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1 – 10 of 637By last month, 14 states had already banned TikTok from government-issued devices, with another five in the process of doing so, citing security concerns recently endorsed by the…
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DOI: 10.1108/OXAN-DB275032
ISSN: 2633-304X
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CANADA: Federal governments deepens TikTok's woes
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DOI: 10.1108/OXAN-ES276383
ISSN: 2633-304X
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Wei Zhang, Hui Yuan, Chengyan Zhu, Qiang Chen, Richard David Evans and Chen Min
Although governments have used social media platforms to interact with the public in an attempt to minimize anxiety and provide a forum for public discussion during the pandemic…
Abstract
Purpose
Although governments have used social media platforms to interact with the public in an attempt to minimize anxiety and provide a forum for public discussion during the pandemic, governments require sufficient crisis communication skills to engage citizens in taking appropriate action effectively. This study aims to examine how the National Health Commission of China (NHCC) has used TikTok, the leading short video–based platform, to facilitate public engagement during COVID-19.
Design/methodology/approach
Building upon dual process theories, this study integrates the activation of information exposure, prosocial interaction theory and social sharing of emotion theory to explore how public engagement is related to message sensation value (MSV), media character, content theme and emotional valence. A total of 354 TikTok videos posted by NHCC were collected during the pandemic to explore the determinants of public engagement in crises.
Findings
The findings demonstrate that MSV negatively predicts public engagement with government TikTok, but that instructional information increases engagement. The presence of celebrities and health-care professionals negatively affects public engagement with government TikTok accounts. In addition, emotional valence serves a moderating role between MSV, media characters and public engagement.
Originality/value
Government agencies must be fully aware of the different combinations of MSV and emotion use in the video title when releasing crisis-related videos. Government agencies can also leverage media characters – health professionals in particular – to enhance public engagement. Government agencies are encouraged to solicit public demand for the specific content of instructing information through data mining techniques.
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It is expected to report around USD12bn in revenue in 2022, tripling its 2021 numbers. In 2021, the total TikTok minutes watched were over double those of streaming service…
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DOI: 10.1108/OXAN-DB275371
ISSN: 2633-304X
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The same day, Canada's Privacy Commissioner announced an investigation into whether TikTok's data handling practices comply with national privacy laws. The two moves expand the…
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DOI: 10.1108/OXAN-DB276325
ISSN: 2633-304X
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Iddrisu Mohammed, Alexander Preko, Samuel Kwami Agbanu, Timothy K. Zilevu and Akorfa Wuttor
This conceptual paper aims to explore government regulatory responses of social networking platforms (SNP) and tourism destination evangelism. This research draws on a two-phase…
Abstract
Purpose
This conceptual paper aims to explore government regulatory responses of social networking platforms (SNP) and tourism destination evangelism. This research draws on a two-phase data source review of government legislations that guarantee social media users and empirical papers related to social media platforms. The results revealed that Ghana has adopted specific legislations that manage and control SNP. To the best of the author’s knowledge, this study is the first of its kind that synthesized government legislation and empirical papers on social networking platforms in evangelising destinations which have been missing in extant literature.
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US: Moves on TikTok will intensify as 2024 approaches
US: Republicans raise pressure on China's TikTok
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DOI: 10.1108/OXAN-ES274379
ISSN: 2633-304X
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INT: TikTok's operating difficulties are expanding