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Article
Publication date: 6 July 2020

Hanh Song Thi Pham and Chi Nguyen Thi Khanh

This study aims to examine the decisive factors that affect travellers’ intention to visit ecotourism destinations.

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Abstract

Purpose

This study aims to examine the decisive factors that affect travellers’ intention to visit ecotourism destinations.

Design/methodology/approach

Convenience sampling method was used to develop a research sample. The research sample includes visitors at eight ecotourism destinations in Vietnam who were randomly approached and agreed to participate in a structured questionnaire survey. The data set consists of 431 valid responses. A multivariate analysis method was used to analyse the data.

Findings

This study finds strong correlations between three factors that are important in determining the Vietnamese travellers’ intention to visit ecotourism locations. These are environmental concern, future time perspective (defined as individual views towards the importance of future time) and eco-destinations image (understood as individual perceptions of an ecotourism place). This study also reports robust associations between eco-destination image, future time perspective and environmental concern.

Practical implications

This study suggests policymakers in an emerging economy such as Vietnam to use efficient regulations on protecting the natural environment in tourism locations while tourism providers and marketers should invest in building eco-image of travel locations. This study also recommends public organisations to encourage greater awareness of the importance of environmental protection through education, propaganda and media as this will foster the demand for ecotourism. Last but not least, this study advises tourism marketers to develop marketing materials emphasising future time perspective and eco-destination images if they wish to promote ecotourism.

Originality/value

This study highlights the influential role of travellers’ future time perspective and eco-destination image in their travel intention. The existing literature does not pay sufficient attention to the impacts that these two considerations have on travellers’ environmental concerns and consequently stimulate their intention to visit ecotourism destinations. This study suggests relevant management strategies for the development of ecotourism in emerging economies.

Propósito

este estudio tiene como objetivo examinar los factores decisivos que afectan la intención de los viajeros de visitar destinos de ecoturismo.

Metodología

se empleó un método de muestreo conveniente para desarrollar una muestra de investigación. La muestra de investigación incluye visitantes en ocho destinos de ecoturismo en Vietnam que fueron abordados al azar y aceptaron participar en una encuesta estructurada de cuestionarios. El conjunto de datos consta de 431 respuestas válidas. Se empleó un método de análisis multivariado para analizar los datos.

Hallazgo

el estudio encuentra fuertes correlaciones entre tres factores que son importantes para determinar la intención de los viajeros vietnamitas de visitar lugares de ecoturismo. Estas son preocupaciones ambientales, la perspectiva del tiempo futuro (definida como puntos de vista individuales hacia la importancia del tiempo futuro) e imágenes de destinos ecológicos (entendidas como percepciones individuales de un lugar). El estudio también informa asociaciones sólidas entre imágenes de eco-destinos, perspectivas de tiempo futuro y preocupaciones ambientales.

Valor original

la importancia de la perspectiva del tiempo futuro y las percepciones del destino ecológico tienden a pasarse por alto en la literatura existente, que no presta suficiente atención al impacto que estas dos consideraciones tienen en la mediación de las preocupaciones ambientales de los viajeros y, en consecuencia, estimulan su intención de Visitar destinos de ecoturismo. El estudio sugiere estrategias de gestión relevantes para el desarrollo del ecoturismo en las economías emergentes.

题目:生态旅游意愿:环境关注, 时间观点和目的地形象的作用方法

采用便利抽样方法来收集研究样本。该研究样本包括在越南初始生态旅游目的地的访客, 他们被随机采访并同意参加问卷调查。数据集包含431个有效问卷。采用多元分析方法分析数据。

目的

这项研究旨在探索影响旅行者访问生态旅游目的地意愿的决定性因素。

发现

这项研究表明, 像越南这样的新兴经济体, 政策制定者采取了有效的法规来保护旅游地点的自然环境, 而旅游提供者和营销者应投资于建立旅游地点的生态形象。 这项研究还建议公共机构通过教育, 宣传和媒体鼓励人们更多地意识到环境保护的重要性, 因为这将促进对生态旅游的需求。 最后, 本研究建议旅游营销人员在开发营销材料时, 应强调未来时间观点和生态目的地形象, 从而促进生态旅游。

