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This study aims to analyze whether companies from six Latin American countries are encouraging dialogic communication on Facebook.

To do so, the paper studied the level of predisposition for interaction and the type of interaction achieved by companies on Facebook to produce an effective dialogic communication exchange and to generate conversation through different types of communication exchange between organizations and users. This research includes a specific analysis of the active presence, interactive attitude, interactive resources, responsiveness and conversation of 29,078 posts on 135 corporate fanpages of companies from six Latin American countries.

The results show that companies have a low interest in managing communication from a dialogic perspective on the social network, not only because a greater predisposition to interaction is needed, but also because the interaction generated is very low. Therefore, the paper identifies the need to review the communication strategy on social networks and to define a strategy aligned to the dialogic nature of the social network.

This research contributes to broadening the conceptual reflection on the evaluation of the dialogue in the digital context and aims to generate new methodological contributions to the evaluation of dialogic communication in an integrated way.

Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic communications with individuals. Various organizations are increasingly ­using different social media to enhance their visibility and relationships with their publics. They allow them to disseminate information, to participate, listen and actively engage in online conversations with different stakeholders. Some social networks have become a key instrument for corporate communication. Therefore, this chapter presents a critical review on the organizations’ dialogic communications with the publics via social networks. It puts forward a conceptual framework that comprises five key dimensions including ­“active presence,” “interactive attitude,” “interactive resources,” “responsiveness” and “conversation.” This contribution examines each dimension and explains their effect on the organizations’ dialogic communication with the publics. Hence, this contribution has resulted in important implications for corporate communication practitioners as well as for academia. Moreover, it opens future research avenues to academia.

Online CSR communication of top Hungarian companies has been analysed, aiming at the exploration of the internal and external consistency of corporate communication practices.

Critical discourse analysis was implemented in the research of selected corporate web pages and social media presence of the companies in the sample. Then a comparison of online disclosure and the unethical/illegal activities of selected industries – telecommunication, construction and retail – was made.

No positive correlation between the culpability and the intensity of online CSR communication was detected. Therefore, it is not confirmed that disclosure of socially responsible activities and principles on the web is a mere corporate lip service. However, in certain highly controversial industries companies intensively communicate about their CSR actions on the one hand, and commit different forms of misconduct on the other.

Our methodology certainly has limitations since we registered only a few forms of unethical behaviour. Additionally, our focus was on large Hungarian companies, therefore the opportunity for generalization is limited.

Our findings show remarkable dissonances in CSR communication and point to a rhetoric-reality gap that needs more attention from practitioners as well.

Applications of critical discourse analysis of online CSR communication is relatively rare, only few studies have been conducted so far to explore potential dissonances and contradictions within online communication and between communication and real activities.

The aim is to study how the chemical industry in Tarragona (Spain) uses the internet to communicate with its community on issues relating to chemical risk and the impact of the chemical industry on the environment, health and safety.

A specific methodology was defined allowing the corporate websites of the chemical industry to be studied. A content analysis methodology was used, searching the information that exists on the corporate websites of the most significant trade associations and chemical companies in the Tarragona conglomerate.

The results suggest that there are some common characteristics of the chemical industry strategy in providing information on their corporate websites about the chemical risk and the impact of the chemical industry: a tendency to globalise the information about these issues, the maximisation of the positive concepts such as safety and commitment, and the minimisation of the negative concept of risk.

The study was carried out on a small number of companies, thus the results cannot be considered statistically representative of the entire chemical industry in Spain. In addition, the Tarragona population was not asked for their views on these corporate websites.

The results show the treatment of information concerning chemical risk in the most important trade associations and companies in the sector, the state of information concerning chemical risk on the corporate websites of such organisations, and the risk communication strategy of these companies through the internet. It also presents the design of a specific methodology suitable for analysing the information available on chemical risk on the corporate websites of companies, institutions and organisations of any kind.

The purpose of this paper is to study how museums in a medium‐sized city (Tarragona, Spain) communicate with their local community, analysing how people evaluate and inform themselves about the museums in their city, and studying how museums identify their specific publics within the local community and communicate with them.

The author has designed a dual methodological approach, using qualitative and quantitative research methods. Qualitative research was conducted using in‐depth interviews with communication managers of the museums. Also, quantitative research was employed, designing a questionnaire directed at the local community in Tarragona (Spain).

The results show that museums have a narrow view of their publics, which is focused basically on their visitors, and that they are familiar with and use communication tools and techniques, although with a tactical perspective.

