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The purpose of this paper is to examine influence strategies in organization-stakeholder relationships, by examining the National Basketball Association (NBA) and Anschutz Entertainment Group’s (AEG) involvement in the operations of MasterCard Center in Beijing, China.

Using Frooman’s model of stakeholder influence strategies, a case study of AEG and the NBA China was undertaken, relying on archival sources and interviews with key stakeholders.

The study produced two major findings. First, Bloomage employed different influence strategies to press the NBA and AEG to further reduce their involvement in the MasterCard Center’s operations. Second, Bloomage used cultural differences to justify the need to reduce its reliance on the NBA and AEG.

The study adds to the literature on stakeholder theory and sport organizations by examining organizations establishing themselves in foreign markets, and the influence strategies employed by key local stakeholders.

This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Who has been the biggest sports star to emerge from China in the past century? For many countries, this would be a tough question, given the sheer variety of sports played and number of talents to grace the international stage. From Australia? Rod Laver, Don Bradman and David Campese would all be in with a shout. For France? Zinedine Zidane or Michel Platine were both huge. For the USA? Well, where do you start – Michael Jordan, Joe Montana or Babe Ruth were all massive stars for its three major sports. From China? Well that is actually a straightforward one – Yao Ming was a huge international sports star (in more ways than one). And what all these people had in common was that they were hugely marketable assets for their sponsors.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. 10;