价值

这项研究强调了旅行者未来时间的观点和生态目的地形象对他们旅行意愿的影响。 现有文献没有充分注意这两种考虑因素对旅行者环境关注的影响, 以及对他们前往生态旅游目的地的意愿的影响。该研究提出了新兴经济体发展生态旅游的相关管理策略。

Open Access
Article
Publication date: 22 August 2022

Nguyen Thi Khanh Chi and Hanh Pham

This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.

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Abstract

Purpose

This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.

Design/methodology/approach

The study employs the convenience sampling method to develop a research sample, and the multivariate data analysis method to analyse the data of 435 valid observations collected in the structured questionnaire survey conducted in Vietnam.

Findings

The paper reports that the eco-destination image significantly strengthens the effects of four travel motives (i.e. excitement, escape, knowledge-seeking and self-development) on ecotourism intention. However, the moderating impact of eco-destination image on the link between socialising motive and ecotourism intention is insignificant.

Originality/value

This study is the first to shed light on the role of eco-destination image in strengthening the effects of travel motivations on ecotourism demand. The study provides a framework for segmenting promotion materials associated with destination image based on different types of customers' internal travel motivations. The framework includes four dimensions: (1) destination image reflecting enablers of excitement, (2) destination image reflecting enablers of escaping from daily life routine, (3) destination image reflecting enablers of knowledge-seeking and (4) destination image reflecting enablers of personal development.

Details

Journal of Tourism Futures, vol. 10 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 11 September 2017

Thi Song Hanh Pham, Lien Le Monkhouse and Bradley R. Barnes

Drawing on the resource-based view, the purpose of this paper is to focus on the influence of relational capability and marketing capabilities on export performance. The study…

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Abstract

Purpose

Drawing on the resource-based view, the purpose of this paper is to focus on the influence of relational capability and marketing capabilities on export performance. The study also examines the interaction effects of relational capability on the marketing capabilities – export performance relationships.

Design/methodology/approach

A stratified random sample of 1,047 exporting firms was approached. Survey data were collected from 333 Vietnamese exporting firms and analysed using hierarchical moderated regression.

Findings

The results reveal that a firm’s relational capability not only strengthens the efficiency of the export pricing capability – performance, marketing intelligence capability – performance, and marketing communication capability – performance relationships, but is also the strongest predictor of export performance amongst those capabilities identified. Whilst engagement in market intelligence, product development, price setting and promotional activities have a positive payoff, the findings confirm that there is less need for exporters to engage in after-sales service and distribution capabilities.

Originality/value

The study introduces the notion of relational capability alongside export marketing capabilities as predictors of export performance. The authors also examine the moderating influence of relational capability on the link between export marketing capabilities and export performance. By focusing on Vietnam, the study provides fresh insights surrounding the development pathway for firms in emerging markets.

Details

International Marketing Review, vol. 34 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 19 December 2019

Hanh Song Thi Pham and Duy Thanh Nguyen

This paper aims to investigate the moderating effects of corporate governance mechanisms on the financial leverage–profitability relation in emerging market firms.

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Abstract

Purpose

This paper aims to investigate the moderating effects of corporate governance mechanisms on the financial leverage–profitability relation in emerging market firms.

Design/methodology/approach

The paper examines the impacts by estimating the empirical model in which a firm’s accounting profitability is a dependent variable, while financial leverage, board size, board independence, CEO duality, CEO ownership, state ownership and the interaction variables are predictors. The paper uses the panel data set of 295 listed firms in Vietnam in the period 2011-2015 and two key econometric methods for panel data, namely, the two-stage least square instrumental variable and general moments method.

