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1 – 10 of over 2000Gerhard Blickle, Paula B. Schneider, Pamela L. Perrewé, Fred R. Blass and Gerald R. Ferris
The purpose of this study was to investigate the role of protégé self‐presentation by self‐disclosure, modesty, and self‐monitoring in mentoring.
Abstract
Purpose
The purpose of this study was to investigate the role of protégé self‐presentation by self‐disclosure, modesty, and self‐monitoring in mentoring.
Design/methodology/approach
This study used three data sources (i.e. employees, peers, and mentors) and a longitudinal design over a period of two years.
Findings
Employee self‐disclosure and modesty at time 1 predicted an increase in mentoring received and mentoring given at time 2. Further, self‐monitoring moderated the modesty‐mentoring given relationship such that employees high in self‐monitoring had the strongest positive relationship between modesty at time 1 and mentoring given two years later. Also, modesty interacted with self‐monitoring at time 1 to influence the number of mentors involved with employees. That is, the modesty – number of mentors relationship was positive for those high in self‐monitoring, and negative for those low in self‐monitoring.
Research limitations/implications
Employees can exercise influence over the amount and type of mentoring experiences they receive based on the style on interaction they utilize with potential mentors, with specific reference to self‐monitoring and the use of modesty.
Practical implications
It is modesty, and early career employees' ability to present it well, that will lead to positive affect (i.e. liking) and behavior (e.g. benevolence and generosity) by senior managers.
Originality/value
Investigates the role of protégé self‐presentation by self‐disclosure, modesty, and self‐monitoring in mentoring.
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The purpose of this paper is to offer an historical perspective on Islamic modesty and discuss its implications for female employment in Muslim majority countries (MMCs).
Abstract
Purpose
The purpose of this paper is to offer an historical perspective on Islamic modesty and discuss its implications for female employment in Muslim majority countries (MMCs).
Design/methodology/approach
First the paper explores the textual roots of modesty as enshrined in the Quran and the hadith and the historical and socio‐cultural contexts within which the concept was introduced and subsequently transformed. It then discusses implications of Islamic modesty for female employment in MMCs.
Findings
The paper argues that the originally protective provisions for women in the principal sources of Islam were gradually transformed in the subsequent periods into strict patriarchal institutions of female seclusion and gender segregation. This shift was incorporated into Islam by way of the exegesis of the Quran and other religious narratives, resulting in an extremely restrictive concept of female modesty.
Research limitations/implications
The paper argues that in its current form the concept of Islamic modesty poses significant social, physical and emotional challenges for working women; unless these challenges are understood and addressed in their historical and socio‐cultural contexts, it will remain difficult to achieve gender equality at work in MMCs.
Practical implications
The orthodox (patriarchal) perspective on modesty does not grant women a role in a nation's economy, resulting in an inefficient utilisation of human resources. A possible way forward is to engage in critical reinterpretation of religion to reform gender relations in MMCs, including with respect to gender equality at work.
Originality/value
There has been relatively little research on Islam and gender equality in the context of employment. The usual radical feminist position is to view Islam and gender discrimination as intertwined, a union which would invariably result in female disadvantage in the workplace. This article contributes to this debate by offering an historical, socio‐cultural perspective on Islamic female modesty and considering its implications for female employment.
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Debra R. Comer and Michael Schwartz
The authors agree with Miravalle (2017) that ‘communications technology has brought with it a radical challenge to the virtue of modesty’ (p. 173). Because of the normalisation of…
Abstract
The authors agree with Miravalle (2017) that ‘communications technology has brought with it a radical challenge to the virtue of modesty’ (p. 173). Because of the normalisation of online boasting, it is necessary for students, who are or soon will be employed, to understand the implications of posting their successes on social media. After discussing the pervasiveness of boastful posts and reviewing the research indicating the inverse association between individuals’ routine exposure to posts depicting the curated lives and accomplishments of friends and acquaintances and their emotional well-being, we explore what the virtue of modesty entails. Then, the authors discuss how they have raised their students’ awareness that modesty matters, clarified for them what it is, and given them techniques to help them work towards it.
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Marie‐Hélène Budworth and Sara L. Mann
While the number of women in managerial positions has been increasing, the gender composition of top management teams is skewed. There are barriers and obstacles in place that…
Abstract
Purpose
While the number of women in managerial positions has been increasing, the gender composition of top management teams is skewed. There are barriers and obstacles in place that limit the movement of women into leadership roles. The purpose of this paper is to examine the relationship between modesty and access to leadership. Specifically, tendencies toward modesty and lack of self‐promotion are hypothesized to perpetuate the lack of female involvement in top management positions.
