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The purpose of this paper is to investigate why small- and medium-sized enterprises (SMEs) are using social media and how they should measure its return on investment (ROI). The measurement of economic value associated with the use of social media by business is discussed in order to construct a model designed for analysing the ROI of social media for SMEs. The importance of a planned entry into the social media arena, formulation of measurable goals and objectives and understanding the business process are presented as vital pre-cursors to measuring, and indeed attaining, ROI.

A literature review was compiled to explore the current thinking that exists on business use and measurement of social media in mainstream academic literature and other business-oriented publications. Primary research in the form of a survey was conducted with SMEs to determine the usefulness of social media and how SMEs measure its ROI.

SMEs find some social media applications more valuable than others but 65 per cent of the companies surveyed did not measure the ROI. An overarching framework, aimed at SMEs, is presented which advocates that SMEs should take a strategic focus and plan their use of social media, and draw insight from both quantitative and qualitative data when measuring ROI.

Most existing research on social media is related to large organisations and tends to focus on technical and commercial use rather than examining the value and ROI gained from social media from an SME perspective. This paper offers a simple framework to help SMEs plan their use of social media as well as measure its true value.

Online shopping is unattractive to many people, because they prefer a fuller social interaction engaging senses other than sight and sound prevalent in most online shopping channels. Advances in information and communications technologies (ICTs) will permit online multi‐sensory engagement between people, and between people and products, providing opportunities for new marketing channels and enhancing existing marketing channels. The aim of this paper is to provide an overview for retail marketing managers of some developments in ICTs that will enhance the online shopping experience, so that they can make informed choices when designing their marketing strategies.

This paper aims to describe the development, promotion and evaluation of sustainability learning experience database (SLED), a university-curated database of sustainability experiences to augment formal student learning. Its purpose was to encourage students to participate in experiential learning, to facilitate students’ critical appraisal of programs ostensibly designed to create sustainability and to, thus, develop students’ sustainability self-efficacy and employability.

In total, 55 sustainability experiences were curated and placed into the SLED database, which was promoted to students in nine subjects. Supporting materials designed to assist critical evaluation, reflection on experiences and to build student employability were also developed. A comprehensive mixed-methods evaluation of the program was conducted.

The quantitative evaluation revealed some changes in environmental behaviors, depth of critical sustainability thinking and graduate attributes. The qualitative evaluation revealed that students see the value of a university-curated database of experiences and provided ideas for improvements to the database. It also revealed examples of higher-order learning facilitated by SLED.

Recruitment and attrition of research subjects, common challenges in pedagogical research, were experienced. “Opt-out” is one response to this but it comes with ethical challenges.

This exploratory study demonstrates the potential of SLED to build students’ sustainability efficacy and suggests ways in which it and similar programs can be developed for improved student and sustainability outcomes. Namely, the use of an online platform closely associated with existing learning management systems, higher-level institutional stewardship, closer curriculum integration and close partnering with credentialing programs.

Blues music is in the midst of its second revival in popularity in roughly thirty years. The year 1960 can be identified, with some qualification, as a reference point for the first rise in international awareness and appreciation of the blues. This first period of wide‐spread white interest in the blues continued until the early seventies, while the current revival began in the middle 1980s. During both periods a sizeable literature on the blues has appeared. This article provides a thumbnail sketch of the popularity of the blues, followed by a description of scholarly and critical literature devoted to the music. Documentary and instructional materials in audio and video formats are also discussed. Recommendations are made for library collections and a list of selected sources is included at the end of the article.

Multiple sclerosis (MS) is a chronic condition with variable physical, cognitive, and quality of life impacts. Little research has investigated how MS outcomes vary by social identity (race, gender, disability, age, sexual orientation, and nationality) and social location (place within systems of power and privilege). However, emerging evidence points to racial and ethnic group disparities in MS outcomes. This chapter integrates core concepts from the life course perspective and an intersectional feminist disability framework to interrogate the role of diagnosis pathways in determining differential MS outcomes. MS diagnosis pathways (the time from symptom onset to the point of diagnosis) are a logical place to begin this work given the varying nature of symptom onset and the importance of a quick diagnosis for optimal MS outcomes. Whereas the life course perspective provides a framework for understanding disability transitions and pathways across the life span, an intersectional feminist disability framework centers disability within an axis of overlapping social identities and locations. The combination of both frameworks provides an approach capable of examining how MS disparities and inequities emerge in different contexts over time. The chapter begins with an overview of MS and current knowledge on disparities (mainly racial) in MS prevalence, diagnosis, and outcomes. The chapter proceeds to describe the utility of key concepts of both the life course perspective and intersectional frameworks when researching health disparities. Finally, the chapter ends with a theoretical application of an intersectional feminist disability life course perspective to investigate disparities in MS diagnosis pathways.

The purpose of this paper is twofold: first, to identify the types of adaptations made by service providers (i.e. practitioners) during a large-scale US statewide implementation of SafeCare®, an evidence-based intervention to reduce child neglect; and second, to place adaptations within a taxonomy of types of adaptations.

Semi-structured interviews and focus groups were conducted with 138 SafeCare providers and supervisors. Grounded theory methods were used to identify themes, specific types of adaptations and factors associated with adaptation.

