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Article
Publication date: 13 August 2018

Vibeke Thøis Madsen

The purpose of this paper is to explore whether internal social media (ISM) introduces a new kind of participatory communication within organizations that is capable of…

2578

Abstract

Purpose

The purpose of this paper is to explore whether internal social media (ISM) introduces a new kind of participatory communication within organizations that is capable of influencing and moving the organization.

Design/methodology/approach

The paper is based on two exploratory studies: a multiple case study in ten Danish organizations, and a single case study in a Danish bank.

Findings

The paper finds that different types of communication on ISM develop in different types of organizations. Participatory communication capable of changing the organization only develops when coworkers perceive that they have a license to critique. The paper, therefore, proposes to distinguish between three different types of communication arenas created by ISM: a quiet arena, a knowledge-sharing arena and a participatory communication arena.

Research limitations/implications

The research is exploratory and based on two Danish case studies and the perceptions of coworkers and social media coordinators. A deeper, summative analysis of ISM across more and various organizations in multiple countries has to confirm the findings.

Originality/value

The paper conceptualizes ISM as an interactive and dynamic communication arena, and proposes that the participatory communication on ISM is a co-constructed process among coworkers, middle managers and top managers.

Details

Corporate Communications: An International Journal, vol. 23 no. 4
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 21 December 2021

Fatai Olawale Ismail and Joseph Adepoju Tejumaiye

The purpose of this study is to deconstruct the term “tribalism” for its application to foster context and industry-based corporate social responsibility (CSR) communication

Abstract

Purpose

The purpose of this study is to deconstruct the term “tribalism” for its application to foster context and industry-based corporate social responsibility (CSR) communication system in Nigeria.

Design/methodology/approach

This research used both the qualitative and quantitative research methods of data collection; it is an in-depth survey with multiple data collection settings.

Findings

(1) There is a pattern of CSR communication across the three industries sampled. (2) CSR across three industrial sectors is much about “donation” and “gift”. (3) CSR functions are now in a stand-alone corporate communication department. (4) CSR communication lacks the participatory mechanism to really involve the host communities' concerns. (5) Across the four organizations, CSR communication is often as financial or annual reports. (6) There is a general feeling and understanding that CSR and corporate communication in corporate organizations in n Nigeria require a more participatory mechanism. (7) CSR policy in Nigeria is till much of legal enforcement and efforts to have a national CSR commission has gone beyond legislation process.

Research limitations/implications

This research was only able to collect data from four selected organizations representing just three industrial sectors (freight-forward, banking/finance and insurance) in Nigeria. There was no external funding to capture more organizations.

Practical implications

The first implication of the findings of this study is that, for the practice of CSR and communication by corporate organizations in Nigeria, the system is much a top-down and non-participatory. This means host communities and other stakeholders do not have considerable participation in the organization's CSR and communication process. The companies in this study select or budget for CSR interventions they consider valuable to communities in most cases. This pattern of CSR operation cuts across the four selected organizations in this study. Thus, it could be argued that this pattern is an industrial/national phenomenon because all the respondents indicated that their organizations operate CSR based on what other related companies do in Nigeria. Second, the fact that CSR and communication by corporate organizations in Nigeria are regulatory influenced means many organizations may try to evade CSR activities by not budgeting for it.

Social implications

Meanwhile, in this study, deconstructing the evolutionary perspective which sees tribe as a primitive form of organization and relation characterized by the absence of a centralized collaborative system, it is argued that tribalism can catalyze systemic participation and oneness. In line with this perspective, tribal corporate organizations in Nigeria would model an alliance for CSR and communication system on proximity of operational context, that is, Nigeria. Being part of a tribe, corporate organizations as against the public ones will represent an identity reference for social corporate communication in Nigeria.

Originality/value

Despite the theoretical problematic issues raised by the notion of tribe, it is deconstructed in this study to define modes of social organization, and it reflects native perceptions of a changing collective identity. Thus, it is also argued in this study, that there will be an increase in works on tribalism in organization communication and CSR in Nigeria as emerging business and global market will continue to shape the operation environment.

