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The study aims to analyse patterns of innovation adoption among Italian female-owned farms, by evaluating the impact of innovation support services and entrepreneurial orientation on innovation adoption.

To explore both the entrepreneurial identity of women farmers and the role of innovation support services in boosting innovation, a questionnaire was administered to a sample of Italian women farmers. A multivariate analysis lets to classify the farms under the previous two perspectives.

The analysis reveals various patterns of innovation adoption, heavily depending on both the effectiveness of innovation support services and farmers' entrepreneurial orientation.

The research analyses a sample of women farmers to excavate worlds of innovation among female-owned farms. Cross-gender comparisons can offer a more complete picture of the ways gender catalyses innovation adoption.

At a policy level, the results of our empirical analysis point out the need for gendering innovation analysis and for tailoring policy interventions to the different worlds of innovation that exist in rural Italy.

The paper confirms the importance of deepening research on gender issues, with the purpose of fulfilling gender mainstreaming underlined in numerous policy documents at both the European and international levels.

The analysis represents a first attempt to join both the entrepreneurial identity of women farmers and the role of innovation support services in boosting innovation. Therefore, the paper fills a gap in the literature.

Despite the increasing consumers’ intent to support short food networks, the expansion of short food supply chains (SFSCs) remains limited. The purpose of this paper is to identify potential antecedents of farmers’ willingness to participate in SFSCs.

Using data from a sample of Greek farmers the authors examined whether farmers’ citizenship behaviour, the levels of their perceived competencies and the degree to which they feel accepted by their communities affect their willingness to engage in SFSCs.

Results indicate that producers’ citizenship behaviour does indeed have a positive impact on willingness to participate in SFSCs, whereas their perceptions of the acceptance they enjoy within their communities also significantly predict this willingness. On the contrary, self-perceived lack of communication and collaboration competencies diminishes this willingness.

To the best of our knowledge, this study is one of the first attempts to explore the role of farmers’ competencies in their willingness to participate in SFSCs. In addition, by integrating concepts derived from multiple disciplines, our work adds new factors in the wide spectrum of forces that impel or suppress farmers’ willingness to take part in alternative food distribution networks.

The aim of this study was to investigate consumer preferences and profile their food-related lifestyles, as well as to identify consumer groups with similar attitudes/behaviours in the Euro-Mediterranean fruit and vegetable market.

A structured questionnaire was designed drawing from the food related lifestyles instrument and including other factors relevant to fruit and vegetable consumer preferences. The data were collected in an online survey with 925 participants in France, Greece, and Italy. A principal component analysis was conducted to interpret and examine consumers' fruit and vegetable related lifestyles. In addition, a cluster analysis was performed to identify different consumer segments, based on the core dimensions of the food-related lifestyle approach.

In each country, three primary consumer segments were distinguished. Health-conscious individuals were predominant in France and Greece, while quality-conscious consumers were prevalent in Italy. These classifications were determined considering various factors such as purchase motivation, perception of product quality, health concerns, environmental certifications, and price sensitivity.

The food-related lifestyle approach has been adapted instrument to create a customised survey instrument specifically designed to capture the intricacies of fruit and vegetable consumer preferences and priorities in three Euro-Mediterranean Countries.