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IThis study aims to investigate the effects of the consumption motivations of restaurant customers on their perception of the importance of experiential and functional restaurant attributes.

A total of 330 questionnaires were issued in China (168) and Korea (162). The resulting data were analyzed using SPSS 22.0 to verify the reliability and validity of the measured variables. Structural equation modeling was used to test the hypotheses of the study.

The results showed that customers with hedonic consumption motivation were more sensitive to the experiential attributes than to the functional attributes of a restaurant. In addition, those customers with utilitarian consumption motivation were more influenced by functional attributes than by experiential attributes. However, these relationships differed between China and Korea. In China, the consumers’ hedonic motivation had a stronger relationship with functional restaurant attributes, which reflects a culture that emphasizes pragmatism.

This study analyzed the relationship between the motives to eat at a restaurant and the evaluation of restaurant attributes and how this differed between China and Korea, while suggesting practical implications.

This study aims to examine several antecedents of employee satisfaction (ES) and turnover intention (TI), including customer orientation (CO) and employee orientation (EO). The purposes are to investigate the effect of EO and CO and their interaction on employee performance, and to verify the moderating effect of firm size.

A mixed model with firm size as a potential moderator was constructed through a hierarchical linear modeling approach with data collected from 1,006 employees at 127 firms.

The results indicate that customer and EO and their interaction affected ES, CO and its interaction with EO significantly affected TI and the effects differed according to firm size. These results suggest that the influence of customer and EO depends on firm size.

This study contributes to verifying the effect of EO and CO and the interaction effects on employee performance, an area that has remained unexamined in the literature. It also investigates the moderating effect of firm size on EO and CO, which affects employee performance. It is suggested that companies determine whether EO or CO matters more according to the size of company.

This article investigates the profitability of technical trading rules in the KOSPI200 futures market from 1997 through 2006 after accounting for transaction costs, risk. and data-snooping problems. To effectively mitigate data - snooping problems resulted from survivorship bias, we largely expand the full set of technical trading rules handled in the previous literature and measure statistical significance of technical trading performance using White’s (2000) Bootstrap Reality Check (BRC) methodology and Hansen’s (2005) Superior Predictive Ability (SPA) test that can take account of interdependency across individual technical trading rules.

The results indicate that under the net return criterion the best trading rule generates the highest mean net return of about 32% per annum during the sample period but the trading return is statistically insignificant when the effect of data-snooping is considered. Similar results are found under the Sharpe ratio criterion. These findings suggest that substantial technical trading profits may be obtained due to chance rather than the Inherent predictability of technical trading rules.

The purpose of this paper is to investigate the use contexts of personal computing devices in multiple steps and conducts an in-depth analysis for the use context of smartphones. The determinants of use context changes of smartphones are investigated using the technology-to-performance chain model.

In steps 1 and 2, a diary study method and 2014-2015 Korea media panel research data provided by the Korea Information Society Development Institute are used. Correspondence analysis, χ² independence tests, and standardized residual analyses were conducted. In step 3, this study develops and validates a framework for use context changes using a survey method and structural equation modeling.

The results show that the use context of personal computing devices is represented differently and is clearly defined depending on the device used. Furthermore, the use context of smartphones has changed significantly because of the rapid growth of smartphone users and diverse usage patterns of smartphones. The research model results show that users expand the scope and frequency of smartphone use when they experience improved performance in everyday tasks and feel that smartphone content and functions could support everyday tasks better.

This study presents novel early stage research and presents empirical evidence and propositions in both exploratory and confirmatory ways. The main contribution of this study is to provide guidelines and general implications for other empirical studies on the use contexts of devices or information technology services.

The authors investigated the effects of the characteristics of reviews, reviewers and corporate factors on review helpfulness and assessed the role of culture in moderating these relationships.

A research model was established based on the elaboration likelihood and information adoption models. To empirically analyze this research model, 10,611 TripAdvisor reviews from 9 countries were collected. In addition, a zero-inflated negative binomial model and multilevel analysis were employed in consideration of the data characteristics.

The results revealed that review depth had a positive effect on review helpfulness, and review ratings and reviewer expertise had a negative effect. As a corporate characteristic, hotel size had a negative effect on review helpfulness. In addition, the effects of review rating, reviewer expertise and hotel rating exhibited significant differences based on the moderating effects of uncertainty avoidance and power distance level.

The results of this study expand the review helpfulness literature by explaining the inconsistent findings of previous studies via cultural theory. In addition, past research in this field has mainly focused on analyzing only review and reviewer characteristics, while this study demonstrated that company size negatively affects review helpfulness based on the signaling theory. Finally, this study contributes to cultural comparison literature by discovering that the processing of review information by consumers differs according to their cultural background.

This study is based on the heuristic-systematic model (HSM) to dynamically examine the effect of review variance on sales and the boundary conditions that mitigate this effect.