Details

Corporate Communications: An International Journal, vol. 27 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 16 March 2015

Michelle Mycoo

This study aims to, using Grande Riviere, Trinidad, as a case study, determine levels of climate change knowledge and awareness in the community. Second, it seeks to provide new…

Abstract

Purpose

This study aims to, using Grande Riviere, Trinidad, as a case study, determine levels of climate change knowledge and awareness in the community. Second, it seeks to provide new knowledge on appropriate techniques for developing climate change literacy. Third, it attempts to highlight action needed for messages to be widely communicated and policy implications for government agencies, non-governmental organisations, communication specialists and educators.

Design/methodology/approach

A face-to-face questionnaire was administered to all households, focus group meetings were held and a training workshop was conducted.

Findings

A key finding is that despite vulnerability to climate change, climate change literacy is low and is influenced by multiple variables such as household income, level of educational attainment, access to technology, governance structures and political commitment to communicating climate change. A major finding is that access to modern communication modes is limited and therefore verbal communication remains the most powerful means of transmitting messages on climate change. Moreover, opportunities exist for the use of participatory and indigenous communication techniques.

Practical implications

A major policy conclusion is that a practical blend of traditional and modern technologies, which emphasises verbal communication and promotes innovative participatory communication technologies, including indigenous ones, would be effective in strengthening adaptive capacity.

Originality/value

This paper is useful to policymakers, communication specialists, academia and civil society in understanding that there is no universally applicable technology for climate change communication; the type of technology adopted must be tailored to the economic, social and cultural peculiarities of a community.

Details

International Journal of Climate Change Strategies and Management, vol. 7 no. 1
Type: Research Article
ISSN: 1756-8692

Keywords

Article
Publication date: 16 November 2022

Vibeke Thøis Madsen

This article explores how employees in a public sector organization (PSO) make sense of the introduction of a social intranet and new employee communication roles. The aim is to…

Abstract

Purpose

This article explores how employees in a public sector organization (PSO) make sense of the introduction of a social intranet and new employee communication roles. The aim is to understand employee sensemaking and how sensemaking influences the change process within the organization.

Design/methodology/approach

The article is based on a case study in a Danish PSO with 30,000 employees. The empirical material includes strategic documents, online observations and seven focus groups with employees conducted before, during and after the introduction of a new social intranet.

Findings

The employees found that making sense of the purpose with the social intranet is difficult. A managerial approach to change communication could easily result in employees' frustrations and concerns being dismissed as signs of resistance to change. From a communication perspective, the findings reveal that the employees engaged in seven different sensemaking enactments.

Research limitations/implications

Change cannot be understood simply as something that employees are for or against. Instead, a change process should be perceived as a set of communication processes or sensemaking enactments happening in interactions between employees that can act in favor of, against or neutrally toward change.

Practical implications

Managers and communication professionals can interact with the seven sensemaking enactments, and some tentative initiatives are suggested in the article.

Originality/value

The article explores the employee perspective in a change process in a PSO and identifies seven employee sensemaking enactments highlighting that change happens in communication processes.

Details

Journal of Communication Management, vol. 26 no. 4
Type: Research Article
ISSN: 1363-254X

Keywords

Book part
Publication date: 1 April 2003

Wayne D Woodward

Contemporary emphasis on language and communication in mental health research and practice establishes the need for a communication model that addresses the variety of contexts …

Abstract

Contemporary emphasis on language and communication in mental health research and practice establishes the need for a communication model that addresses the variety of contexts – institutional, social, and cultural – in which attribution of mental disorders, treatment, and recovery occur. A ‘triadic’ approach to communication considers sufferers’: (1) transactions with environmental circumstances; (2) interpretive engagement with symbolic/discursive resources; and (3) relational interactions with others. Foundations for the model derive from pragmatism, systems theory, and theories of dialogue. A brief case study of depressive illness illustrates the value of the model. Implications for the organization of professional expertise in mental health fields are discussed.

