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The authors report a study of heritage conservation linked to rural small-town regeneration in Aotearoa New Zealand. The purpose of this study is to answer the question: how, with limited local resources, do the residents and administrators of small settlements conserve historic heritage in the processes of rural regeneration?

This research is based on an analysis of physical heritage objects (buildings, artefacts and landscapes), associated regulatory arrangements, archival material, news media reporting, community group newsletters and photography. The authors use the river-side town of Rakaia and its environs in Te Waipounamu/the South Island of Aotearoa New Zealand to answer the research question.

This research found that in a context of limited resources, volunteers, supported by small businesses and local and central government, can contribute positively to the conservation and interpretation of heritage as part of wider rural regeneration activities.

There is only limited writing on the links between heritage conservation, rural regeneration and the development of small towns. To advance the debate, the authors combine ideas about community-led heritage conservation and management with concepts drawn from rural studies, particularly the multifunctional rural space paradigm. This allows us to explore heritage conservation in a context of rapid rural change.

Purpose – Reviewing the notion of ‘neo-productivism’ as represented in the literature, this chapter explores multiple forms of neo-productivsm and presents a case study of the dairy industry of New Zealand as a new form ‘cooperative productivism’.

Design/methodology/approach – First, a brief review of the literature on neo-productivist forms is performed in order to develop a framework of neo-productivism as presented in the literature. Second, a case study of Fonterra in New Zealand is undertaken and makes the case that Fonterra represents a new productivist form (that does not fit within the current literature) – that of cooperative productivism.

Findings – Three forms of neo-productivism are described in the literature, namely market productivism, competitive productivism and ‘neo-productivism’. We find that cooperative organisations (in this case Fonterra) can also develop into highly productivist forms when the objectives of members concur with the corporate objectives and are facilitated by a supportive government and weak environmental regulation. The possible implications for European rural development are discussed.

Originality/value – This chapter presents the first framework of the different neo-productivist forms and describes the new concept of cooperative productivism.

Purpose – This chapter discusses farmers' and policy responses to global shocks, specifically in terms of soaring prices for agricultural products in 2007. We discuss whether these shocks influenced Norwegian agricultural policy and Norwegian farmers perceptions of their situation.

Design/methodology/approach – As a background, we review trends in agricultural policy post-World War II both globally and in Norway, including empirical evidence for the changing global situation of agriculture. This chapter also analyses farmers' perceptions of their situation from 2002 to 2010 in light of these changing reality and policy response.

Findings – One immediate effect of increasing food prices was increasing incomes for food exporters and food exporting countries, an increase which also trickled down to the producers. Simultaneously, production costs rose as many input-factors became more expensive. In Norway, we saw the emergence of more optimism among farmers, more willingness to invest in farming (as opposed to a focus on cost reduction), and clear signs of a ‘repositioned productivism’.

Originality/value – In this chapter, we present an analysis of the relationship between global events, agricultural restructuring and local responses. The chapter also discusses the case of productivism along the lines drawn by Burton and Wilson (this volume), and argues that in the Norwegian system we can indeed see traces of an emerging ‘repositioned productivism’.

The purpose of this chapter is to shed light on some outstanding patterns of change observed in Spanish agriculture over the last decades, and to discuss the ways in which the productivist rationale is reproduced in them. We start by providing an overall picture of the structural transformations of agriculture revealed by the national statistics, calling attention to the increasing importance of a “hard core” of farms progressing under a rationale of growth and modernization. Later, drawing on the literature, we comment some meaningful trajectories of farm change observed in three selected Mediterranean farming systems, namely horticulture (as an example of a long-consolidated intensive agriculture), vine growing (an orientation which has undergone stunning changes in Spain in recent times), and small ruminant production (an extensive farming system with a high conservation value). The three farming systems are advancing, to a greater or a lesser degree, along intensification, concentration, and specialization pathways. However, the introduction of new elements in the most expansionary farm strategies (such as the participation in quality schemes) will provide interesting elements of discussion of the adaptable nature of productivism and its capacity to accommodate to external opportunities and constrains.