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The purpose of this paper is to analyse the information shared by SMEs with their main customers and suppliers and its implications on their performance.

The paper puts forward the concept of arcs of communication based on the frequency and direction of the information exchanged by SMEs with their main customers and suppliers. SMEs are classified by the arc of communication they belong to using data from a survey carried out in the Canary Islands (Spain). The Rasch Measurement Theory is applied.

The largest group of small- and medium-sized enterprises (SMEs) shares information frequently with both customers and suppliers (broad arc of communication). Differences were detected in the performance of SMEs belonging to this broad arc, as well as, in those firms that communicated frequently with their main suppliers (asymmetrical arc of communication towards suppliers). In both cases, these firms were better than their competitors in innovation.

This study demonstrates the need for better management of the links between SMEs and their suppliers and with their customers in accordance with their strategies, promoting a greater cooperative behaviour throughout the supply chain.

SMEs’ customers and suppliers are their main sources of information compared to large firms, which have greater resources to search for and acquire information. This paper investigates the information exchanged by SMEs with their main customers and suppliers from a strategic focus by adding to the literature the concept of arcs of communication. It also has the added value of applying the Rasch Measurement Theory (Rasch, 1960/1980).

The purpose of this paper is to examine how keeping the records of social networking sites (SNS) communication for secondary analysis institutes a new type of memory practice, one that seeks both to capture shared public memories and form new cultural understandings.

Using a framework of documentary and memory practices the study conducts a qualitative content analysis of SNS communications collected from Facebook, GooglePlus and Twitter during a national event. It combines a content analysis of the communications with the analysis of their materiality and form to investigate potential contributions of SNS to social and cultural memory including their subsequent custodianship.

The study finds that the message architecture and metadata of different social networks is comparable and collectively evidences differing aspects of social events to document their unique discourse. Findings demonstrate the contribution SNS is making to social memory and a framework for understanding how SNS in being incorporated into cultural memory practice is presented.

This is one of the few studies that analyses a range of messages from differing SNS in order to understand their impact on cultural memory and the documentary practices of memory institutions.

The great attractions of the Internet are its flexibility and its international reach and, some might say, its anarchic nature. However, a company planning advertising or trading on the Internet must not assume that it is not regulated. This is simply not true. This paper focuses primarily on the regulation affecting advertising and the financial services sector (which is already a heavily regulated area in its own right). Financial services companies should be aware, however, that there is a raft of other relevant legislation, such as data protection (including the trail‐blazing data protection bill published on 14th January 1998) which is required to implement a 1995 EU Data Protection Directive in the United Kingdom.

This paper aims to improve the infilling efficiency and the quality of parts forming. It proposes two improved scanning path planning algorithm based on velocity orthogonal decomposition.

The algorithms this paper proposes replace empty paths and corners with circular segments, driving each axis synchronously according to the SIN or COS velocity curve to make the extruder always moves at a constant speed at maximum during the infilling process. Also, to support the improved algorithms, a three-dimensional (3D) printing control system based on circular motion controller is also designed.

The simulation and experiment results show that the improved algorithms are effective, and the printing time is shortened more significantly, especially in the case of small or complex models. What’s more, the optimized algorithm is not only compact in shape but also not obvious in edge warping.

The algorithms in this paper are not applicable to traditional motion controllers.

The algorithms in this paper improve the infilling efficiency and the quality of parts forming.

There are no social implications in this paper.

The specific optimization method of parallel-line scanning algorithm based on velocity orthogonal decomposition is replacing the empty paths with arc corners. And the specific optimization method of contour offsetting algorithm based on velocity orthogonal decomposition is to add connection paths between adjacent contours and turn all straight corners into arcs. What’s more, the 3D printing control system based on the circular motion controller can achieve multi-axis parallel motion to support these two improved path scanning algorithms.

The purpose of this paper is to investigate accounting as first visible-sign statement form, and also as the first writing, and analyse its systematic differences, syntactic and semantic, from subsequent speech-following (glottographic) writing forms. The authors consider how accounting as non-glottographic (and so “unspeakable”) writing form renders “glottography” a “subsystem of writing” (Hyman, 2006), while initiating a mode of veridiction which always and only names and counts, silently and synoptically. The authors also consider the translation of this statement form into the graphs, charts, equations, etc., which are central to the making of modern scientific truth claims, and to remaking the boundaries of “languaging” and translatability.

As a historical–theoretical study, this draws on work reconceptualising writing vs speech (e.g. Harris, 1986; 2000), the statement vs the word (e.g. Foucault, 1972/2002) and the parameters of translation (e.g. Littau, 2016) to re-think the conceptual significance of accounting as constitutive of our “literate modes” of thinking, acting and “languaging in general”.