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-0-76231-009-8

Article
Publication date: 30 May 2018

Emma Christensen and Lars Thøger Christensen

The purpose of this paper is to analyze how the field of strategic communication is shaped and driven by several different logics that not only simply underpin each other, but…

1624

Abstract

Purpose

The purpose of this paper is to analyze how the field of strategic communication is shaped and driven by several different logics that not only simply underpin each other, but also and simultaneously oppose each other and point in many different directions.

Design/methodology/approach

The authors address the multiple logics in strategic communication and their interplay by drawing on Edgar Morin’s theory of “dialogics.” According to Morin, complex systems are characterized by multiple logics that are at once complementary, competitive and antagonistic with respect to one another.

Findings

The authors present and discuss five dialogics that challenge conventional notions of managerial control: deliberate vs emergent perspectives on communication strategy; top-down vs participatory approaches; bounded vs unbounded notions of communication; consistency vs inconsistency in organizational messages; and transparency vs opacity in organizational practices.

Originality/value

While the dialogical perspective defies the ideal of strategic communication as a unitary discipline, the authors argue that the field can only develop by acknowledging, embracing and bringing to the fore of analysis principles that are at once complementary, competitive and antagonistic.

Details

Corporate Communications: An International Journal, vol. 23 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 19 March 2024

Weiyi Cong, Shoujian Zhang, Huakang Liang and Qingting Xiang

Job stressors have a considerable influence on workplace safety behaviors. However, the findings from previous studies regarding the effect of different types of job stressors…

Abstract

Purpose

Job stressors have a considerable influence on workplace safety behaviors. However, the findings from previous studies regarding the effect of different types of job stressors have been contradictory. This is attributable to, among other factors, the effectiveness of job stressors varying with occupations and contexts. This study examines the effects of challenge and hindrance stressors on construction workers' informal safety communication at different levels of coworker relationships.

Design/methodology/approach

A three-dimensional framework of informal safety communication is adopted, including self-needed, citizenship and participatory safety communication. Stepwise regression analysis is then performed using questionnaire survey data collected from 293 construction workers in the Chinese construction industry.

Findings

The results demonstrate that both challenge and hindrance stressors are negatively associated with self-needed and citizenship safety communication, whereas their relationships with participatory safety communication are not significant. Meanwhile, the mitigation effects of the coworker relationship (represented by trustworthiness and accessibility) on the above negative impacts vary with the communication forms. Higher trustworthiness and accessibility enable workers faced with challenge stressors to actively manage these challenges and engage in self-needed safety communication. Similarly, trustworthiness promotes workers' involvement in self-needed and citizenship safety communication in the face of hindrance stressors, but accessibility is only effective in facilitating self-needed safety communication.

Originality/value

By introducing the job demands-resources theory and distinguishing informal safety communication into three categories, this study explains the negative effects of challenge and hindrance job stressors in complex and variable construction contexts and provides additional clues to the current inconsistent findings regarding this framework. The diverse roles of challenge and hindrance job stressors also present strong evidence for the need to differentiate between the types of informal safe communication.

Details

Engineering, Construction and Architectural Management, vol. 31 no. 5
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 16 April 2024

Christiane Marie Høvring and Anne Gammelgaard Ballantyne

The purpose of this article is to critically analyze the existing literature on internal social media (ISM) within the context of internal communication, aiming to provide a more…

Abstract

Purpose

The purpose of this article is to critically analyze the existing literature on internal social media (ISM) within the context of internal communication, aiming to provide a more nuanced understanding of the roles of ISM and its potential implications for communicative practices.

Design/methodology/approach

Drawing on a problematizing review methodology, the article conducts a critical analysis of a selected body of literature with the aim of problematizing assumptions that form the foundation of existing theories and constructs in the literature on ISM communication.

Findings

The article points out two interrelated critical issues that might constrain our understanding, scholarly conversation and theoretical development of the roles of ISM communication in organizations: (1) Philosophical inexplicitness; (2) Ontological inconsistency.