Findings

The paper finds the evidence for the significant and positive effect of board size, board independence and state ownership on the financial leverage–profitability relation. The effect of CEO duality on the financial leverage–profitability relation tends to be negative, and the impact CEO ownership inclines to be positive, although both of them are statistically insignificant. The results are consistent across different estimation methods.

Originality/value

This paper is the first investigating the moderating effect of various corporate governance mechanisms on the financial leverage–profitability relationship in emerging market firms.

Article
Publication date: 6 November 2018

Hanh Thi Song Pham and Hien Thi Tran

This paper aims to investigate the effects of board model and board independence on corporate social responsibility (CSR) disclosure of multinational corporations (MNCs).

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Abstract

Purpose

This paper aims to investigate the effects of board model and board independence on corporate social responsibility (CSR) disclosure of multinational corporations (MNCs).

Design/methodology/approach

The authors developed an empirical model in which CSR disclosure is the dependent variable and board model (two-tier vs one-tier), board independence (a proportion of independent directors on a board) and the interaction variable of board model and board independence together with several variables conventionally used as control variables are independent variables. The authors collated the panel dataset of 244 Fortune World’s Most Admired (FWMA) corporations from 2005 to 2011 of which 117 MNCs use the one-tier board model, and 127 MNCs use the two-tier board model from 20 countries. They used the random-effect regression method to estimate the empirical models with the data they collated and also ran regressions on the alternative models for robustness check.

Findings

The authors found a significantly positive effect of a board model on CSR disclosure by MNCs. Two-tier MNCs tend to reveal more CSR information than one-tier MNCs. The results also confirm the significant moderating impact of board model on the effect of board independence on CSR disclosure. The effect of board independence on CSR disclosure in the two-tier board MNCs tends to be higher than that in the one-tier board MNCs. The results do not support the effect of board independence on CSR disclosure in general for all types of firms (one-tier and two-tier board). The impact of board independence on CSR disclosure is only significant in two-tier board MNCs and insignificant in one-tier board MNCs.

Practical implications

The authors advise the MNCs who wish to improve CSR reporting and transparency to consider the usage of two-tier board model and use a higher number of outside directors on board. They note that once a firm uses one-tier model, number of IDs on a board does not matter to the level of CSR disclosure. They advise regulators to enforce an application of two-tier board model to improve CSR reporting and transparency in MNCs. The authors also recommend regulators to continue mandating publicly traded companies to include more external members on their boards, especially for the two-tier board MNCs.

Originality/value

This paper is the first that investigates the role of board model on CSR disclosure of MNCs.

Details

Multinational Business Review, vol. 27 no. 1
Type: Research Article
ISSN: 1525-383X

Keywords

Book part
Publication date: 30 October 2024

Hanh Thi Pham

This chapter clarifies the “dark tourism” in Vietnam; a case study of Hoa Lo Prison Relic. Development orientation of “dark tourism” in Vietnam contributes to healing the wounds…

Abstract

This chapter clarifies the “dark tourism” in Vietnam; a case study of Hoa Lo Prison Relic. Development orientation of “dark tourism” in Vietnam contributes to healing the wounds of war. The author mainly uses a system approach, method of analysis and synthesis, and method of comparison. “Dark tourism” in Vietnam has not really developed as a specific type of tourism like ecotourism or meetings, incentives, conferences, and exhibitions (MICE) tourism. At Hoa Lo Prison historical site, “dark tourism” has been effectively exploited: (1) in the first 6 months of 2023, Hoa Lo Prison welcomes nearly 295 thousand visitors, charging fees of 7 billion VND, the situation of “sold out” takes place regularly; (2) many unique tourism products, one of the successful and widespread tourism products must be mentioned the “night tour” experience; (3) many creative forms of sightseeing with automatic explanation system so that visitors can experience 35 historical stories in their own way; and (4) always create the best conditions for visitors’ sightseeing experience. To promote dark tourism in Vietnam, it is necessary to execute some schemes: (i) enhance the sense of responsibility for peaceful tourism in the operation of monuments; (ii) stakeholders coordinate the organization of the tour program and tourist routes with appropriate contents and forms for each target group, especially foreign tourists; (iii) there is cooperation between national and international experts in organizing the “dark tourism” program aimed at peace, preventing the risk of war and conflict, and overcoming the consequences of war; and (iv) application of scientific and technological achievements in “dark tourism” activities.

