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Article
Publication date: 10 October 2024

Xi Chen, Maomao Wu, Chen Cheng and Jian Mou

With the widespread collection and utilization of user data, privacy security has become a crucial factor influencing online engagement. In response to the growing concern about…

Abstract

Purpose

With the widespread collection and utilization of user data, privacy security has become a crucial factor influencing online engagement. In response to the growing concern about privacy security issues on social media, this research aims to examine the key causes of social media users' privacy calculus and how the balance between perceived privacy risks and benefits affects users' privacy concerns and their subsequent willingness to disclose personal information.

Design/methodology/approach

The characteristics of the privacy calculus were extracted through partially structured interviews. A research model derived from privacy calculus theory was constructed, and latent variable modeling was employed to validate the proposed hypotheses.

Findings

Information sensitivity, experiences of privacy violations, social influence and the effectiveness of privacy policies influence users' privacy calculus. Privacy risk positively influences privacy concerns. Personal information disclosure willingness is positively influenced by privacy benefits and negatively influenced by privacy concerns, with both paths moderated by social media identification.

Originality/value

This study explores the key antecedents of users' privacy calculus and how these factors influence privacy concerns and subsequent willingness to disclose information on social media. It offers new insights into the privacy paradox observed within social media by validating the moderating role of social media identification on users' information disclosure willingness.

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 10 October 2024

Zhuo Sun, Gaofeng Pan, Ruixian Yang, Guoquan Zang and Jinghong Zhou

In the digital age, personalized services and accurate recommendations enhance the customer experience and streamline shopping. However, increasing concerns about personal privacy

Abstract

Purpose

In the digital age, personalized services and accurate recommendations enhance the customer experience and streamline shopping. However, increasing concerns about personal privacy have led to resistance from consumers, necessitating a balance between providing high-quality online services and safeguarding personal data. The aim of this paper is to offer a comprehensive review of the fragmented literature on consumer privacy decision-making and to identify key issues worth exploring in future research.

Design/methodology/approach

Although previous studies have analyzed the antecedents and outcomes of privacy decisions, they have often been conducted in a fragmented manner. There remains a lack of a holistic understanding of the factors influencing privacy decisions, including their boundaries. Therefore, we build on the Theory of Planned Behavior to combine consumer privacy decision-making with a graphically conceptual framework used in a similar scoping methodology. We attempt to dissect the antecedent, moderator and outcome variables that influence consumer privacy decision-making, ultimately providing a comprehensive framework for understanding these dynamics.

Findings

Based on the Theory of Planned Behavior, we analyze the entire process of consumer privacy decision-making in terms of antecedent, moderating and outcome variables. The results indicate that consumer privacy decision-making is not an isolated behavior or a single choice but a complex, multi-level dynamic process. The factors influencing consumer privacy decisions primarily encompass five aspects: individual characteristics, information, organization, platform and interaction management, leading to various outcomes in both behavioral and perceptual dimensions. Furthermore, the process is constrained by multiple moderating variables, such as information sensitivity, platform knowledge and prior experience.

Originality/value

We build on the Theory of Planned Behavior to combine consumer privacy decision-making with a graphically conceptual framework used in a similar scoping methodology. We dissect the antecedent, moderator and outcome variables that influence consumer privacy decision-making, aiming to provide a comprehensive framework for understanding these processes.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 18 June 2024

Ruihe Yan, Xiang Gong, Haiqin Xu and Qianwen Yang

A wealth of studies have identified numerous antecedents to online self-disclosure. However, the number of competing theoretical perspectives and inconsistent findings have…

Abstract

Purpose

A wealth of studies have identified numerous antecedents to online self-disclosure. However, the number of competing theoretical perspectives and inconsistent findings have hampered efforts to obtain a clear understanding of what truly influences online self-disclosure. To address this gap, this study draws on the antecedent-privacy concern-outcome (APCO) framework in a one-stage meta-analytical structural equation modeling (one-stage MASEM) study to test a nomological online self-disclosure model that assesses the factors affecting online self-disclosure.