Originality/value

Assuming a communication perspective, the article contributes suggestions for future research on ISM in the context of internal communication, calling for research to: (1) explicitly consider the epistemological implications of philosophical positions, including the view of technology; and (2) foreground meaning creation processes as the analytical point of interest.

Details

Corporate Communications: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 10 November 2023

Sonya Sandham

This study of job advertisements for internal communication practitioners aims to investigate the signals that organisations are sending the profession about what is required of…

Abstract

Purpose

This study of job advertisements for internal communication practitioners aims to investigate the signals that organisations are sending the profession about what is required of these roles. The concept of corporate voice – the “voice” of the organisation – is problematised to explore tensions in vocality. The aim is to support communication practitioners to navigate multi-vocality in the evolving professional context of digital communication technologies and changes in the workplace.

Design/methodology/approach

This qualitative study considers the role of voice in corporate communication practices and offers insights into “digital disruption” and the discursive pressure of employers' priorities on the profession and its practices. Job advertisements for internal communication practitioners were examined during 6-month periods in 2018, 2020 and 2022, which was a significant time of change for the profession with the global COVID-19 pandemic.

Findings

Qualitative content analysis of 514 internal communication job advertisements identifies that control and consistency are valorised, and continue to dominate descriptions of internal communication skills and responsibilities. The digital affordances that communication practitioners rely on has not changed significantly and a preference for “broadcasting” is evident.

Originality/value

This study provides insights into how Australian organisations shape and sustain univocal corporate communication practices, and the incompatibility of narrow configurations of voice with emerging organisational challenges such as social connectedness.

Details

Corporate Communications: An International Journal, vol. 29 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 1 February 2016

Peter Rogers, Judy Burnside-Lawry, Jelenko Dragisic and Colleen Mills

The purpose of this paper is to provide a case study of Participatory Action Research (PAR), reporting on a collaboration, communication and disaster resilience workshop in…

2040

Abstract

Purpose

The purpose of this paper is to provide a case study of Participatory Action Research (PAR), reporting on a collaboration, communication and disaster resilience workshop in Sydney, Australia. The goal of the workshop was to explore the challenges that organisations perceive as blockages to building community disaster resilience; and, through collaborative practitioner-led activities, identify which of those challenges could be best addressed through a deeper engagement with communication research.

Design/methodology/approach

The authors link communication, collaboration and disaster resilience through the lens of PAR, detailing how communication and resilience experts can collaborate to improve disaster prevention, management and mitigation practice.

Findings

The authors identify a number of theoretical considerations in understanding horizontal and vertical interfaces for improved communication. The authors also highlight how practical collaborative workshops can draw on communication researchers to facilitate collaborative resilience activities. PAR is shown to help move participant focus from resolving inter/intra-organisational tensions to facilitating public good, offering evidence-based recommendations which will foster a more reflexive and communicative approach to building disaster resilient communities.

Research limitations/implications

This paper does not seek to apply community resilience to the general public, no community representatives were present at the workshop. This does not mean that the focus is on organisational resilience. Rather the authors apply PAR as a way to help organisations become more engaged with PAR, communication research and collaborative practice. PAR is a tool for organisations to use in building community resilience, but also a means to reflect on their practice. Whilst this should help organisations in building more resilient communities the take up of practice by participants outside of the workshop is a matter for future research.

Practical implications

This method of collaborative resilience building could significantly improve the shared responsibility amongst key organisations, mobilising skills and building awareness of integrated resilience thinking in practice for stakeholders in disaster management activities.

Originality/value

This paper provides original evidence-based research, showing the linkages between communication theory, collaboration practice and the tools used by organisations tasked with building community resilience. This innovative synthesis of skills can aid in building PAR led disaster resilience across prevention, preparation and mitigation activities for all potential hazards, threats and/or risks, however, it will be particularly of interest to organisations engaged in community resilience building activities.

Details

Disaster Prevention and Management, vol. 25 no. 1
Type: Research Article
ISSN: 0965-3562

Keywords

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