Design/methodology/approach
The literature on modesty and self‐promotion is reviewed. The findings are discussed in terms of the persistent challenges faced by women with regard to their ability to enter senior levels of management.
Findings
The overall message of the paper is that behaviours that are successful for males in the workplace are not successful for females. The good news is that women do not need to adopt male ways of being in order to succeed. A limitation is that the paper is largely “uni‐cultural”, as the research referenced is primarily that undertaken in a North American context. Self‐promotion and modesty may be conceptualized differently in other contexts.
Originality/value
The paper is one of the first to focus on modesty, an important gendered individual difference, to explain persistent workplace inequalities.
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Natasya Fitriani Putri, Affan Hameed, Meryem Akin, Isik Akin, Muhammad Zubair Khan, Satya Banerjee and Syed Muhammad Taqi Zaidi
This study examines the dynamics of the modesty-conscious market within the global fashion industry. Specifically, the research aims to understand and analyse the preferences of…
Abstract
Purpose
This study examines the dynamics of the modesty-conscious market within the global fashion industry. Specifically, the research aims to understand and analyse the preferences of consumers in this market segment and provide guidance for fashion companies seeking to engage with this sizable audience consumer demand for modest fashion, such as loose-fitting garments and headscarves for women.
Design/methodology/approach
Employing a mono-method quantitative research approach, this study uses a comprehensive big data analytics framework to analyseashion data sets obtained from e-commerce websites.
Findings
The findings highlight a persistent and growing demand for modest fashion; that demand proved resilient in the face of challenges presented by the COVID-19 pandemic. Modest shoppers demonstrate price sensitivity, and their preference for premium brands over affordable ones varies considerably. Crucial factors contributing to the success of modest clothing as best-sellers include price, retailer, colour and fabric, while the discount feature is less important.
Research limitations/implications
While this research provides significant insights, it is important to acknowledge its limitations. This study relies on data gathered from certain e-commerce websites, and specific nuances of consumer behaviour may not be fully captured. In addition, the scope is limited to a specific timeframe and may not account for long-term market shifts.
Practical implications
Fashion companies could use the results of this study to customise their strategy for engaging the modesty-conscious demographic. Comprehending the significance of elements such as price, retailer, colour and fabric can allow firms to enhance their product offerings and marketing strategies.
Social implications
This study highlights the social ramifications of the modesty-focused industry, stressing the changing tastes and requirements of customers within this sector. By aligning their strategies with these societal shifts, fashion companies can contribute to a more inclusive and diverse industry landscape.
Originality/value
This research contributes to the academic literature on modest fashion by using a unique combination of exploratory data analysis and machine learning techniques with fashion e-commerce data sets. This study addresses a gap in the use of big data within this field, and provides novel insights into consumer demand for modest garments. This study challenges the prevailing assumption that consumers of modest fashion prioritise premium pricing, and offers fresh insights into their price sensitivity across both mass-market and luxury segments. It contributes to the literature on consumer behaviour in niche fashion markets and introduces a theoretical framework for understanding the intersection of fashion, culture and consumer economics within the context of modest fashion.
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Shirley Druker Shitrit, Smadar Ben-Asher and Ella Ben-Atar
At times, a traditional minority group that opposes a change in the patriarchal structure is violent toward women who wish to adopt modern lifestyles. This study aims to examine…
Abstract
Purpose
At times, a traditional minority group that opposes a change in the patriarchal structure is violent toward women who wish to adopt modern lifestyles. This study aims to examine online comments regarding a shooting at a café in an Arab-Bedouin city in Israel, where women were employed as servers. The event was framed in Israeli media as an act of backlash by young men, who call themselves “The Modesty Guard.”
Design/methodology/approach
In this qualitative study, the authors collected 916 online comments that were published on five main online news sites. A thematic and rhetorical analysis of online comments was conducted.
Findings
The findings uncovered five main themes: the expression of support for Bedouin women; ideas for dealing with the Modesty Guard; blaming Bedouin tradition for the shooting; comparison of the violent behavior to a parallel phenomenon among Charedim; and criticism of the lack of treatment by Israeli security forces. The responses reflected a supportive stance toward Arab-Bedouin women, who were open to progress. Conflict discourse, however, expressed alienation and increased social-national schism between the Jewish majority and Arab-Bedouin minority groups in Israel.
Originality/value
This study sheds light on the backlash phenomenon in Negev Bedouin society. Moreover, it exposes the lack of significant supportive actions and a lack of understanding of the deep processes unfolding in this traditional society.