Design/methodology/approach

Using the one-stage MASEM technique, this study conducts a meta-analysis of online self-disclosure literature that comprises 130 independent samples extracted from 110 articles reported by 53,024 individuals.

Findings

The results reveal that trust, privacy concern, privacy risk and privacy benefit are the important antecedents of online self-disclosure. Privacy concern can be influenced by general privacy concern, privacy experience and privacy control. Furthermore, moderator analysis indicates that technology type has moderating effects on the links between online self-disclosure and some of its drivers.

Originality/value

First, with the guidance of the APCO framework, this study provides a comprehensive framework that connects the most relevant antecedents underlying online self-disclosure using one-stage MASEM. Second, this study identifies the contextual factors that influence the effectiveness of the antecedents of online self-disclosure.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 11 June 2024

Xing Zhang, Yongtao Cai, Fangyu Liu and Fuli Zhou

This paper aims to propose a solution for dissolving the “privacy paradox” in social networks, and explore the feasibility of adopting a synergistic mechanism of “deep-learning…

Abstract

Purpose

This paper aims to propose a solution for dissolving the “privacy paradox” in social networks, and explore the feasibility of adopting a synergistic mechanism of “deep-learning algorithms” and “differential privacy algorithms” to dissolve this issue.

Design/methodology/approach

To validate our viewpoint, this study constructs a game model with two algorithms as the core strategies.

Findings

The “deep-learning algorithms” offer a “profit guarantee” to both network users and operators. On the other hand, the “differential privacy algorithms” provide a “security guarantee” to both network users and operators. By combining these two approaches, the synergistic mechanism achieves a balance between “privacy security” and “data value”.

Practical implications

The findings of this paper suggest that algorithm practitioners should accelerate the innovation of algorithmic mechanisms, network operators should take responsibility for users’ privacy protection, and users should develop a correct understanding of privacy. This will provide a feasible approach to achieve the balance between “privacy security” and “data value”.

Originality/value

These findings offer some insights into users’ privacy protection and personal data sharing.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 22 May 2024

Jia Wang, Qianqian Cao and Xiaogang Zhu

This study aims to examine the effects of multidimensional factors of platform features, group effects and emotional attitudes on social media users’ privacy disclosure intention.

Abstract

Purpose

This study aims to examine the effects of multidimensional factors of platform features, group effects and emotional attitudes on social media users’ privacy disclosure intention.

Design/methodology/approach

This study collected the data from 426 respondents through an online questionnaire survey and conducted two approaches of structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) for theoretical hypothesis testing and configuration analysis of the data.

Findings

The results show that social media platform features (rewards of information disclosure, personalized service quality and data transparency), group effects (group similarity, group information interaction and network externality), individual emotional attitudes (trust and privacy concern) and control variable (gender) have a significant impact on privacy disclosure intention, as well as trust and privacy concern play mediating roles. Additionally, the fsQCA method reveals five causal configurations that explain high privacy disclosure intentions. Furthermore, the study reveals that male users pay more attention to platform features, while female users are more inclined to group effects.

Originality/value

This study attempts to construct a comprehensive model to examine the factors that affect users' intention to disclose their privacy on social media platforms. Drawing on the cognition-affect-conation model and multidimensional development theory, the model integrates multidimensional factors of platform features, group effects, trust and privacy concern to complement existing theoretical frameworks and privacy disclosure literature. By understanding the complex dynamics behind privacy disclosure, this study helps platform providers and policymakers develop effective strategies to ensure the vitality and momentum of the social media ecosystem.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 4 June 2024

Ana Alina Tudoran

This study aims to analyze and synthesize literature on consumer privacy-related behavior and intelligent device-to-device interactions within the Internet of Things (IoT).

Abstract

Purpose

This study aims to analyze and synthesize literature on consumer privacy-related behavior and intelligent device-to-device interactions within the Internet of Things (IoT).

Design/methodology/approach

We conducted a systematic review using Elsevier’s Scopus database, focusing on studies published in English from 2000 to 2023. The review targeted articles within selected social sciences and business disciplines, specifically concerning consumer behavior in IoT contexts.