Based on the theoretical domain of HSM, a conceptual model is proposed that analyzes the nonlinear relationship between review variance and sales and the interaction and motivation factors that moderate these relationships. Review data from websites targeting the film industry in the USA and South Korea (Korea) were collected to empirically analyze the authors' hypothesis, and panel regression analysis was used for confirmation.

Moderated by interactive and motivational factors, review variance exhibits an inverse-U-shaped relationship with review variance. Specifically, as an interaction factor, review valence and owned social media (OSM) resulted in positive interaction effects, and as a motivation factor, the number of alternatives exhibited a positive interaction effect with review variance. The effect of review variance was less pronounced in the USA than in Korea.

The study outcomes reveal a nonlinear relationship between review variance and sales, thus supporting the contradictory findings of previous studies. This study contributes to the literature by using the HSM as a theoretical framework to verify various HSM mechanisms using online review data. This exploratory study also contributes to the international marketing literature by showing that the effects of review variance vary across cultures.

This study analyzes the relationship between the characteristics of social media content, customer engagement (CE) and brand equity and investigates whether these relationships differ between national cultures.

We collect data from a variety of sources, including Interbrand, Facebook and financial statements, to validate the research model using partial least squares structural equation modeling.

The results revealed that owned media content had a stronger positive effect on CE than did earned media content. In addition, information richness was found to have a positive effect on CE, but links to additional information had a negative effect. In addition, CE positively affected brand equity. The national comparison analysis revealed a difference in the coefficients between the United States and Korea for most paths.

This study contributes to the relevant literature by finding evidence that OM has a stronger effect on CE than does EM. In addition, this study expands the related literature by clarifying the effects of information richness in a CE context and exploring differences determined by cultural dimensions. Most importantly, this study expands CE and international marketing literature by finding that the relationship between CE determinants and outcomes in a social media environment differs between national cultures.

This study explores the relationship between CE and social media content, which has not been sufficiently investigated in previous studies, by collecting actual social media data. In addition, unlike previous survey-based studies, we find evidence that CE contributes to brand equity at a corporate level. Finally, our exploratory analysis indicates that the relationship between the characteristics of social media content, CE and brand equity differs between national cultures.

The purpose of this paper is to analyze the relationship between customer engagement in social media (CESM), brand equity and corporate performance and investigated whether these relationships differed according to cultural factors in the United States and South Korea.

We collected customer engagement on social media data on Facebook and brand equity data from Interbrand for listed companies in the United States and Korea. A total of 405 data sets were analyzed by partial least squares structural equation modeling (PLS-SEM).

Results revealed that CESM did not affect financial performance through a direct path but was found to have a positive indirect path via the mediation of brand equity. In addition, this relationship was found to differ between the United States and South Korea.

This study contributed to the literature on social media and international management by verifying the relationship between CESM, brand equity and financial performance, and by presenting exploratory research results to ascertain if these relationships differ according to the cultural dimension of the country.

The purpose of this study is to analyze the effect on movie performance of the breadth and depth of consumer groups targeted by movies and to analyze the ways in which electronic word-of-mouth (eWOM) mediates these relationships.

For empirical analysis, 45 days of sales and eWOM data for 63 movies released in Korea in 2017 were collected, and a panel regression analysis was conducted on a total of 2,835 data items. In addition, the analysis was rigorously verified through three robustness tests.

The breadth and depth of consumer groups targeted by movies have a non-linear relationship with sales, and this relationship is mediated by the eWOM performance of social media websites. In addition, eWOM performance has a non-linear relationship with sales, and these effects differ depending on the type of eWOM platform involved.

The effects of the breadth and depth of the consumer groups targeted by movies on eWOM performance and movie performance have not been sufficiently investigated. This paper expands on previous studies that reported a linear relationship between eWOM and sales by finding that the effects of consumer group breadth and depth on sales are not linear in terms of the mediation of eWOM performance. In addition, a new research direction is suggested by conceptualizing consumer group breadth and depth using eWOM data, on which basis the new concept of eWOM-to-viewing ratio (eWOM ratio) is proposed.

Journal bearings are used in numerous rotary machines. The load carrying capacity and friction of a bearing have been major concerns in design. Recent developments in surface texturing have showed potential outcomes to improve the tribological characteristics of mating surfaces. This study aims to investigate surface textures, which are transverse to the sliding direction, for frictional response of the journal bearing.

A hydrodynamic lubrication model is considered to evaluate the effect of surface texturing on the performance of a journal bearing at varying operating conditions. The two-dimensional generalized Reynolds equation, coupled with mass-conserving Elrod cavitation algorithm, is solved to evaluate texture-induced variations in tribological performance parameters.

Results have showed remarkable improvements in frictional response. Moreover, micro-textures on the journal surface alter the cavitation response and film-reformation in the hydrodynamic conjunction of the plain bearing.

Operating condition-based comprehensive exhaustive optimization of texture geometry is performed to generate widespread conclusion.