paper is to examine HPB brand placements in the top 20 annual highest grossing movies in Australia in 2010-2014.

A content analysis was undertaken on the 20 highest grossing movies annually from 2010 to 2014. Movies were analysed according to the prevalence and portrayal of branded beverages.

In total, 35 per cent of movies contained an HPB brand placement. Movies were more likely to be classified M, MA15+, R/R18+, and categorised as comedy, or action/adventure genre. Soft drinks were the most prevalent category (60.9 per cent), and Coca Cola Company manufactured 40.6 per cent of the brands that were embedded throughout the movies.

This study revealed some of industry’s non-direct marketing strategies through HPB placement in movies. Findings suggest that further scrutiny is needed of the relatively underresearched medium of beverage advertising.

The purpose of this paper is to contribute to the marketing literature by developing and testing a conceptual model to examine the effects of product placement across a country low in assertiveness and performance orientation (the UK) and a country high in assertiveness and performance orientation (Hong Kong (HK)).

A content analysis of brand appearances in high grossing films within the UK and HK was conducted followed by a 2×2 between-subjects experiment (n=572).

The results indicate participants exposed to prominent placements have a less positive brand attitude and lower purchase intention toward the placed brand. Likewise, respondents exposed to a less well-known placed brand tend to have a less positive brand attitude and lower purchase intention toward the placed brand. There is evidence of interaction effects with cultural dimensions such as assertiveness and performance orientation within the UK and HK.

The results suggest that product placements can be optimized through tailored campaigns targeted at markets with known cultural characteristics. With advances in digital technology, such practices are becoming more frequent and more feasible.

This is one of the first studies to explore the effect of culture on perceptions of product placement and the first study to empirically examine the role of prominence and brand awareness, and their interactions with GLOBE values on the effectiveness of product placement.

Explores the application of segmentation in this market and compares state with private provisions in the UK, states the state service cannot hope to match private provision. Accepts there is general acceptance that the concepts of marketing are as applicable to industrial as to consumer products. Reveals that the labour market suffers from lack of knowledge about vacancies, job opportunities and prospects, and about the differences in wages and salaries offered by employers. Proposes that in monetary terms, if people can be placed in work just one day earlier than at present this would save £21/2 million annually in unemployment benefits and raise national output by £10 million. Concludes that if sufficient finance could be provided by charging employers for the services of the state employment exchanges, then the introduction of necessary marketing techniques could take place much sooner.

The purpose of this paper is to analyze the differences and similarities that arise between manufacturing and service firms with regard to the impact of business model objectives on marketing innovation activities.

This study focuses on business model objectives and marketing innovations activities. As described by Oslo Manual, marketing innovations involve changes in product design, promotion, placement and pricing. Relationships between business model objectives and marketing innovations are based on the analysis of 9,525 firms, 5,488 of which are manufacturing companies and 4,037 of which are service companies.

Findings reveal distinctive results in the adoption of marketing innovation, depending on the business model objectives being pursued and the type of companies (manufacture or service) considered.

This research goes further than prior studies by identifying more precisely the particularities that differentiate the manufacturing and service sectors.

Firm’s age and size are not significant restrictions to introduce new marketing innovations in manufacturing or service sectors. In contrast, the business model objective to enter a new market is a significant driver of marketing innovations in most cases.

The focus on business model objectives and their impact on marketing innovations is novel. In addition, this study focuses on a large-scale sample that allows us to compare differences between manufacturing and service companies.

This paper outlines the key discussion points and ideas generated at the job market roundtable at CCT Arkansas. The session was put together to discuss both immediate short-term solutions to improve PhD candidates’ hiring potential as well as longer-term institutional opportunities that could strengthen the reputation of CCT and foster more favorable job market conditions.

This is a conceptual paper primarily built on collaborative insights from the roundtable session’s participants.

We outline the current structure of hiring within marketing academia and offer insights and best practices for increasing an applicant’s chances of gaining a placement. We also identify long-term structural reforms and opportunities that could increase the recognition of CCT research, and help foster conditions more conducive to CCTers seeking academic placements. The recommendations for candidates and the CCT community highlight the importance of building non-CCT networks, effectively positioning and communicating research, and leveraging the benefits a CCT theoretical perspective can bring to marketing departments.

Most papers on academic hiring processes are descriptive in nature and concentrated on the job market’s structure. This paper adds to this conversation, straddling issues of structure and agency. It critically revisits the structure of hiring, and also discusses practices a candidate can employ to navigate the hiring process, and institutional tactics CCT could undertake to create a stronger brand and network structure. Though the emphasis in this work is on CCT candidates, we suspect such an analysis is also useful for PhD candidates elsewhere and nonmainstream marketing groups.