Specific reflections are offered on how the accounting statement, as mathematically regularised naming of what “ought” to be counted, is then evaluated against what is counted, thus generating a first discourse of the norm and a first accounting-based apparatus for governing the state. The authors analyse how the non-glottographic statement is constructed and read not as linear flow of signs but as simulacrum; and on how the accounting statement poses both the practical issue of how to translate non-linear flow statements, and the conceptual problem of how to think this statement form’s general translatability, given its irreducibility to the linear narrative statement form.

The paper pioneers in approaching accounting as statement form in a way that analyses the differences that flow from its non-glottographic status.

Audio‐visual aids begin, as all good followers of Edward Short will tell you, with talk, chalk and blackboard; and should never be allowed to end in a mass of blurting, blinking machinery. Taking in an array of sound arguments for not dehumanizing education, the traditional teacher attitude is, at base, the reflex of a profession bewildered by the mechanical tools which the commercial world seems determined to foist upon it. Machines often demand quite simple manipulatory skills for which teachers aren't trained, but more pertinently they suggest ordered, efficient teaching methods — a combination which leads to fewer, better trained teachers. It is not the A/V aids, however, which are the crux of the matter — the advantages of providing a more varied learning environment are largely accepted.

This paper investigates how two characteristics of language, abstractness vs concreteness and narrativity, influence user engagement in communication exercises on innovation targeted to the general audience. The proposed conceptual model suggests that innovation fits well with more abstract language because of the association of innovation with imagination and distal construal. Moreover, communication of innovation may benefit from greater adherence to the narrativity arc, that is, early staging, increasing plot progression and climax optimal point. These effects are moderated by content variety and emotional tone, respectively.

Based on a Latent Dirichlet allocation (LDA) application on a sample of 3225 TED Talks transcripts, the authors identify 287 TED Talks on innovation, and then applied econometric analyses to test the hypotheses on the effects of abstractness vs concreteness and narrativity on engagement, and on the moderation effects of content variety and emotional tone.

The authors found that abstractness (vs concreteness) and narrativity have positive effects on engagement. These two effects are stronger with higher content variety and more positive emotional tone, respectively.

This paper extends the literature on communication of innovation, linguistics and text analysis by evaluating the roles of abstractness vs concreteness and narrativity in shaping appreciation of innovation.

This paper reports conceptual and empirical analyses on innovation dissemination through a popular medium – TED Talks – and applies modern text analysis algorithms to test hypotheses on the effects of two pivotal dimensions of language on user engagement.

This chapter examines elements of the regulatory framework in effect in the Brazilian Border Region and neighboring countries as they interact with elements of the culture industry. Located in what is referred to as the Southern Arc, the first city we examine, Foz do Iguaçu-PR, lies on the border between Paraguay and Argentina. The second city is Tabatinga-AM, part of the conurbation region made up by a Colombian city and including the Peruvian border, coming to be known as the Northern Arc.

Our research was produced through the triangulation of primary data obtained in two trips into the field, carried out in 2013 and 2014, secondary data (official and semi-official) and academic bibliography.

Although projects relating to border integration, citizenship and economic development do exist, they do not question or challenge a nationalistic and politicized regime of representation portraying border areas primarily as routes for cocaine traffic or home to terrorist cells. The representation regime disseminated by mainstream media thus reduces the rich color and dynamics of the region to impoverished tones of gray recognizable in terms of “the name of the other.”

This chapter provides a relevant contribution to our understanding of communication processes carried out in two different regions of Brazil, both of them located far from the spotlights of mainstream Brazilian media. We employ a theoretical framework that combines geography of communication with perspectives on communication in borderland regions.

Public relations professionals frequently maintain that public relations is different in governmental organisations than in corporations, associations and not‐for‐profit organisations. Textbooks commonly include separate chapters on government public relations; and some universities in the USA teach separate courses on government communication programmes. Most public relations theorists, however, have not constructed separate theories of public relations for government. In this paper, the authors theorise that the principles of public relations for government are the same as for other types of organisation, but that the specific conditions to which the principles must be applied are different. Research has shown, however, that governmental organisations are more likely than other organisations to practice a public information model of public relations and less likely to engage in two‐way communication. The authors suggest theoretically that governmental organisations, especially in the USA, are more likely to practice one‐way, information‐based communication programmes because of a pluralistic view of government. In countries where government is based more on a societal corporatist view, organisations are more likely to practice strategic, two‐way communication. This paper analyses the information policies of Canada and Norway as examples. It concludes with the proposition that strategic, symmetrical public relations requires an agency to view its relationship with publics from a societal corporatist perspective rather than from a pluralistic perspective.