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Jayne Krisjanous, Nilufar Allayarova and Djavlonbek Kadirov
This paper aims to explore marketing practices related to online halal maternity wear by examining the characteristics of halal maternity wear promoted to Muslim women (Muslimah…
Abstract
Purpose
This paper aims to explore marketing practices related to online halal maternity wear by examining the characteristics of halal maternity wear promoted to Muslim women (Muslimah) and how these differ between sponsoring websites.
Design/methodology/approach
A qualitative content analysis of 24 websites promoting halal maternity wear to pregnant customers was undertaken.
Findings
Several issues related to the availability and promotion of halal maternity wear online, particularly when addressing the needs of Western Muslim women, were found. Successful marketing solutions to the problems of halal maternity wear require solving a number of tensions arising at the intersections of the following distinctions: mahram versus non-mahram settings, crude versus stylish fashion and the normative perceptions of immodesty versus modesty.
Practical implications
Careful research and attention need to be taken before promoting and targeting products as appropriate for Muslimah maternity wear. Those brands that display the requisite skills and knowledge necessary to determine whether a product meets the needs of modesty, fashionability and local climate/weather conditions in their maternity lines have much to gain from the Muslimah maternity market.
Social implications
The availability of maternity wear that makes Muslimah feel comfortable and satisfied with their appearance will contribute to a positive pregnancy body image. Positive pregnancy body image is associated with positive pre and postnatal infant attachment by the mother, which in turn leads to beneficial outcomes for mother and baby.
Originality/value
Research to date has focused on Islamic fashion in general, with a dearth of research on Islamic maternity wear. This paper addresses the gap by focusing on maternity wear and associated marketing practices, from the Islamic point of view.
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Zerrin Karakavak and Tuğba Özbölük
This study aims to examine the functions of hijab fashion among hijab-wearing women and explore the role of social media and influencers in hijab fashion.
Abstract
Purpose
This study aims to examine the functions of hijab fashion among hijab-wearing women and explore the role of social media and influencers in hijab fashion.
Design/methodology/approach
The authors conducted in-depth interviews with 29 hijab-wearing women in Turkey. The authors collected data in June–November 2020.
Findings
Findings show that hijab fashion functions as encouragement, attraction, modesty and social image among Turkish Muslim women. This study also shows that social media and influencers change the meaning of the hijab while promoting hijab fashion. Findings reveal that Instagram boutiques act as digital fashion magazines, which enable women to integrate faster into popular culture today. While influencers have increased the number of hijab-wearing women, they have also turned the hijab into a commodity in the market by degenerating its true meaning.
Research limitations/implications
This study has several limitations regarding the sample and geographic context of consumers. This study may not represent Turkish Muslim women’s behavior as our sample consists of 29 women. Therefore, larger samples are needed to generalize our findings. Undertaking cross-cultural studies will also enable marketers to make cultural comparisons.
Practical implications
This study offers some insights for Islamic marketing practitioners in terms of influencer using in hijab fashion.
Originality/value
This study adds to the previous research on hijab fashion and hijab consumption on Instagram. This study also extends the previous literature by examining the role of social media and influencers in hijab fashion. Findings revealed that the hijab is gradually losing its spiritual value by becoming a commodity packaged and marketed through Instagram and influencers.
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Rana M. Zaki, Amr Kheir El Din and Reham I. Elseidi
The Islamic modest fashion industry is growing rapidly and becoming more competitive within an increasing number of brands available in the market. Based on this reason, both…
Abstract
Purpose
The Islamic modest fashion industry is growing rapidly and becoming more competitive within an increasing number of brands available in the market. Based on this reason, both marketers and designers need to create differentiation in their brands. One of the ways to create such differentiation is by establishing a brand personality. Thus, the purpose of this study is to develop a reliable measure of Islamic apparel personality that incorporates the relevant dimensions/traits Muslim females attribute to their apparel.
Design/methodology/approach
Islamic apparel brand personality model was developed based on the Qur’an verses, hadith (sayings of Prophet Muhammad), traits in Aaker’s and other Islamic brand personality models. Focus groups were used to generate a list of traits. Following this, a survey research method was used to gather data. Then, exploratory and confirmatory factor analyses were conducted on a sample of 190 Egyptian Muslim females.
Findings
This study introduces five dimensions of the Islamic apparel brand personality model, namely, simplicity, feminine, modesty, Islamic and righteousness.
Practical implications
This study contributes to the branding as well as Islamic apparel marketing literature as it is the first Islamic apparel brand personality framework. With the Islamic apparel brand personality model, Islamic apparel designers, producers and marketers can create a strong brand image, use advertising strategies effectively and ultimately attract more potential consumers.
Originality/value
The Islamic apparel brand personality model being the first of its kind is significant for the Islamic apparel industry. It reflects dimensions that are supported by the Quran and hadith and therefore suits the Muslim customer market.
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