Findings

We categorized the privacy literature into three thematic clusters: legislation and policy, business implications and consumer behavior. Within the consumer behavior cluster, our analysis indicates a shift from general Internet and e-commerce privacy concerns prior to 2016, toward issues related to advertising and policy between 2017 and 2018, and increasingly toward pronounced concerns in technological systems, particularly IoT, from 2019 onwards. We identify eight distinct areas of privacy concern within IoT and propose a framework that links antecedents and privacy concerns to subsequent attitudes and behaviors. This framework highlights varying patterns of information disclosure and bridges theoretical constructs with empirical research in IoT privacy.

Originality/value

Originality lies in enhancing the Antecedents-Privacy Concerns-Outcomes (APCO) macro-model by integrating diverse theoretical perspectives on technological and individual-specific antecedents, alongside privacy concerns and beliefs. This comprehensive integration enriches the framework, enabling it to predict and categorize consumer behavior in IoT environments more effectively. The revised model provides a robust tool for understanding privacy-related behavior within the IoT, significantly enriching its theoretical relevance and practical applicability.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Open Access
Article
Publication date: 15 January 2024

Christine Prince, Nessrine Omrani and Francesco Schiavone

Research on online user privacy shows that empirical evidence on how privacy literacy relates to users' information privacy empowerment is missing. To fill this gap, this paper…

2990

Abstract

Purpose

Research on online user privacy shows that empirical evidence on how privacy literacy relates to users' information privacy empowerment is missing. To fill this gap, this paper investigated the respective influence of two primary dimensions of online privacy literacy – namely declarative and procedural knowledge – on online users' information privacy empowerment.

Design/methodology/approach

An empirical analysis is conducted using a dataset collected in Europe. This survey was conducted in 2019 among 27,524 representative respondents of the European population.

Findings

The main results show that users' procedural knowledge is positively linked to users' privacy empowerment. The relationship between users' declarative knowledge and users' privacy empowerment is partially supported. While greater awareness about firms and organizations practices in terms of data collections and further uses conditions was found to be significantly associated with increased users' privacy empowerment, unpredictably, results revealed that the awareness about the GDPR and user’s privacy empowerment are negatively associated. The empirical findings reveal also that greater online privacy literacy is associated with heightened users' information privacy empowerment.

Originality/value

While few advanced studies made systematic efforts to measure changes occurred on websites since the GDPR enforcement, it remains unclear, however, how individuals perceive, understand and apply the GDPR rights/guarantees and their likelihood to strengthen users' information privacy control. Therefore, this paper contributes empirically to understanding how online users' privacy literacy shaped by both users' declarative and procedural knowledge is likely to affect users' information privacy empowerment. The study empirically investigates the effectiveness of the GDPR in raising users' information privacy empowerment from user-based perspective. Results stress the importance of greater transparency of data tracking and processing decisions made by online businesses and services to strengthen users' control over information privacy. Study findings also put emphasis on the crucial need for more educational efforts to raise users' awareness about the GDPR rights/guarantees related to data protection. Empirical findings also show that users who are more likely to adopt self-protective approaches to reinforce personal data privacy are more likely to perceive greater control over personal data. A broad implication of this finding for practitioners and E-businesses stresses the need for empowering users with adequate privacy protection tools to ensure more confidential transactions.

Details

Information Technology & People, vol. 37 no. 8
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 11 December 2023

Thi Huyen Pham, Thuy-Anh Phan, Phuong-Anh Trinh, Xuan Bach Mai and Quynh-Chi Le

This study aims to ascertain the impact of data collecting awareness on perceived information security concerns and information-sharing behavior on social networking sites.

Abstract

Purpose

This study aims to ascertain the impact of data collecting awareness on perceived information security concerns and information-sharing behavior on social networking sites.

Design/methodology/approach

Based on communication privacy management theory, the study forecasted the relationship between information-sharing behavior and awareness of data collecting purposes, data collection tactics and perceived security risk using structural equation modeling analysis and one-way ANOVA. The sample size of 521 young social media users in Vietnam, ages 18 to 34, was made up of 26.7% men and 73.3% women. When constructing the questionnaire survey method with lone source respondents, the individual’s unique awareness and experiences with using online social networks (OSNs) were taken into account.