The paper was focused on all the museums in Tarragona, but it is a small number of organisations, and therefore, the results are not necessarily representative of all Catalan or Spanish museums.

The paper presents a specific methodology for analysing the communication of museums of any kind. From an academic perspective, this paper can improve our understanding of how museums communicate with their publics. It can be used by other researchers to analyse these types of organisations, and to promote the comparison of results. From a practitioner perspective, the results can contribute towards identifying some of the strengths and weaknesses of communication policies and activities of the museums and help to improve their communication management.

The main objective of this study is to examine the presence and organization of information on corporate responsibility that is on the corporate web sites of companies that belong to the index of the Spanish stock market.

The authors have designed a specific tool to identify corporate responsibility issues and to analyse how information on such issues is organized and presented on corporate web sites. A content analysis methodology was applied to the web sites of the companies under study.

The results suggest that the companies that were studied assign great importance to corporate responsibility on their web sites, even though they disseminate on those sites a limited conception of what corporate responsibility is and focus mainly on the topics of social and environmental action. Another relevant finding is the highly dispersed nature of the information that is related to corporate responsibility on corporate web sites.

The study was conducted on a sample of companies from the Spanish stock market, and therefore the results are not necessarily representative of the entire Spanish stock market or of companies that do not trade on it.

This paper offers a specific methodology for the analysis of information on corporate responsibility and the organization of that information on the corporate web sites of all types of companies. The methodology and the results may be of utility to other researchers and will facilitate international comparisons of organizations regarding corporate responsibility and the manner in which information on this topic is disseminated to various stakeholders.

The aim of this study is to deepen the understanding of corporate web sites – of which corporate social responsibility, corporate citizenship and sustainable development (CSR/CC/SD) issues are included – which stakeholders are privileged, and which mechanisms of inner and outer control are referred to in these web sites.

A specific tool was developed to monitor the treatment of CSR/CC/SD issues on corporate web sites. Content analysis was applied to the complete spectrum of enterprises within the IBEX‐35, which is the selective index of the Spanish Stock Exchange.

The research reported herein shows that the web has become an essential instrument for the communication of CSR/CC/SD issues, although its use is limited to certain content. There is also a disparity between the volume of information and its dispersion; communication is primarily unidirectional/expositive; and companies do not sufficiently use eternal criteria to guarantee the corporate behaviour they report.

The IBEX‐35 company sample analysed in this study represents the companies on the Spanish Stock Exchange that have the most capital. Thus, its results cannot be extended to other top companies or to smaller firms. This research could be expanded by extending the survey to other companies and/or to other countries. It would be especially interesting to compare different external international evaluation criteria to add to the debate on the risks of the present CSR/CC/SD agenda.

This study represents the first investigation of this topic amongst Spanish companies, and a specific tool to monitor the treatment of CSR/CC/SD issues on corporate web sites has been developed.

The purpose of this research is to provide a systematic insight into corporate social responsibility (CSR) and corporate citizenship (CC) in supply chain development, by analyzing the current literature, contemporary concepts, data and gaps for future discipline research.

This research identifies information from existing academic journals and investigates research designs and methods, data analysis techniques, industry involvement and geographic locations. Information regarding university affiliation, publishers, authors, year of publication is also documented. A collection of online databases from 2001 to 2018 were explored, using the keywords “corporate social responsibility”, “corporate citizenship” and “supply chain” in their title and abstract, to deliver an inclusive listing of journal articles in this discipline area. Based on this approach, a total of 164 articles were found, and information on a chain of variables was collected.

There has been visible growth in published articles over the last 18 years regarding supply chain sustainability, CSR and CC. Analysis of the data collected shows that only five literature reviews have been published in this area. Further, key findings include 41% of publications were narrowly focused on four sectors of industry, leaving gaps in the research. 85% centered on the survey and conceptual model, leaving an additional gap for future research. Finally, developing and developed nation status should be delineated, researched and analyzed based on further segmentation of the industry by region.

This research is limited to reviewing only academic and professional articles available from Emerald, Elsevier, Wiley, Sage, Taylor and Francis, Springer, Scopus, JSTOR and EBSCO containing the words “corporate social responsibility”, “corporate citizenship” and “supply chain” in the title and abstract.

This assessment provides an enhanced appreciation of the current practices of current research and offers further directions within the CSR and CC in supply chain sustainable development.