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Purpose – This case study outlines, and critically reflects upon, Aston University's 10 year journey towards mainstreaming widening participation. It begins in 1999 when the institution had no Widening Participation Strategy or infrastructure, working towards the current position of a strategic and institution-wide focus on student diversity and inclusion. Critical reflection on this journey details key enabling factors, challenges faced and suggestions for practice.

Methodology/approach – The case study outlines the underlying principles of Aston's approach to widening participation. Key principles include a full student life cycle and evidence-based practice approach, inclusive practice for all, and staff development. These principles are illustrated through examples of practice such as the Student Peer Mentoring Programme, the Learning Development Centre and the Postgraduate Certificate in Professional Practice.

Findings – Practice has been informed through seeking to better understand the changing needs of an increasingly diverse student profile. Diversity goes beyond the student groups targeted through widening participation programmes.

Practical implications – The case study reflects on challenges and enabling factors for the management of change, and suggests practice which may be transferable to other HE institutions.

Originality/value of paper – Aston has adopted a full student-life cycle from outreach work with primary schools, through to pre-entry and transition support, learner development, and on to graduation and employment. This is in contrast to the more predominant focus within the HE sector, upon the early stages of the student life cycle. Aston University has also embedded widening participation within strategies for learning and teaching, and for employability.

Rashidah N. Andrews is an academic advisor in the College of Liberal Arts at Temple University, Philadelphia, Pennsylvania. She earned an Ed.M. in higher education at Harvard University's Graduate School of Education and is currently a doctoral student in educational administration at temple. Before arrival at Temple, Rashidah spent three years as project manager for the Ethnic Minorities Student Achievement Grant (EMSAG) at Halesowen College in England, one year as director of College Retention at a non-profit in Philadelphia and two years as admission counselor at her alma mater. Her research interests include access, retention and persistence of low-income, first-generation students.

The Teaching Excellence Framework was explicitly introduced as a mechanism to ‘enhance teaching’ in universities. This chapter suggests, however, that the highly complex ‘black box’ methodology used to calculate TEF outcomes effectively blunts its purpose as a policy lever. As a result, TEF appears to function primarily as performative policy act, merely gesturing towards a concern with social mobility. Informed by the data and metrics driven Deliverology approach to public management, I suggest the opacity of the TEF's assessment approach enables policymakers to distance themselves from and sidestep the wicked problems raised by the complicated contexts of contemporary higher education learning and teaching. At the same time, however, I argue that the very indeterminacy through which the framework achieves this sleight of hand creates a space in which engaged teaching practitioners can push through a more progressive approach to inclusive success.