Details

Dark Tourism
Type: Book
ISBN: 978-1-83797-337-8

Keywords

Content available
Article
Publication date: 8 February 2022

Reza Monem

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Abstract

Details

Accounting Research Journal, vol. 35 no. 1
Type: Research Article
ISSN: 1030-9616

Article
Publication date: 29 November 2022

Minh Van Nguyen

This study aims to identify and prioritize barriers to corporate social responsibility (CSR) in the construction sector.

Abstract

Purpose

This study aims to identify and prioritize barriers to corporate social responsibility (CSR) in the construction sector.

Design/methodology/approach

A literature review was first conducted to identify barriers to CSR performance. After that, construction professionals were invited to validate the appropriateness of the obstacles. The discussion allowed the establishment of a list of barriers to CSR performance and their corresponding categories. Data collected from the survey were then analyzed to prioritize the importance of these barriers by the fuzzy DEMATEL-based ANP (DANP) technique.

Findings

The findings presented 16 barriers to CSR, which were categorized into four clusters. The fuzzy DANP analysis showed that strategic vision is the most crucial cluster, followed by the measurement system, stakeholder perspective and scarce resources. Among the sixteen barriers examined, lack of awareness, knowledge and information of CSR; low priority of CSR; lack of metrics to quantify CSR benefits; lack of guidelines and coherent strategies; and lack of CSR enforcement mechanism are the five most crucial barriers.

Originality/value

This study is one of the first that proposes a comprehensive model to prioritize barriers to CSR performance of contractors considering their interrelationships. It provides construction stakeholders with a framework for understanding the linkage between the barriers and CSR framework under the umbrella of stakeholder theory. Thus, the findings might assist construction practitioners and academics in fostering the success of CSR implementation.

Details

Engineering, Construction and Architectural Management, vol. 31 no. 4
Type: Research Article
ISSN: 0969-9988

Keywords

Content available
Book part
Publication date: 30 October 2024

Abstract

Details

Dark Tourism
Type: Book
ISBN: 978-1-83797-337-8

Article
Publication date: 18 May 2021

Hien Thi Tran

This paper aims to examine how independent directors (IDs) affect a firm’s performance measured on profitability, with corporate social responsibility (CSR) interaction.

Abstract

Purpose

This paper aims to examine how independent directors (IDs) affect a firm’s performance measured on profitability, with corporate social responsibility (CSR) interaction.

Design/methodology/approach

The study uses an international data set of 1,817 firm-year observations from 545 large companies in 20 countries across Asia, America and Europe, and the fixed-effects estimation method.

Findings

The direct effect of IDs alone on profitability is statistically insignificant; however, the synergic effect of IDs and CSR on profitability becomes significantly positive when firms disclose CSR information.

Practical implications

The profitability is partially sourced from the synergy of IDs and stakeholders through CSR. IDs may use CSR disclosure to win stakeholders’ goodwill. This goodwill will likely be transformed into profitability. The empirical results indicate that there should be more need for IDs’ engagement in CSR projects as the resources of IDs combined with external stakeholders can be of important value to firms.

Originality/value

This paper reveals the underlying mechanism that firm-idiosyncratic value is formed using a combination of ID resources and stakeholders through CSR. This research extends the literature of IDs’ efficiency and effectiveness and confirms the agency theory and resource dependence theory.

Details

Corporate Governance: The International Journal of Business in Society, vol. 21 no. 5
Type: Research Article
ISSN: 1472-0701

Keywords

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