Adaptations were made to both peripheral and core elements of the evidence-based practice (EBP). The taxonomy of adaptations included two broad categories of process and content. Process adaptations included presentation of materials, dosage/intensity of sessions, order of presentation, addressing urgent concerns before focusing on the EBP and supplementing information to model materials. Content adaptations included excluding parts of the EBP and overemphasizing certain aspects of the EBP. Adaptations were motivated by client factors such as the age of the target child, provider factors such as a providers’ level of self-efficacy with the EBP and concerns over client/provider rapport. Client factors were paramount in motivating adaptations of all kinds.

The present findings highlight the need to examine ways in which adaptations affect EBP implementation and sustainment, client engagement in treatment, and client outcomes.

Implementers and EBP developers and trainers should build flexibility into their models while safeguarding core intervention elements that drive positive client outcomes.

This study is unique in examining and enumerating both process and content types of adaptations in a large-scale child neglect implementation study. In addition, such adaptations may be generalizable to other types of EBPs.

Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the Afro‐American experience and to show the joys, sorrows, needs, and ideals of the Afro‐American woman as she struggles from day to day.

AFTER the trenchant paper by Mr. A. O. Jennings, read at the Brighton meeting of the Library Association, and the very embarrassing resolution which was carried as a result, one can only approach the subject of the commonplace in fiction with fear and diffidence. It is generally considered a bold and dangerous thing to fly in the face of corporate opinion as expressed in solemn public resolutions, and when the weighty minds of librarianship have declared that novels must only be chosen on account of their literary, educational or moral qualities, one is almost reduced to a state of mental imbecility in trying to fathom the meaning and limits of such an astounding injunction. To begin with, every novel or tale, even if but a shilling Sunday‐school story of the Candle lighted by the Lord type is educational, inasmuch as something, however little, may be learnt from it. If, therefore, the word “educational” is taken to mean teaching, it will be found impossible to exclude any kind of fiction, because even the meanest novel can teach readers something they never knew before. The novels of Emma Jane Worboise and Mrs. Henry Wood would no doubt be banned as unliterary and uneducational by those apostles of the higher culture who would fain compel the British washerwoman to read Meredith instead of Rosa Carey, but to thousands of readers such books are both informing and recreative. A Scots or Irish reader unacquainted with life in English cathedral cities and the general religious life of England would find a mine of suggestive information in the novels of Worboise, Wood, Oliphant and many others. In similar fashion the stories of Annie Swan, the Findlaters, Miss Keddie, Miss Heddle, etc., are educational in every sense for the information they convey to English or American readers about Scots country, college, church and humble life. Yet these useful tales, because lacking in the elusive and mysterious quality of being highly “literary,” would not be allowed in a Public Library managed by a committee which had adopted the Brighton resolution, and felt able to “smell out” a high‐class literary, educational and moral novel on the spot. The “moral” novel is difficult to define, but one may assume it will be one which ends with a marriage or a death rather than with a birth ! There have been so many obstetrical novels published recently, in which doubtful parentage plays a chief part, that sexual morality has come to be recognized as the only kind of “moral” factor to be regarded by the modern fiction censor. Objection does not seem to be directed against novels which describe, and indirectly teach, financial immorality, or which libel public institutions—like municipal libraries, for example. There is nothing immoral, apparently, about spreading untruths about religious organizations or political and social ideals, but a novel which in any way suggests the employment of a midwife before certain ceremonial formalities have been executed at once becomes immoral in the eyes of every self‐elected censor. And it is extraordinary how opinion differs in regard to what constitutes an immoral or improper novel. From my own experience I quote two examples. One reader objected to Morrison's Tales of Mean Streets on the ground that the frequent use of the word “bloody” made it immoral and unfit for circulation. Another reader, of somewhat narrow views, who had not read a great deal, was absolutely horrified that such a painfully indecent book as Adam Bede should be provided out of the public rates for the destruction of the morals of youths and maidens!

There is a strong interest in the quality of children's diets as this can impact on current and future health. The aim of this paper is to review current and past literature on UK children's diets to evaluate the adequacy of nutrient intakes in comparison with recommendations, and to identify population groups that may be at particular risk of nutritional deficiencies.

A literature review was carried out to locate and summarise up‐to‐date published studies and reports which addressed dietary intakes of UK children, trends overtime and current dietary issues.

Although UK children's diets appear to have improved in recent years, intakes of several key nutrients remain below dietary recommendations. Iron, calcium, magnesium, potassium and zinc are especially low in some groups, whilst intakes of saturated fat and sugar exceed current targets. Thus, further improvements are needed. In the meantime, parents may consider giving children a daily multi‐vitamin to ensure that micronutrient recommendations are achieved. The lack of child‐specific targets for fibre, long‐chain omega‐3 polyunsaturated fatty acids (LCn3PUFA), vitamin D and fruit and vegetables portions makes it difficult to properly evaluate children's diets for these important dietary components.

Future studies should use consistent age ranges and methods of dietary assessment to enable better comparisons. Research is needed to underpin child‐specific dietary guidelines for LCn3PUFA, fibre and vitamin D.

This paper gives a concise, up‐to‐date overview of the current diet quality of UK children.