Findings

The results of the investigation demonstrate a significant relationship between information-sharing and awareness of data collecting, perceptions of information security threats and behavior. Social media users have used OSN privacy settings and paid attention to the sharing restriction because they are concerned about data harvesting.

Research limitations/implications

This study was conducted among young Vietnamese social media users, reflecting specific characteristics prevalent in the Vietnamese environment, and hence may be invalid in other nations’ circumstances.

Practical implications

Social media platform providers should improve user connectivity by implementing transparent privacy policies that allow users to choose how their data are used; have clear privacy statements and specific policies governing the use of social media users’ data that respect users’ consent to use their data; and thoroughly communicate how they collect and use user data while promptly detecting any potential vulnerabilities within their systems.

Originality/value

The authors ascertain that the material presented in this manuscript will not infringe upon any statutory copyright and that the manuscript will not be submitted elsewhere while under Journal of Information, Communication and Ethics in Society review.

Details

Journal of Information, Communication and Ethics in Society, vol. 22 no. 1
Type: Research Article
ISSN: 1477-996X

Keywords

Article
Publication date: 19 February 2024

Donia Waseem, Shijiao (Joseph) Chen, Zhenhua (Raymond) Xia, Nripendra P. Rana, Balkrushna Potdar and Khai Trieu Tran

In the online environment, consumers increasingly feel vulnerable due to firms’ expanding capabilities of collecting and using their data in an unsanctioned manner. Drawing from…

Abstract

Purpose

In the online environment, consumers increasingly feel vulnerable due to firms’ expanding capabilities of collecting and using their data in an unsanctioned manner. Drawing from gossip theory, this research focuses on two key suppressors of consumer vulnerability: transparency and control. Previous studies conceptualize transparency and control from rationalistic approaches that overlook individual experiences and present a unidimensional conceptualization. This research aims to understand how individuals interpret transparency and control concerning privacy vulnerability in the online environment. Additionally, it explores strategic approaches to communicating the value of transparency and control.

Design/methodology/approach

An interpretivism paradigm and phenomenology were adopted in the research design. Data were collected through semi-structured interviews with 41 participants, including consumers and experts, and analyzed through thematic analysis.

Findings

The findings identify key conceptual dimensions of transparency and control by adapting justice theory. They also reveal that firms can communicate assurance, functional, technical and social values of transparency and control to address consumer vulnerability.

Originality/value

This research makes the following contributions to the data privacy literature. The findings exhibit multidimensional and comprehensive conceptualizations of transparency and control, including user, firm and information perspectives. Additionally, the conceptual framework combines empirical insights from both experiencers and observers to offer an understanding of how transparency and control serve as justice mechanisms to effectively tackle the issue of unsanctioned transmission of personal information and subsequently address vulnerability. Lastly, the findings provide strategic approaches to communicating the value of transparency and control.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 5 December 2023

Sann Ryu

The purpose of the current research is to present an explanatory framework for how people selectively attend to privacy-related news information about LBA depending on the extent…

Abstract

Purpose

The purpose of the current research is to present an explanatory framework for how people selectively attend to privacy-related news information about LBA depending on the extent to which they know about LBA already as well as their appraisals of privacy threats and efficacy.

Design/methodology/approach

The proposed model was tested using structural equation modeling based on a total of 522 useable responses obtained from an online survey.

Findings

The results revealed two different approaches to information exposure: (1) people choose to seek out privacy-related news articles when their persuasion knowledge and perceived threat level are high, whereas (2) they tend to avoid such information when perceived threats accompany fear as well as psychological discomfort, or when they believe that they are knowledgeable about LBA practices and highly capable of protecting their privacy.

Originality/value

With the development of real-time location-tracking technologies, the practice of LBA is becoming increasingly popular. As such, however, concerns about data collection and privacy are also on the rise, garnering a great deal of media attention. Despite the importance and constant stream of news reports on the subject, a comprehensive understanding of consumers' privacy assessments and information consumption remains underexamined. By incorporating the persuasion knowledge model and extended parallel process model, the current research presents an explanatory framework for consumers' privacy perceptions and information choice.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

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